Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue

Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
News tagged with: #balancing act #big picture #digital trends #digital media #traditional publisher

Other Publishing stories related to: 'Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue'

Publishers need to directly monetise content to sustain editorial

Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content, says Vibrant Media's Fiona Salmon. Continue reading at Media Week

[ Media Week | 2013-02-06 00:00:00 UTC ]
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Baker & Taylor appoints Walden as buying director

Baker & Taylor has appointed Sarah Walden to the role of buying director. Walden succeeds... Continue reading at The Bookseller

[ The Bookseller | 2013-02-05 00:00:00 UTC ]
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j2’s Ziff Davis Buys News Corp’s IGN

j2 Global continues to build out its digital media portfolio with the acquisition of popular gamer lifestyle brand IGN Entertainment, a News Corp property. Terms of the deal were not disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-05 00:00:00 UTC ]
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Is Licensing an Opportunity for Self-publishers and Start-ups?

Today, perhaps the most ambitious and aggressive community in publishing is self-publishing. How practical is it for a self-publisher to pursue licensing deals? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
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Exam change 'pressurises education publishers'

Education secretary Michael Gove's announcement of changes to the A-Level exam system has... Continue reading at The Bookseller

[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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W&N buys ‘astonishing’ debut

Weidenfeld & Nicolson has acquired a debut novel by US journalist Rene Denfield. Publishing... Continue reading at The Bookseller

[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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Google backs French digital publishing innovation initiative with €60 million incentive

Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget

[ Engadget | 2013-02-02 00:00:00 UTC ]
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Publishing Gains Support At Kickstarter

Last year was a big one for publishing on Kickstarter. The Web site is the most popular crowdfunding online destination, with 1,666 projects successfully funded in the publishing category, and a total of $11,057,252 pledged. In addition, $8,482,598 was raised for comics, which are listed as a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-01 00:00:00 UTC ]
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Templar buys Piccadilly Press

Bonnier-owned Templar Publishing has bought fellow children's publisher Piccadilly Press,... Continue reading at The Bookseller

[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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Should Publishers Open Bookstore Cafes? They Are in Korea

In what's become a trend, Korean publishers are opening popular bookstore cafes. Should more Western publishers follow suit or is bookselling no longer part of their DNA? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-01 00:00:00 UTC ]
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Chatto buys third Lawson novel

Chatto & Windus has acquired Road Ends, the third novel by Mary Lawson, author of Crow Lake... Continue reading at The Bookseller

[ The Bookseller | 2013-01-31 00:00:00 UTC ]
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New scorecard lets libraries give feedback on ebook offerings from publishers

The American Library Association has created a scorecard that asks library workers to grade publishers on the way that they are offering ebooks for lending. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-30 00:00:00 UTC ]
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The Publisher’s Anxiety at the Electronic Book

Despite the advances in digital books and storytelling technology, Penguin executive Jeff Gomez says that publishers have so far focused on the wrong things. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-28 00:00:00 UTC ]
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W&N buys new Walter Mosley novel

Weidenfeld & Nicolson has acquired a new novel by US crime writer, Walter Mosley, which will... Continue reading at The Bookseller

[ The Bookseller | 2013-01-28 00:00:00 UTC ]
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Husain urges publishers: 'act now to keep bookshops'

The c.e.o. of Foyles has called for publishers and suppliers to support bookshops with better... Continue reading at The Bookseller

[ The Bookseller | 2013-01-28 00:00:00 UTC ]
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Bologna Children’s Book Fair Honors “Best Publishers” with New Prizes

To mark its 50th anniversary the Bologna Children’s Book Fair, will award six new prizes for publishers at the "forefront of innovation" and "creative editorial choices." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-28 00:00:00 UTC ]
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Lance Armstrong and His Publishers Sued for Fraud, False Advertising

Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
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Advance Publications Buys Digital Marketing Agency, POP

Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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