Publishers Talk Vulnerabilities and Opportunities on Final Day of Folio: Show

Trying something new isn’t always within the fabric of publishers, especially if they’re unsure of the results. In the final day of the 2018 Folio: Show, speakers highlighted how fighting through these moments of discomfort with a new brand, platform, or strategy can lead to more loyal readers and customers. Back in 2005, podcasts were barely on most people’s radar. That’s when many leaders within the space took their initial steps in dominating the platform. CaskStrength Media managing director Christina Philburn detailed her and her husband’s journey in taking such a leap, launching a podcast about whiskey. Thirteen years later, WhiskeyCast pulls in mid-six figures a year, publishing twice a week. While this sounds like an industry-insider podcast, only 11 percent of its audience actually works in alcohol. By creating such unique and specialized content, the podcast has become the “voice in everyone’s head when they’re buying whiskey,” said Philburn. At larger organizations, it’s possible to take advantage of the level of intimacy that podcasts provide, since it’s still a nascent market. Law.com is going through that journey now, unrolling podcasts that cater to its audience of lawyers, judges, and academics. “When we initially started doing this, our approach was everybody just do a podcast and we will figure out,” said Leigh Jones, editor-in-chief of Law.com. “We weren’t getting what we wanted.” Instead, Jones formalized the editorial process and decided she would... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
News tagged with: #great experience

Other Publishing stories related to: 'Publishers Talk Vulnerabilities and Opportunities on Final Day of Folio: Show'


Is TikTok an Opportunity for Publishers?

If you’re over 35, spend and hour or two on the social media sensation TikTok, and leave feeling befuddled, don’t worry. I think that is part of the point. In fact, clueless oldsters have become a sub-genre within this short-form, looped video social network. There are clips of teens (the core... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 14:28:01 UTC ]
More news stories like this |


Publishing Perspectives Talks: Executive Women on Pay and Bias in the Book Business

Amid what Amazon Publishing's Mikyla Bruder describes as 'the unconscious bias you're confronted with every day,' panelists call for equal pay for women. The post Publishing Perspectives Talks: Executive Women on Pay and Bias in the Book Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-18 04:27:59 UTC ]
More news stories like this | News stories tagged with: #unconscious bias #equal pay #amazon publishing #book business


ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #san antonio #christian fiction


Area man attempts to sell self-published book to 50 bookstores in 50 days, learns lesson along the way.

As reported in The Republic, Columbus, Ohio’s Mason Engel had already tried to get his self-published reboot of Orwell’s dystopian classic, 1984, into the hands of New York literary agents—like, right into their actual hands. After reaching number one in Amazon’s dystopian fiction category,... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-25 15:11:55 UTC ]
More news stories like this | News stories tagged with: #self-published book


Cutting Print: Making It Work When Publishing Days Must Go

When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-27 15:09:04 UTC ]
More news stories like this | News stories tagged with: #print publication


This Novel About the Publishing Industry in 1987 Shows How Little Has Changed

Eve Rosen is an aspiring writer. She’s an editorial assistant at a literary imprint, but the office seems far friendlier to WASP-y men than to Jewish women like her. When her boss’s star writer, the longtime New Yorker reporter Henry Gray, invites Eve to spend the summer of 1987 as his research... Continue reading at Electric Literature

[ Electric Literature | 2019-07-09 14:00:32 UTC ]
More news stories like this | News stories tagged with: #aspiring writer #editorial assistant #literary imprint #electric literature #publishing industry


Opportunity: International Publishing Fellowship

About the opportunitySix publishing professionals from the UK will be paired with counterparts in Georgia, Turkey or Ukraine. They will have the opportunity to visit their opposite number on a curated study visit, to gain sector insight and forge professional connections from September 2019 –... Continue reading at British Council global

[ British Council global | 2019-07-04 11:31:03 UTC ]
More news stories like this | News stories tagged with: #development fund #trade fiction #personal capacity #international publishing


Re-Enter Sandman: Neil Gaiman’s beloved series will finally be a (very expensive) Netflix show

For real this time, folks. Yes, more than three years after New Line dashed the hopes of millions by trying and failing to adapt Gaiman’s insanely popular horror fantasy comic book series for the big screen, Netlix has inked a massive financial deal with Warner Bros. Television to adapt... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-01 19:56:50 UTC ]
More news stories like this | News stories tagged with: #neil gaiman #beloved series #big screen #warner bros #comic book


Four Decades of Christian Publishing: PW Talks to Dave Lewis

Longtime Christian publishing executive Dave Lewis reflects on 43 years in the book business and discusses what he calls the changing but promising future for the industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #christian publishing #promising future #book business


Vox Union Reaches Accord With Publisher a Day After Walkout

Vox Media staffers reached a tentative labor agreement with the online publisher Friday after a marathon 29 hours of negotiation Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-10 15:08:23 UTC ]
More news stories like this |


BookExpo 2019: Religion Publishers Still Value an Evolving Show

Though fewer in number, religion and spirituality publishers at BookExpo reported positive meetings as well as the opportunity to promote titles, make new connections, and find inspiration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers #spirituality publishers #promote titles #find inspiration


Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | News stories tagged with: #ad revenue


Manchester conference opens up opportunity for aspiring publishers

A conference aimed at “demystifying” publishing saw figures from the London trade travel to Manchester in a bid to increase the diversity of people entering the trade. Continue reading at The Bookseller

[ The Bookseller | 2019-05-01 00:00:00 UTC ]
More news stories like this |


NewFronts day 1: 'Game of Thrones' jokes abound, NYT talks privacy

Welcome to Day 1 of the Digital Content NewFronts. Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane will be live-blogging the week-long dog-and-pony show where digital publishers, from YouTube and Twitter to Condé Nast and Meredith, are presenting buzzy new content and ad products to... Continue reading at Advertising Age

[ Advertising Age | 2019-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global head #rupert murdoch #ben winkler #long night


Susan Orlean talks ‘The Library Book’ on first day of L.A. Times Festival of Books

Susan Orlean cracked open her book and bent toward the microphone. “Covers burst like popcorn,” she said, reading from her book about the mysterious 1986 fire at downtown L.A.’s Central Library. “Pages flared and blackened and then sprang away from their bindings, a ream of sooty scraps soaring... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library book #times festival #central library


The Rundown: Brand licensing shows promise for few publishers

BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #publishers appeared #brand licensing


Andrew Ridgeley of Wham! to publish memoir of his and George Michael’s halcyon days

Andrew Ridgeley, one half of the iconic British pop duo Wham! will tell the story of the legendary ’80s group and his friendship with bandmate George Michael in a new memoir. Penguin Random House imprint Dutton will publish "Wham! George & Me" this fall, the publisher said in a news release.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish memoir #george michael #halcyon days #news release


Facebook is paying 12 publishers for Watch shows starring video creators

Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #conde nast


International Women’s Day 2019: Progress Among Publishers in France

Women hold an impressive number of executive posts in French publishing. On International Women's Day, the hope is that more can move into top spots. The post International Women’s Day 2019: Progress Among Publishers in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #france appeared #international women #french publishing #top spots


BuzzFeed's print edition, Kylie Jenner + AI, NYT's new TV show, Pecker's latest woes: Publisher's Brief

The cover story is "Help! I'm in Love With Momo." Hardin, incidentally, wrote about the so-called Momo Challenge on March 1:It remains unclear how many Momo videos actually exist, whether they have actually caused kids to harm themselves, and just how widespread a phenomenon it is. It's also... Continue reading at Advertising Age

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover story #remains unclear #vicious cycle #encouraged people #issue warnings