Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling ads against them there instead of just linking back to their own sites.Not wanting to undermine the apparent size of their audiences, publishers have taken comfort in promises that their traffic on these platforms would count toward audience measurement tallies from third-party companies such as ComScore. But some have been disappointed to find that "keeping" the traffic they earn that way comes at an additional cost.There are unique technical challenges to implenting ComScore tracking on each specific platform, and publishers are being asked to underwrite the extra services. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-02 00:00:00 UTC ]
News tagged with:
#apple news
#make money
#selling ads
#additional cost
Livefyre, a real-time social conversation and curation platform, announced it has acquired Realtidbits, a 6-year-old provider of real-time commenting and analytics services to online publishers including The CW Network, Thomson Reuters and Dow Jones Local Media Group. Livefyre’s primary... Continue reading at AdWeek
[ AdWeek | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#live chats
#coming weeks
#san diego
#including aol
After Amazon CEO Jeff Bezos bought the Washington Post with his spare pocket change earlier this year, I took a look at the growth of the digital publishing industry here in the Seattle area. Booktrope, a digital publishing startup based here in Seattle, was one of the companies I chatted with... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big push
#independent publishers
The industry is supposedly embracing a digital future, but too scant attention is too often paid to the basics of organising ebooksThe bright hopes of digital publishing are gathered in London for the latest FutureBook conference and the future looks, well, familiar. As the new boss of... Continue reading at The Guardian
[ The Guardian | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#charlie redmayne
Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, “native” digital executions, according to new figures from eMarketer. As display ad-buying becomes on the one ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#premium publishers
#ad spending
#growing faster
Tribune Co. announced a restructuring of its publishing business Wednesday to focus on its digital efforts and streamline operations, resulting in nearly 700 job losses across the Chicago Tribune, Los Angeles Times and six other daily newspapers. Continue reading at Baltimore Sun
[ Baltimore Sun | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chicago tribune
#digital efforts
#streamline operations
#daily newspapers
Collaboration between libraries and publishers in the only way forwards, panellists argued at The... Continue reading at The Bookseller
[ The Bookseller | 2013-11-21 00:00:00 UTC ]
More news stories like this |
George Walkley, head of digital at Hachette UK, has defined the three essential, bedrock skills... Continue reading at The Bookseller
[ The Bookseller | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing future
#hachette uk
Facebook has sent unprecedented levels of traffic to publishers across the internet in recent months, a dramatic and unexpected increase affecting a large range of sites serving a wide variety of content. According to data from the BuzzFeed Networ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent months
#large range
#wide variety
Macmillan Children’s Books is creating two new publishing divisions—Macmillan Under... Continue reading at The Bookseller
[ The Bookseller | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan children
#publishing divisions
In Germany, where fixed price laws demand a level playing field, Amazon's KDP gave its self-published authors an edge when it came to ebooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published authors
Tribune Co. chief executive officer Peter Liguori tells employees that “we have decided to unify the non-editorial functions of our publishing businesses,” but “creating these critical efficiencies and ensuring the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#non-editorial functions
#publishing businesses
No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co. and Time Inc. is already declining? All said so in their most rec ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional publishers
#digital revenue
#revenue stream
With one of Slovenia's two major publishing conglomerates up for auction, the industry fears the worst; readers, meanwhile, have rallied around a surprise bestseller. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#surprise bestseller
Yub spun out of TrialPay on Monday with $12 million in funding to help boost online efforts aimed at driving consumers to purchases in bricks-and-mortar stores. The Mountain View company led by CEO Alex Rampell said that it already has some big retailers and restaurants, including Burger King,... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile games
#$12 million
#bricks-and-mortar stores
#big retailers
He hates making mistakes, but he's made an awful lot in his memoir. Luckily it's a venerable customIs there a special bad elf that creeps out in the pre-Christmas period to wreak havoc with would-be bestsellers? Novelist Helen Fielding and actor David Jason might be forgiven for thinking so,... Continue reading at The Guardian
[ The Guardian | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great care
The Wisconsin Historical Society Press scored big this fall by signing on bestselling author Michael Perry, who wanted a collection of essays published with a quick turn-around. It's a story of patience, persistence -- and nimbleness. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#essays published
The print book business in Latin America remains dominant, but digital is rising. Are there lessons to be learned from the music business? Several Argentine music pros weigh in. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latin america
#music business
A judge on Thursday rejected a request to remove Robert J. Hall from his post as publisher of the company that owns the (Philadelphia) Daily News, Inquirer and Philly.com. Philadelphia Common Pleas Judge Patricia McInerney is still consideri ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
More news stories like this |
For the past few years, newspaper publishers have prowled their buildings, asking why, and getting some amazing answers. Institutional knowledge is wonderful, but institutional resistance is intolerable. We must invoke a brilliant strategy to conquer ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newspaper publishers
#institutional knowledge
Publishers have defended their record as employers after claims that book industry employees are... Continue reading at The Bookseller
[ The Bookseller | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big issue