Since Yahoo first organized its directory of websites (manually, no less) in 1994, past the “portal” years of “carriage fees” and syndication agreements, and through a decade of ever-changing search and social indexing algorithms, digital distribution has been a frustrating, elusive and often costly moving target for publishers. As we enter the next decade of digital, we wonder: have things settled down? Aside from TikTok, most of the major social or discovery platforms have been with us for a number of years. Even their feature sets (autoplay video, stories, video shows) look more the same than different. So how are premium publishers now getting their editorial distributed, viewed and read? What are the new secrets of these amplification ninjas? While publishers continue to target content and formats to the native strengths of each channel, Ashish Patel, chief insights officer at Group Nine Media, notes that the biggest evolution in distribution in the last year or two has been “product and feature parity on the platform side.” Genres have normalized so that autoplay in-feed videos can be found on several channels, as can some form of the “Stories” format, multiple places for episodic video series as well as live streaming. “What we are now seeing that these four formats live across multiple platforms,” Patel tells Folio:. And for Group Nine, whose portfolio includes Thrillist, The Dodo, PopSugar and NowThis, all brands which predominantly exist on distributed... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-12 18:56:47 UTC ]
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Medium now has Substance. The popular publishing platform recently started hosting Substance, a new student publication at Mt. San Antonio College that doubles as a totally reinvented version of The Mountaineer campus newspaper. It is the first ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong:... Continue reading at Digiday
[ Digiday | 2014-09-15 00:00:00 UTC ]
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Jan Johnson, who has led the group since November 2000, will become publisher emerita. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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Brick Lane continues to be a home of creativity, with the launch of independent publisher Brick... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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More than 700 authors and 75 agencies have registered for Random House’s Author Portal... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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In a directive issued this week, a European Union court held that European libraries can digitize works in their collections but, without an explicit exception by a member state, are limited to displaying digitized works at dedicated reading terminals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-11 00:00:00 UTC ]
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Publishers from Guatemala, Honduras, Nicaragua, and Costa Rica will attend the Frankfurt Book Fair's International Rights Directors Meeting for the first time to showcase regional talent. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-11 00:00:00 UTC ]
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Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday.The appointment marks a return to magazines for Ms. Kelleher, who was VP-publisher of Conde Nast's Self for six years before heading to Time Inc. in... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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American Academy of Religion recognizes excellence in scholarship; another big hit for Lysa TerKeurst. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-10 00:00:00 UTC ]
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Lauren Pizza, the quintessential Jersey Girl, turned around a memoir in four months, with boundless energy, the help of SkyHorse Publishing and a few psychics. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-10 00:00:00 UTC ]
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Writing for The Atlantic, Kate Newman wonders why memoirs aren't fact-checked more closely and questions whether a lack of resources is really to blame. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-09 00:00:00 UTC ]
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Author Aleya Kassam explains how Kenyan writers are embracing the idea of branding and taking control of their careers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-08 00:00:00 UTC ]
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A coterie of aggressive, creative publishing houses are fighting to expand the literary horizons of Kenyans and bring their books to the world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-08 00:00:00 UTC ]
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Children’s religion publisher B&H Kids has acquired 90 children’s titles from Standard Publishing, including works by such popular authors as Sally Lloyd Jones and Andy Holmes. The deal also covers series like My Goodnight Bible and The Young Reader’s Bible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Standards are like plumbing: they are only noticed when they don’t work. And like plumbing, retrofitting a 200-year-old structure—legacy publishing—with new metadata standards to improve commerce in the digital age is, at best, a complex process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Headline is to publish Our Zoo by June Mottershead, the true story of the creation of Chester Zoo... Continue reading at The Bookseller
[ The Bookseller | 2014-09-05 00:00:00 UTC ]
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Fourteen months after the completion of the Random House–Penguin Group merger, PRH CEO Markus Dohle has created the Penguin Publishing Group, which puts all Penguin adult imprints under Madeline McIntosh, who was named president of the new unit. The move is Dohle’s most aggressive yet in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Conde Nast has named Chris Mitchell, VP-publisher of GQ, to the same position at sibling title Vanity Fair. Wired magazine VP-Publisher Howard Mittman will succeed Mr. Mitchell at GQ, the company said.No successor has been named for Mr. Mittman.The announcements come two weeks after Conde Nast... Continue reading at Advertising Age
[ Advertising Age | 2014-09-05 00:00:00 UTC ]
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Home of Marie Claire, NME and Whats on TV to become Time Inc UK to provide strategic clarity Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-04 00:00:00 UTC ]
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European periodical and online publishers have urged the European Commission to reject Google’s latest proposal to settle an antitrust case.The commitments proposed by Google would not stop the company’s “abusive promotion of its own services,” the publishers said in their response, sent to the... Continue reading at PC World
[ PC World | 2014-09-04 00:00:00 UTC ]
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