Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-15 00:00:00 UTC ]
News tagged with: #give facebook #sell ads #ad sales #national geographic

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Frankfurt’s Free “Global Trends in Publishing” Report

The Frankfurt Book Fair's new Business Club is making available the new "Global Trends in Publishing" report compiled by Rüdiger Wischenbart for free. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business club #global trends #rdiger wischenbart


Publishers Head to the SoundCloud

Social audio site SoundCloud has become an important too for audiobook marketers thanks to its large user base and ease of use. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers head


Bookstore Publishing Comes Into Its Own

The launch of the Espresso Book Machine at BookExpo America in June 2007 promised to usher in a new age of bookseller publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america


Traditional publishing is 'no longer fair or sustainable', says Society of Authors

Chief executive of 9,000-member UK group argues that while 'authors' earnings are going down generally, those of publishers are increasing'After figures released this week showed professional authors' median annual incomes have collapsed to to £11,000, The Society of Authors' chief executive has... Continue reading at The Guardian

[ The Guardian | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #traditional publishing #longer fair #figures released


On the agenda at Digiday Publishing Summit: Sept. 17-19

The post On the agenda at Digiday Publishing Summit: Sept. 17-19 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-10 00:00:00 UTC ]
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Sponsored Content is the Holy Grail of Digital Publishing. But Does it Work?

In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #digital publishing #holy grail


Publishers' Graphics Buys Commerical Letter

Publishers’ Graphics, the Chicago-based POD print provider, has acquired Commercial Letter, a direct marketing printing company located in St. Louis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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Thai magazine editor arrested over his Facebook comments

A Thai magazine editor has been arrested for posting comments critical of the military on his Facebook page, reports Human Rights Watch (HRW).Thanapol Eawsakul, the editor of Fah Diew Khan (Same Sky) magazine, was detained on Saturday (5 July) and is expected to remain police custody for another... Continue reading at The Guardian

[ The Guardian | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook comments #sky magazine


The History Press sells US arm to Arcadia Publishing

The History Press has sold its US subsidiary to the American local history company Arcadia... Continue reading at The Bookseller

[ The Bookseller | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arcadia publishing #history press


Carlton Garborg Launches New Publishing House

Carlton Garborg, former president of Summerside Press and Ellie Claire, has launched a new venture, Broadstreet Publishing. The house is also developing a new Bible translation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bible translation


Microsoft gives away nearly 300 free, tip-packed ebooks and resource guides

Get ready to drink deep from the fountain of knowledge. As he's done in years past, Microsoft senior sales excellence manager Eric Ligman has compiled a veritable flood of free Microsoft ebooks and other resources, offering up nearly 300 gratis guides for your reading pleasure.To be fair, most... Continue reading at PC World

[ PC World | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #resource guides #years past #reading pleasure


Arcadia Publishing Buys The History Press

Arcadia Publishing has acquired The History Press Inc., the U.S subsidiary of the U.K. based The History Press Ltd. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #history press #arcadia publishing


Microsoft gives away almost 300 ebooks -- master Windows 8.1, Office 365, and much more

Eric Ligman, Microsoft Senior Sales Excellence Manager, has released a whole new batch of free ebooks, covering topics such as Windows 8 and 8.1, Windows 7, Office 2013 and Office 365, Azure, Lync 2013, and SQL Server. There are ebooks and resource guides for all things Microsoft. For the past... Continue reading at Betanews

[ Betanews | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free ebooks #eric ligman #resource guides


Smashwords Releases 2014 Indie E-book Sales Survey

In Smashwords' annual survey, CEO Mark Coker says that indie ebooks selling for $2.99-$3.99 earn as much for their authors as conventionally published ebooks selling for $7.99 or more, but generate "triple the readership." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual survey


HarperCollins Tries Direct Sales

HarperCollins has launched a redesigned website that features a direct sales component. Through the website the publisher has, for the first time, the ability to sell print books directly to consumers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #redesigned website #direct sales


HarperCollins launches direct-to-consumer sales site

HarperCollins has relaunched its US website, with direct to consumer print and ebook sales. The... Continue reading at The Bookseller

[ The Bookseller | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales


Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading at AdWeek

[ AdWeek | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #rising star #rolling stone #huge part #ad world


Jerome made non-fiction publisher at HC

Natalie Jerome has been promoted to non-fiction publisher at HarperCollins, taking on the role... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #natalie jerome #non-fiction publisher


How Publishers Can Take Back Control of Their Consumer Data

You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age

[ Advertising Age | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve worked


HC steps up Christian publishing in UK

HarperCollins is stepping up its Christian publishing in the UK, using its acquisition of Thomas... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian publishing