Publishers Share Their Social Distribution Secrets

Since Yahoo first organized its directory of websites (manually, no less) in 1994, past the “portal” years of “carriage fees” and syndication agreements, and through a decade of ever-changing search and social indexing algorithms, digital distribution has been a frustrating, elusive and often costly moving target for publishers. As we enter the next decade of digital, we wonder: have things settled down? Aside from TikTok, most of the major social or discovery platforms have been with us for a number of years. Even their feature sets (autoplay video, stories, video shows) look more the same than different. So how are premium publishers now getting their editorial distributed, viewed and read? What are the new secrets of these amplification ninjas? While publishers continue to target content and formats to the native strengths of each channel, Ashish Patel, chief insights officer at Group Nine Media, notes that the biggest evolution in distribution in the last year or two has been  “product and feature parity on the platform side.” Genres have normalized so that autoplay in-feed videos can be found on several channels, as can some form of the “Stories” format, multiple places for episodic video series as well as live streaming. “What we are now seeing that these four formats live across multiple platforms,” Patel tells Folio:. And for Group Nine, whose portfolio includes Thrillist, The Dodo, PopSugar and NowThis, all brands which predominantly exist on distributed... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-12 18:56:47 UTC ]
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Liberio review: Turn your Google Docs into a published ebook

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[ PC World | 2014-08-27 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, August 27, 2014

Awards and honors for Catholic books and Christian fiction; conferences and trade shows in September and beyond. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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Distribution: IPS Signs Two

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[ Publishers Weekly | 2014-08-26 00:00:00 UTC ]
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Steve Laube: Agent + Publisher

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[ Publishers Weekly | 2014-08-26 00:00:00 UTC ]
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Publishing Pay Rose 2.8% in 2013

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[ Publishers Weekly | 2014-08-26 00:00:00 UTC ]
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Parragon Publishing Restructures

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[ Publishers Weekly | 2014-08-25 00:00:00 UTC ]
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Amazon and Hachette feud could rewrite the book on publishing

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[ The Guardian | 2014-08-25 00:00:00 UTC ]
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[ Engadget | 2014-08-25 00:00:00 UTC ]
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Publishers: Ditch your apps; focus on mobile Web

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[ Digiday | 2014-08-25 00:00:00 UTC ]
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Speed Reading Secrets of a Book Critic

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[ Publishing Perspectives | 2014-08-22 00:00:00 UTC ]
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New Seamus Heaney collection to be published

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[ The Guardian | 2014-08-21 00:00:00 UTC ]
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Vanity Fair Publisher Moves to Condé Nast Media Group President

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[ Folio Magazine | 2014-08-21 00:00:00 UTC ]
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Latest Conde Shakeup: Vanity Fair Publisher Takes Over Corporate Media Group

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[ Advertising Age | 2014-08-21 00:00:00 UTC ]
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Waterstones stocks Amazon Publishing's Sherratt

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[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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The Changing Book and Its Publishing Model

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[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
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[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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[ AdWeek | 2014-08-19 00:00:00 UTC ]
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Sand Named Adult Trade Publisher at Abrams

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[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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[ Digiday | 2014-08-19 00:00:00 UTC ]
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When publishers’ platform dreams become nightmares

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[ Digiday | 2014-08-19 00:00:00 UTC ]
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