Publishers Talk Vulnerabilities and Opportunities on Final Day of Folio: Show

Trying something new isn’t always within the fabric of publishers, especially if they’re unsure of the results. In the final day of the 2018 Folio: Show, speakers highlighted how fighting through these moments of discomfort with a new brand, platform, or strategy can lead to more loyal readers and customers. Back in 2005, podcasts were barely on most people’s radar. That’s when many leaders within the space took their initial steps in dominating the platform. CaskStrength Media managing director Christina Philburn detailed her and her husband’s journey in taking such a leap, launching a podcast about whiskey. Thirteen years later, WhiskeyCast pulls in mid-six figures a year, publishing twice a week. While this sounds like an industry-insider podcast, only 11 percent of its audience actually works in alcohol. By creating such unique and specialized content, the podcast has become the “voice in everyone’s head when they’re buying whiskey,” said Philburn. At larger organizations, it’s possible to take advantage of the level of intimacy that podcasts provide, since it’s still a nascent market. Law.com is going through that journey now, unrolling podcasts that cater to its audience of lawyers, judges, and academics. “When we initially started doing this, our approach was everybody just do a podcast and we will figure out,” said Leigh Jones, editor-in-chief of Law.com. “We weren’t getting what we wanted.” Instead, Jones formalized the editorial process and decided she would... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
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Association Publishing: Hot Button Topics for 2011

Association publishers face some unique challenges—namely their role as an ancillary operation within a broader organization. However, the operative word is “publisher” and associations share many of the same concerns as their peers on the consumer and b-to-b sides. Folio: spoke with several... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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McClure to set up publishing company

Written By: Caroline Horn Publication Date: Wed, 09/03/2011 - 08:43 Picture book author and illustrator Gillian McClure is setting up publishing company Plaister Press rather than conform to the "hugely cautious" picture book market. McClure hopes the company will eventually expand to include... Continue reading at The Bookseller

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Zinio Newsstand Back Up After Some Services Down For Four Days

Zinio's digital newsstand is back up and running after experiencing problems last Thursday through this past weekend. On Sunday, March 6, the company posted, Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital newsstand #past weekend #company posted


Female authors heralded on International Women's Day

Written By: Lisa Campbell Publication Date: Tue, 08/03/2011 - 08:40 Inspiring books by and about women are being hailed for International Women's Day, as J K Rowling and Germaine Greer are named among 17 authors on the Guardian's Top 100 Inspirational Women list. Female novelists are holding... Continue reading at The Bookseller

[ The Bookseller | 2011-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international women #germaine greer #female novelists


£1 World Book Day books storm to the top of the charts

Written By: Philip Stone Publication Date: Tue, 08/03/2011 - 16:01 The latest crop of £1 World Book Day books, led by Cope & Davies' Spy Dog/The Great Pet Shop Panic (Puffin/S&S) take positions one-through-six in this week's Official UK Top 50, with sales totalling 247,235 copies—a... Continue reading at The Bookseller

[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Walter Zacharius, 87, Romance Publisher, Dies

Walter Zacharius emerged from the world of true-confession magazines and paperback genre fiction to found Kensington. Continue reading at The New York Times

[ The New York Times | 2011-03-08 00:00:00 UTC ]
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Harvill Secker to publish Nanjing Heroes

Written By: Charlotte Williams Publication Date: Tue, 08/03/2011 - 08:20 Harvill Secker is to publish Nanjing Heroes, a novella by Chinese author Yan Geling, which is currently being made into a film starring Christian Bale. Editor-at-large Rebecca Carter acquired UK and Commonwealth rights to... Continue reading at The Bookseller

[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Transworld to publish Shaun Ryder memoir

Written By: Charlotte Williams Publication Date: Tue, 08/03/2011 - 13:45 Transworld is to publish the autobiography of Happy Mondays star Shaun Ryder. Editorial director Sarah Emsley acquired UK and Commonwealth rights through Matthew Hamilton at Aitken Alexander Associates. Emsley said:... Continue reading at The Bookseller

[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Adobe Ships Tablet Publishing Suite

Adobe Digital Publishing Suite supports tablets running Android as well as RIM PlayBook and iOS tablet devices. Continue reading at PC World

[ PC World | 2011-03-07 00:00:00 UTC ]
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Hearst's John Loughlin Highlights Four Key Drivers for Magazines at DMA Circ Marketing Day

John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
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Publishers express support for Gardners Hive

Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 15:24 Gardners has received backing for its Hive consumer website from publishers including Hachette UK's c.e.o. after it presented its new initiative to more than 300 publishers. The wholesaler has yet to confirm a live date for the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles sold


Vintage to hold open day

Written By: Graeme Neill Publication Date: Tue, 01/03/2011 - 08:22 Vintage will open its doors to 30 members of the public next month to give them a glimpse into the publishing industry, as part of its 21st birthday celebrations. The open day will be held on 18th April in Vintage's offices in... Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #open day #18th april #central london #penny hoare #panel discussion #book city


Publishers Look Beyond Bookstores

The clothing boutique Kitson sold twice as many books in 2010 as the year before. Continue reading at The New York Times

[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Publishers' school budgets under threat

Written By: Lisa Campbell Publication Date: Fri, 25/02/2011 - 15:56 Almost three quarters of primary head teachers are expecting funding for books to be inadequate in 2011–12, as the Publishers Association has warned of a “challenging year” for book sales to schools. As schools begin to... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school budgets #publishers association #challenging year #book sales #key stage #learning resources


Fourth Estate to publish Someday

Written By: Graeme Neill Publication Date: Fri, 25/02/2011 - 11:35 Fourth Estate has bought a début novel from a permissions manager at Faber. Editorial director Clare Reihill bought UK and Commonwealth rights excluding Canada to Someday Find Me by Nicci Cloke through Jo Unwin at Conville and... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Hodder to release final Earth’s Children novel

Written By: Charlotte Williams Publication Date: Thu, 24/02/2011 - 09:25 Hodder & Stoughton is gearing up for the launch of the final book in the Earth’s Children series, which began 35 years ago with an idea for a short story. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Gibbons proposes National Libraries Day

Written By: Benedicte Page Publication Date: Thu, 24/02/2011 - 15:29 read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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PPA chief warns of looming 'penalty tax on magazine publishers'

The Royal Mail's request to increase the amount it can charge for bulk mail has been slammed as a "shortsighted" move that could cause long-term damage to the magazine business by Barry McIlheney, chief executive of the Professional Publishers Association (PPA). Continue reading at Media Week

[ Media Week | 2011-02-23 00:00:00 UTC ]
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Publishing proliferates thanks to POD and digital

Written By: Philip Jones Publication Date: Wed, 23/02/2011 - 09:35 Print on demand, digital and self-publishing are continuing to push up the number of books published in the UK and overseas, according to new output data issued by Nielsen Book. The statistics also reveal that the number of new... Continue reading at The Bookseller

[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Westfield London to hold Gruffalo event for Red Nose Day

Written By: Laura Richards Publication Date: Tue, 22/02/2011 - 14:00 Macmillan Children’s Books is to hold a Gruffalo fundraising event tomorrow for Red Nose Day. As a supporting partner of this year’s Comic Relief, the popular children’s book character will be hosting the fundraiser in... Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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