Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 01/04/2011 - 14:45 An upbeat Bologna Book Fair this week saw a strong US presence and a notable upturn from the past two cautious years, with publishers willing to buy, albeit selectively. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 01/04/2011 - 10:33 Tonto Books has bought rights to the frank memoir of former Inspiral Carpets frontman Tom Hingley. Tonto publisher Stu Wheatman bought world rights direct from Hingley to the aptly-titled Carpet Burns. The title will be... Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Publication Date: Fri, 01/04/2011 - 08:35 Judy Finnigan, one half of publishing phenomenon Richard and Judy, is to publish her long-rumoured first novel with Sphere. Catherine Burke, Sphere editorial director, signed world rights to two titles from Luigi Bonomi. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:10 Transworld is to publish a limited edition scratch and sniff version of Dirty Tricks by Jo Carnegie. Managing director Larry Finlay said: "This is a new move for us and it's certainly been a challenge for our production... Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 31/03/2011 - 08:48 Orion young adult imprint Indigo has acquired a debut trilogy by Jerusalem-born author Leigh Bardugo. Indigo publisher Fiona Kennedy bought UK and Commonwealth rights (excluding Canada) in the three titles from Alex Webb... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 31/03/2011 - 15:29 Weidenfeld & Nicolson has acquired two further novels by Rose of Sebastopol-author Katherine McMahon. Publishing director Kirsty Dunseath bought world rights excluding US (Europe and far east exclusive) to the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 31/03/2011 - 08:55 Independent publisher Hardie Grant has acquired three titles by Australian food editor and cookbook author Donna Hay. Stephen King, general manager of Hardie Grant London, acquired UK rights to the titles from Hollie Zondanos,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 31/03/2011 - 15:30 Beautiful Books has acquired an inquisitive biography of Brideshead Revisited author Evelyn Waugh. Evelyn! Rhapsody for an Obsessive Love by Duncan McLaren is lined up for hardback and ebook publication on 26th September.... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 31/03/2011 - 08:54 Coronet has acquired two books from a journalist and debut novelist Jessica Thompson. Editor Charlotte Haycock bought British Commonwealth rights in a deal with Sheila Crowley at Curtis Brown. The first title, This is a... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 30/03/2011 - 14:55 Fourth Estate will publish the latest novel by The Joy Luck Club author Amy Tan after HarperCollins bought The Valley of Amazement. Publication date for the novel is expected to be autumn 2012. Daniel Halpern, president and... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Tech publisher TechTarget has agreed to buy the Web sites and event products related to Reed Business Information's Computer Weekly, while the 45-year-old magazine will close. ComputerWeekly.com serves IT managers in Europe and the U.K. and draws an average of 425,000 visits and 1 million page... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 28/03/2011 - 08:31 Bantam Press has acquired a title about how it's hip to be square, The Geek Manifesto by the science editor for the Times. Susanna Wadeson bought UK and Commonwealth rights to the title by Mark Henderson through Georgina... Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 28/03/2011 - 15:31 Profit before tax at Jonathan Goodman Publishing, the parent company of Carlton Books Ltd and Andre Deutsch Ltd, has increased by 72% to £1.6m. The figures, for the year to end December 2010, also show turnover is up 6% to... Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Publication Date: Fri, 25/03/2011 - 12:00 Ebury Press is to publish the memoir of "The Royle Family" and "Brookside" actress Sue Johnston. Editorial director Charlotte Cole acquired world rights to Things I Couldn't Tell My Mother from Jan Thornton at Ken McReddie. The title will be published... Continue reading at The Bookseller
[ The Bookseller | 2011-03-25 00:00:00 UTC ]
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Amanda Hocking, the 26-year-old author who shot to fame by selling more than a million copies of her self-published books, has signed a deal with St. Martin's Press. Continue reading at The New York Times
[ The New York Times | 2011-03-24 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 24/03/2011 - 15:31 Independent publisher Stacey International and its imprint Capuchin Classics have launched a new company, Stacey Publishing, with fresh financial backing. It will be headed by m.d. Patrick Kelly, previously part-time... Continue reading at The Bookseller
[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 23/03/2011 - 11:58 A third of UK trade publishers think that over 10% of their total book revenue will come from ebooks by 2012, according to new research released by Publishing Technology at BMLs annual Books & Consumers Conference. The... Continue reading at The Bookseller
[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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As convenient as they are, I've long worried about the many ways in which ebook purveyors restrict readers' rights. You can't resell the books you purchase for the Amazon Kindle, and you can't read them on most other e-readers. We also don't really own ebooks in the same way we own... Continue reading at Slate
[ Slate | 2011-03-23 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 22/03/2011 - 16:40 Two of US publishing's leading commentators are moving into the conference business with Publishers Launch Conferences, which will "convene up to eight events in four cities over the next year", including New York, San... Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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