Trying something new isn’t always within the fabric of publishers, especially if they’re unsure of the results. In the final day of the 2018 Folio: Show, speakers highlighted how fighting through these moments of discomfort with a new brand, platform, or strategy can lead to more loyal readers and customers. Back in 2005, podcasts were barely on most people’s radar. That’s when many leaders within the space took their initial steps in dominating the platform. CaskStrength Media managing director Christina Philburn detailed her and her husband’s journey in taking such a leap, launching a podcast about whiskey. Thirteen years later, WhiskeyCast pulls in mid-six figures a year, publishing twice a week. While this sounds like an industry-insider podcast, only 11 percent of its audience actually works in alcohol. By creating such unique and specialized content, the podcast has become the “voice in everyone’s head when they’re buying whiskey,” said Philburn. At larger organizations, it’s possible to take advantage of the level of intimacy that podcasts provide, since it’s still a nascent market. Law.com is going through that journey now, unrolling podcasts that cater to its audience of lawyers, judges, and academics. “When we initially started doing this, our approach was everybody just do a podcast and we will figure out,” said Leigh Jones, editor-in-chief of Law.com. “We weren’t getting what we wanted.” Instead, Jones formalized the editorial process and decided she would... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
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Cut-price title is expected to target the same mid-market audience as the Mail and ExpressThe publisher of the Daily Mirror is to launch a new national newspaper at the end of the month, just weeks after the Independent announced it was dropping its print edition.New Day, which could still... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
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Being a social media manager involves more than tweeting, apparently. Hayley Saltzman works at Bustle in the role and revealed that her job is more strategic and planning tweets, Facebook posts and Instagram pictures. She tells Digiday that she figures out how to bring traffic into the site and... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
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Comedian Trevor Noah, the host of "The Daily Show" on TV channel Comedy Central, is publishing his first book, a memoir, with John Murray. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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Chilean publishers are looking to digitization to help them expand their local and export markets, says Javier Sepúlveda Hales of Chile's eBooks Patagonia. The post How Chilean Publishers Can Leverage the “Digital Opportunity” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-04 00:00:00 UTC ]
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Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today. The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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St. Martin's Press will publish 'One With You' on April 5 in the U.S., taking the series over from Penguin's Berkley imprint, which released the previous four books in the series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-17 00:00:00 UTC ]
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Publishers Pan Macmillan, HarperCollins and literary agency Peters, Fraser & Dunlop will provide authors with face-to-face advice and feedback as part of The Bookseller’s inaugural Author Day. Continue reading at The Bookseller
[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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Four publishing CMOs discuss reader and advertising revenue opportunities. The post Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-21 00:00:00 UTC ]
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Time, Inc. chief content officer on how magazines can adapt to thrive on a changed playing field. The post Folio: Show Coverage: Norm Pearlstine Delivers Opening Keynote appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-20 00:00:00 UTC ]
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As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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The organization is selling $99 tickets to the reading public for the first time, and offering author meet-and-greets as part of the package. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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The founder and publisher of Sounds True points out how Buddhist nun Pema Chödrön's newest book helps to instill an "unconditional confidence" in readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
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There are a ton of ‘trends’ swirling around the magazine media industry these days. A lot of it is around advertising—programmatic, The post Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
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Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own... Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Seth Meyers on Late Night, a US TV talk show, has embraced interviewing novelists and the result is often a boost in book sales following broadcast. The post A TV Talk Show Appearance That Can Change an Author’s Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-20 00:00:00 UTC ]
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The theme of this year’s Children’s Media Conference (CMC), which took place 1-3 July in Sheffield, was “All Change”. Which is apt, because the children’s TV industry (from which this conference was originally born) is experiencing a disruption just as profound and perhaps more urgent than... Continue reading at The Bookseller
[ The Bookseller | 2015-07-14 00:00:00 UTC ]
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Publishers are ready to ramp up content distribution on Facebook’s Instant Articles in the coming days, people familiar with the matter said, with some newsrooms preparing to post a few dozen stories a day. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-25 00:00:00 UTC ]
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The former Elsevier CEO is the author of a new book, Scholarly Communications: A History from Content as King to Content as Kingmaker Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Georg Reuchlein, who was named 2014 Publisher of the Year by Germany's 'BuchMarkt' magazine, talks digitization, discoverability and the German thriller he's publishing this season that he described as "a kind of Berlin 'Chinatown.'" Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
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