Quartz' about-face on programmatic ads has big implications for digital publishing

Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-09 00:00:00 UTC ]
News tagged with: #digital publishing #vox media #nbc universal

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Global Publishing Leaders 2013: Holtzbrinck

Georg von Holtzbrinck GmbH publishing group is a family-owned company headquartered in Germany. It publishes both print and electronic media in more than 80 countries, and serves educational, professional, and general readership markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: AST

AST was established in 1990 by Alexei Gertsev, Sergei Derevianko and Tatiana Derevianko as "Creative Cooperative Association AST" (Russian: Творческое кооперативное объединение, or АСТ). Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Cambridge University Press

Cambridge University Press publishes 45,000 peer-reviewed academic research and professional-development titles, 300 research journals, school-level education, English-language teaching aids, and bibles under three main publishing groups: Academic, Cambridge English, and Education. The Press has... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cambridge english


Global Publishing Leaders 2013: Kodansha

Kodansha was started by Seiji Noma in 1909 as a spin-off of the Dai-Nippon Yūbenkai (Greater Japan Oratorical Society). Its first publication was the literary magazine Yūben. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seiji noma #literary magazine


Global Publishing Leaders 2013: Informa

Informa is a professional information provider, with a focus on academic and professional publishing, and informational events. Informa has 150 offices in 40 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #professional publishing #informational events


Global Publishing Leaders 2013: Gallimard

Gallimard has been home to many of the most prestigious writers in French literature throughout the 20th century, including Marcel Proust, Albert Camus, Jean-Paul Sartre, and 2008 Nobel laureate Jean-Marie Gustave Le Clézio. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prestigious writers #french literature #20th century #albert camus #jean-paul sartre


Global Publishing Leaders 2013: FTD

FTD is an educational publishing company in Sao Paulo, Brazil, founded in 1902 to support schools run by the Maristas Brothers throughout the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sao paulo #maristas brothers


Global Publishing Leaders 2013: Hachette Livre

Hachette Livre (Lagardère Publishing) is a leading publisher in three key languages: French, Spanish and English. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette livre #leading publisher


Global Publishing Leaders 2013: Les Editions Lefebvre-Sarrut

Les Editions Lefebvre Sarrut is the result of a merger between Editions Francis Lefebvre and Editions Législatives in 1999, with a focus on publishing, professional education, and database integration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editions lgislatives #professional education #database integration


Global Publishing Leaders 2013: De Agostini SpA

Italy’s De Agostini SpA is a family-owned international group, founded in 1901 and controlled by B&D Holding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bd holding


Global Publishing Leaders 2013: Cornelsen

The German Franz Cornelsen Bildungsgruppe (Franz Cornelsen Education Group) creates and distributes learning services and educational materials for a market spanning from pre-school education to vocational training. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #educational materials #market spanning #pre-school education #vocational training


The Agents’ View: A Case Study in Agent-Assisted Publishing

Movable Type literary agents Jason Allen Ashlock and Adam Chromy write of their experiences assisting The Rogue Reader authors in self-publishing their work. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #case study #agent-assisted publishing


T&H buys story of The Face

Jamie Camplin at Thames & Hudson has acquired world rights in Legacy: The Story of The Face... Continue reading at The Bookseller

[ The Bookseller | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thames hudson


Restructure at BookData Publisher Services

Nielsen Book has reorganised its BookData Publisher Services team, making four new appointments... Continue reading at The Bookseller

[ The Bookseller | 2013-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book


'Saving Mr. Banks' trailer explores how 'Mary Poppins' was adapted for the big screen (+video)

'Saving Mr. Banks' stars Tom Hanks as Walt Disney and Emma Thompson as 'Poppins' author P.L. Travers in the story of how the children's book became a Disney film. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mary poppins #saving mr #walt disney #emma thompson


“My Agent By My Side”: An Author’s Assisted Publishing Experience

Under the Carib Sun author Ro Cuzon's essay describes journey to becoming a novelist and his experience in the agency-created Rogue Reader self-publishing program. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-17 00:00:00 UTC ]
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Two Experiments Running: Agent-Publishing in London

Literary agents Jonny Geller and Edina Imrik in London talk with Porter Anderson about Curtis Brown's and Ed Victor's author-publishing approaches. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #porter anderson #curtis brown #ed victor


Icon signs self-published guide

Icon Books has signed a self-published self-help book directly from the author. Kate Hewson,... Continue reading at The Bookseller

[ The Bookseller | 2013-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #icon books #book directly #kate hewson


Ether for Authors: Agent Kristin Nelson Signs Self-Publishing Star Barbara Freethy

Led by the news that Hugh Howey agent Kristin Nelson has signed self-publisher Barbara Freethy, who has sold 3 million books, the Ether looks at agent mystique. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
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“Agent-Assisted Publishing”: An Interrupted Debate

To kick off a week-long series on agents and self publishing from guest editor Porter Anderson, we start by reopening the discussion on literary agents as publishers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agent-assisted publishing #literary agents #week-long series