Quartz' about-face on programmatic ads has big implications for digital publishing

Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-09 00:00:00 UTC ]
News tagged with: #digital publishing #vox media #nbc universal

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Publishers, AOL Partner on Subscription Service

Publishers have partnered with AOL on a new bundled-subscription offering the company rolled out Monday. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription service

Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
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Lucidpress: drop-and-drag publishing app simplifies document design

For professional looking design, Adobe Creative Suite products such as InDesign, Illustrator, and Photoshop are feature-rich tools you can use to create stunning projects. But using them isn’t cheap. Creative Cloud, which gives you Web access to these software offerings is $50 a month, and even... Continue reading at PC World

[ PC World | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #team members #google drive #mobile devices

Publishing is Another Victim of Syria’s Civil War

Syria's civil war has decimated the local publishing business, all-but-ending the printing and sale of new books, and forcing many publishers authors to emigrate. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #civil war

Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #weather company

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek

[ AdWeek | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adam shlachter #full potential #robyn peterson

Thompson made T&H publishing director

Thames & Hudson has appointed Sophy Thompson to the new role of publishing director.... Continue reading at The Bookseller

[ The Bookseller | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thames hudson

Troy Young Is Reinventing Hearst Digital With a Wrecking Ball

Unlike his buttoned-up peers in the executive suite at Hearst, Troy Young doesn't keep an office, nor does he wear designer suits to work. Rumors have even spread that he insisted on a contract provision saying he didn't need to wear a necktie. He says there's nothing about ties in the contract... Continue reading at Advertising Age

[ Advertising Age | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #executive suite #editorial mission #online properties

Dropbox pushes to publish spy data request details

Cloud storage locker Dropbox has joined Google, Microsoft, Yahoo, LinkedIn and Facebook in their quest for permission to publish the number of data requests they have received from the U.S. government, and the number of users affected by those requests. Dropbox filed a brief with the U.S.... Continue reading at PC World

[ PC World | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data requests #publish information #tech companies

Ethiopians Complain Publishers are Out of Touch with Reality

Ethiopian readers lament that their publishing industry cynically puts out too many books people don't want and then charges too much for them. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-24 00:00:00 UTC ]
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Profit drops 25% at Haynes amid publishing 'slowdown'

Haynes Publishing Group has reported falls in revenue and profit in its results for the year... Continue reading at The Bookseller

[ The Bookseller | 2013-09-23 00:00:00 UTC ]
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Will the Digital Era Produce as Influential a Book Critic?

Marcel Reich-Ranicki was a living embodiment of so much of 20th century German intellectual life. Will the internet era ever produce as influential a critic? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book critic #living embodiment #internet era

Canadian Publishing, 2013: A Time of Opportunity

Despite some trouble spots, Canadian publishers are seeing opportunites for growth. Check out our special report on the state of Canadian publishing to get the scoop on what's really going on in this market of 34-million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publishing #trouble spots #canadian publishers #special report

Children's Publishing in Fall 2013: Focus on Canada 2013

Not unlike the adult side of the business, children's publishing in Canada looks to be headed for a pretty good 2013 overall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult side

Children’s Publishing in Fall 2013: Focus on Canada 2013

Not unlike the adult side of the business, children’s publishing in Canada looks to be headed for a pretty good 2013 overall, despite limited school and library budgets and reduced inventory and heavy return rates at Indigo Books and Music stores. Rick Wilks, director of Annick Press, points to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult side #library budgets #indigo books #annick press

Small publishers concerned over Man Booker changes

The Man Booker Prize submission rule changes will have a negative impact on small publishers,... Continue reading at The Bookseller

[ The Bookseller | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #man booker #negative impact #small publishers

How Did Newspapers Blow It? Not Enough Engineers, NYT Publisher Says

It would be hard to single out just one mistake from the news industry&rsquo;s fumbled transition to the Internet era. But the most important newspaper publisher in America&mdash;Arthur Sulzberger, Jr. of the New York Times&mdash;says one ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #internet era #arthur sulzberger

YouTube Executive Heads to Digital Distributor OverDrive

Lee Milstein, who had been heading up YouTube's efforts to link up with news organizations, has left to become chief strategy officer at OverDrive, a company that distributes digital books to libraries. Cleveland-based OverDrive, which handles the Kindle Lending Library program for Amazon, plans... Continue reading at AllThingsD

[ AllThingsD | 2013-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news organizations #business development

Michael House Stepping Down as President, Publisher of Chicago Defender

Chicago Defender President and Publisher Michael House is stepping down. House will retire effective Sept. 30 and will take a position with the National Newspaper Publishers Association, the Washington, D.C.-based federation that represents more th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-18 00:00:00 UTC ]
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