Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling ads against them there instead of just linking back to their own sites.Not wanting to undermine the apparent size of their audiences, publishers have taken comfort in promises that their traffic on these platforms would count toward audience measurement tallies from third-party companies such as ComScore. But some have been disappointed to find that "keeping" the traffic they earn that way comes at an additional cost.There are unique technical challenges to implenting ComScore tracking on each specific platform, and publishers are being asked to underwrite the extra services. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-02 00:00:00 UTC ]
News tagged with:
#apple news
#make money
#selling ads
#additional cost
Publishers like to think that their content is getting read. But at the expense of advertising dollars? Not so fast. Increasingly popular apps like Pocket, Instapaper and Evernote’s Web Clipper have been billed as a way to help publishers combat fragmentation by letting users read bookmarked... Continue reading at Digiday
[ Digiday | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising dollars
#web publishing
#avid readers
Amazon's new charitable Web site, AmazonSmile, offers challenges for presses that would like to earn 0.5% on purchases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-04 00:00:00 UTC ]
More news stories like this |
Under the Khmer Rouge, Cambodia's reading culture was destroyed, but over the past five years it has returned with the help of a revitalized publishing industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading culture
#book fair
Facebook says it wants to continue sending traffic to publishers, citing how news stories perform well in the News Feed. Facebook said it would start showing more links to news stories in particular to mobile users. And it would begin resurfacing articles in News Feeds that have attracted... Continue reading at Digiday
[ Digiday | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news stories
#mobile users
#news feeds
Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers. Major sites say the social network has driven more referrals in the past month than ever before.The post A Facebook Tweak Gives Publishers a Traffic Boost appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
#traffic boost
#great news
#past month
André Schiffrin died in Paris on Sunday of pancreatic cancer. In Schiffrin's nearly three decades at Pantheon Books, he worked with writers Jean-Paul Sartre, Marguerite Duras and Gunter Grass.When André Schiffrin ¿ who died in Paris on Sunday of pancreatic cancer at age 78 ¿ was fired in 1990 as... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pancreatic cancer
#marguerite duras
#gunter grass
#american publishing
Publishers have launched online advent calendars offering readers prizes in the countdown to... Continue reading at The Bookseller
[ The Bookseller | 2013-12-02 00:00:00 UTC ]
More news stories like this |
Macmillan celebrated the relaunch of MyKindaBook.com, an online platform for teen and YA books,... Continue reading at The Bookseller
[ The Bookseller | 2013-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online platform
#ya books
Apple lost its antitrust ebook trial this summer. Now it has to pay a court-appointed attorney more than $1,100 an hour to keep tabs on itself. Continue reading at AllThingsD
[ AllThingsD | 2013-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple doesn
#apple lost
Founded in 2002, Paizo Publishing specializes in publishing tabletop role-playing games, or RPGs, in particular its flagship Pathfinder Role Playing Game, as well as magazines, books and a wide range of gaming accessories all designed for the fantasy game-playing marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wide range
The self-publishing ecosystem in Germany is expanding into more dramatic experimentation, from crowdsourcing to offering author advances. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
More news stories like this |
Staff from Simon & Schuster, Pan Macmillan and Red Lemon Press are calling on employees from... Continue reading at The Bookseller
[ The Bookseller | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#pan macmillan
Credit card security firm Jumio has looked into how we're all using our smartphones and tablets to shop.Jumio, a young firm backed by Facebook billionaire Eduardo Saverin, has just published research on how consumers are using their mobile devices to pay for things. Among the data are two key... Continue reading at Fast Company
[ Fast Company | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile devices
#key facts
At the New York Times' Drafts blog, comedian Steve Macone offered a helpful, humorous glossary of terms for the modern book business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
A self-published title has been included in the shortlist for the CMI Management Book of the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-26 00:00:00 UTC ]
More news stories like this |
A battle for the hearts, minds and pockets of small and medium-sized newspaper publishers is being fought over the new system of press regulation.The large publishing companies who created the Independent Press Standards Organisation (Ipso) are urging smaller publishers to sign up to their... Continue reading at The Guardian
[ The Guardian | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#news uk
#daily mail
#press regulationhacked
Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile photo-
#video-sharing network
#broad audience
#michael kors
Pan Macmillan has acquired the debut novel of comedienne Helen Lederer, titled Losing it.... Continue reading at The Bookseller
[ The Bookseller | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan mac
#pan macmillan
Livefyre, a real-time social conversation and curation platform, announced it has acquired Realtidbits, a 6-year-old provider of real-time commenting and analytics services to online publishers including The CW Network, Thomson Reuters and Dow Jones Local Media Group. Livefyre’s primary... Continue reading at AdWeek
[ AdWeek | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#live chats
#coming weeks
#san diego
#including aol
After Amazon CEO Jeff Bezos bought the Washington Post with his spare pocket change earlier this year, I took a look at the growth of the digital publishing industry here in the Seattle area. Booktrope, a digital publishing startup based here in Seattle, was one of the companies I chatted with... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big push
#independent publishers