In a year when publishers have been talking about the "pivot to video," Cond Nast has some hard-won lessons to impartfor example, success in video can have less to do with quick-hit food clips than TV and even movie-length fare. Today, Cond Nast Entertainment is garnering a billion monthly views on its digital videos, Emmy and Oscar nods for its expensive efforts in TV and movies and, since last year, actual profits to top it off.To be fair, it's taken a while to get here: TV veteran Dawn Ostroff was tapped to lead the newly created division as its president six years ago. Only this fall did it achieve wide theatrical release for a feature film, the firefighting movie "Only the Brave." The division has another 35 films in various stages of development, including "The Old Man and the Gun," which Robert Redford has said will be one of his final roles, and "King of the Jungle," set to star Johnny Depp. Other work includes "Last Chance U" on Netflix, "Vanity Fair Confidential" on Investigation Discovery and "Invisible," a supernatural series shot in VR.Ostroff, who had a hand in generation-defining TV hits like "Gossip Girl" when she was entertainment president at The CW, talked with Ad Age about the real value of video, the whims of Facebook, aging TV audiences and finding the next "Gossip Girl." Our conversation has been edited. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-21 00:00:00 UTC ]
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Sing along with Facebook? The social network announced Tuesday that it is testing the ability for people to include music in the personal videos they create, and it introduced a new feature, Lip Sync Live. Facebook now has licenses through millions of songs through deals with music publishers... Continue reading at AdWeek
[ AdWeek | 2018-06-05 00:00:00 UTC ]
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The Weather Channel is no longer actively publishing videos to Facebook due to a lack of meaningful revenue and Facebook's tendency to routinely shift its priorities. The post ‘A fun adventure, not a business’: The Weather Channel stopped publishing video on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-23 00:00:00 UTC ]
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Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. The post Magazine publishers with video ambitions see YouTube as safer bet than Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-17 00:00:00 UTC ]
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Google is revamping Google News with a new design that will incorporate elements of the Newsstand app and YouTube, according to people familiar with the plans.The search giant is expected to unveil the new digital media destination next week at its developer conference, and it has been talking... Continue reading at Advertising Age
[ Advertising Age | 2018-05-04 00:00:00 UTC ]
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Facebook plans to try out pre-roll ads -- that is, commercials that play before videos -- in more parts of its service. This comes after it's spent months testing the format in limited places, like the Watch section. In a blog post published today, t... Continue reading at Engadget
[ Engadget | 2018-04-21 00:00:00 UTC ]
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Now that Facebook has been outed as keeping videos you've recorded but never published, the social media has promised to actually delete them. Last week, the sister of a New York Magazine writer found old videos that should have been cleaned off the... Continue reading at Engadget
[ Engadget | 2018-04-02 00:00:00 UTC ]
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Mark Zuckerberg's terrible, horrible, no-good, very bad 2018 keeps getting worse. As people have begun downloading their Facebook data, they've found something unsettling: videos they recorded, but never published on the site. Recently, a Select/All... Continue reading at Engadget
[ Engadget | 2018-03-29 00:00:00 UTC ]
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Uncertainty about subscriptions, frustration about Apple News and Facebook, and confusion about video are some of the biggest issues on publishers' minds. The post ‘You can’t just pivot into a subscription’: Overheard at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
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If you’re a die-hard fan of a Facebook video creator, the social network may soon give you a way to pay for exclusive content and award you with a digital badge to declare your fandom. Those are some of the new ideas Facebook is introducing in the coming months to test ways to build up its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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Warner Bros. subsidiary DC Comics is bringing its comic books to life for its 2018 SXSW activation. The film and TV studio brought several vehicles from two Batman films, as well as last year's Justice League, allowing festival-goers to get up close and personal with movie history. "They... Continue reading at AdWeek
[ AdWeek | 2018-03-16 00:00:00 UTC ]
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Facebook has only hinted at its upcoming news video section in Watch, but some more tangible details are starting to trickle out. Axios sources have claimed a daily news service should launch in the summer, with about 10 publishers (both conventiona... Continue reading at Engadget
[ Engadget | 2018-03-13 00:00:00 UTC ]
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Journalist Rachel Cooke shares what she learned from judging this year's André Simon Food & Drink Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2018-02-28 00:00:00 UTC ]
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“Whether content does well on Facebook is in the lap of the gods. The algorithm is much more complex. Twitter has a consistency that Facebook doesn't.” The post ‘A big resurgence’: Publishers get a boost from Twitter video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-28 00:00:00 UTC ]
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Media executives addressed common challenges ranging from adapting to Facebook’s latest algorithm changes, tackling ad fraud and more. The post ‘We’re wondering what’s next’: European publishers’ candid thoughts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-20 00:00:00 UTC ]
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When it launched in 2013, Regan Arts, backed by industry veteran Judith Regan, got off to a promising start. But, after rounds of staff reductions, softening print book sales, and a number of canceled projects, publishing insiders claim something is wrong. Regan, through her lawyer, claimed it's... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-09 00:00:00 UTC ]
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Execs from ALM and Trusted Media Brands on the strategic, cultural, and organizational aspects of embracing the new reality. The post Pivot to Digital: How Two Legacy Publishers Are Embracing Their Futures appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-01 00:00:00 UTC ]
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Despite lingering uncertainties, systemic shifts over the past year offer a silver lining for magazine media. The post Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-29 00:00:00 UTC ]
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In this week’s Rundown, we examine why digital publishers may not find quick profits in TV. The post The Rundown: The pivot to TV isn’t easy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-24 00:00:00 UTC ]
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Video has emerged as the undeniable future of programmatic advertising. Find out online publisher and Quantcast Top 30 site Ranker is utilizing video header bidding to get ahead — and stay ahead — of their competitors. Sponsored by AppNexus. The post How video header bidding is opening doors for... Continue reading at Digiday
[ Digiday | 2018-01-23 00:00:00 UTC ]
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