Publishers Love to Talk About "Trust," But What Do They Mean?

Trust is currency when it comes to media. Facing the specter of a tough ad market, many top publishers fall back on “trust” as a differentiator — and excuse for higher ad rates.   “We consider ourselves mo ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-04-20 00:00:00 UTC ]

Other Publishing stories related to: 'Publishers Love to Talk About "Trust," But What Do They Mean?'

Ebury to publish 'high-concept' love story by Rowan Coleman

Ebury is publishing two more books from Rowan Coleman, author of 2015 Richard and Judy selection The Memory Book (Ebury Press). Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #love story #rowan coleman

‘It’s a Faustian agreement’: Bloomberg Media talks about the dilemma of platform publishing

Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. Here's a roundup of highlights from the... Continue reading at Digiday

[ Digiday | 2016-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world gathered #platform publishing #social platforms #growing internationally

Tinder Press to publish wartime suitcase of love letters

Tinder Press has acquired Letters from a Suitcase, a collection of letters spanning the "short but passionate love affair" and marriage between communist couple David and Mary Francis during the Second World War. Continue reading at The Bookseller

[ The Bookseller | 2016-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tinder press #love letters #world war

Learning to Live Loved: PW Talks to Lysa TerKeurst

In her latest book ‘Uninvited,’ TerKeurst explores why rejection hurts so badly and how to conquer insecurity and fear. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lysa terkeurst

Trusted Media Brands Cuts Children’s Book Publisher

Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publisher #magazine brands

Publishers need to help foster a love of reading

Publishers need to work harder at creating the need for books as a product, rather than focusing on their brands, delegates to The Bookseller’s Marketing and Publicity Conference have heard. Continue reading at The Bookseller

[ The Bookseller | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #work harder #publicity conference

AWP 2016: Writers Walking the Talk About Diversity in Children's Publishing

This year's AWP, held at the Los Angeles Convention Center from March 31–April 2, was a vibrant mélange of multicultural voices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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Publishers Talk Trends and Titles with PW Religion Editors

Find out what’s happening in the religion and spirituality publishing industry following PW’s spring summit in New York City from March 14-15. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
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The Folio: Q&A: Talking Luxury Publishing with Robb Report Editor Brett Anderson

Folio: chats with Brett Anderson, Robb Report editor-in-chief, about the growing affluent audience and maintaining a successful print title in the digital age. The post The Folio: Q&A: Talking Luxury Publishing with Robb Report Editor Brett Anderson appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age

In search of Facebook love, publishers form link-sharing pacts with each other

Publishers that are scouring for more readers are digging into the audiences of rival sites. Through what some people call "social syndication," The Daily Dot, Bustle, Mental Floss and others are partnering up to cross-post articles in each other's Facebook pages. Often, this means teaming up... Continue reading at Digiday

[ Digiday | 2016-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily dot #mental floss #facebook pages

Winners and losers: publishers pick the 2015 books they loved, missed and envied

Which books did well, which were left on the shelves, and which made editors green with envy?Visit bookshop.theguardian.com to browse all these books or call 0330 333 6846. 20p from every book you buy until Christmas will be donated to our Charity Appeal.The book that made my year: In a year... Continue reading at The Guardian

[ The Guardian | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers pick #paul mason #owen jones #bestseller lists

Big Publishers to Online Advertisers: Trust Us (and No One Else)

Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #large part #study conducted

Failing with Confidence: PW Talks to 'Fail, Fail Again, Fail Better' Publisher Tami Simon

The founder and publisher of Sounds True points out how Buddhist nun Pema Chödrön's newest book helps to instill an "unconditional confidence" in readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
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YouTube star PewDiePie strikes publishing deal for This Book Loves You

With 37m YouTube subscribers, Swedish gamer teams up with Penguin Random House for 250-page collection of ‘advice and inspirational quotes’With more than 37m subscribers, Felix ‘PewDiePie’ Kjellberg is one of the biggest stars on YouTube. Now he’s hoping to take bookshelves by storm too.The... Continue reading at The Guardian

[ The Guardian | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest stars #publishing deal #video game

What’s Next for Scholarly Publishing? PW talks with John J. Regazzi

The former Elsevier CEO is the author of a new book, Scholarly Communications: A History from Content as King to Content as Kingmaker Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholarly publishing

Germany's 'Publisher of the Year' Talks Local Trends

Georg Reuchlein, who was named 2014 Publisher of the Year by Germany's 'BuchMarkt' magazine, talks digitization, discoverability and the German thriller he's publishing this season that he described as "a kind of Berlin 'Chinatown.'" Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german thriller

BookCon 2015: Talking Truth, Love, Diversity, and Writing at ‘Reality Bites’ Panel

On a Saturday BookCon panel, Ellen Hopkins, Patrick Ness, Lauren Oliver, and Jason Reynolds discussed the relationships, characters, themes, and settings of their latest YA novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ellen hopkins #patrick ness #lauren oliver

A Cookbook Love Story: PW Talks to the ‘Honey & Co.’ Husband and Wife Duo

The owners of London's Honey & Co. on food, what makes a good cookbook, and plans for bringing their own cookbook stateside. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
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Publishers’ love-hate relationship with Drudge Report

Facebook traffic is the new elixir of news publishers, but don’t write off The Drudge Report, a reliable traffic firehose since 1996. The Web 1.0 news aggregator sends millions of pageviews to publishers including The New York Times, Bloomberg and The Washington Post. Drudge outranks social... Continue reading at Digiday

[ Digiday | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #publishers including #post publishers #love-hate relationship #drudge report #facebook traffic

Publishers love the Whatsapp’s potential, but struggle with execution

Publishers are falling in love with WhatsApp, which is driving big traffic and engagement numbers. The challenge: retrofitting a platform meant for small-scale commutations into a platform that facilitates widespread dissemination has proven tedious. Still, WhatsApp is an attractive platform for... Continue reading at Digiday

[ Digiday | 2015-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social strategies