Publishers Are Reinvesting in the ‘Lean-Back’ Experience of Print Magazines

Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how they’re redesigning the magazine model and reading experience. Continue reading at 'Publishing Executive'

[ Publishing Executive | 2020-02-20 22:40:45 UTC ]

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Bonnier’s BookBeat Announces a 24-Market European Expansion

Sweden’s Bonnier has announced a sweeping expansion in Europe of its BookBeat digital service, multiplying by seven times its former reach in terms of markets for audiobooks and ebooks. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Service Has More Than 50,000 Audiobooks and Ebooks he... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-24 12:55:40 UTC ]
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REI shelves catalog for print magazine

No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI... Continue reading at Advertising Age

[ Advertising Age | 2019-06-20 19:50:29 UTC ]
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Bonnier snaps up Comedy Wildlife Photography Awards book

Bonnier Books UK imprint 535 has acquired the third volume of photos from the Comedy Wildlife Photography Awards. Continue reading at The Bookseller

[ The Bookseller | 2019-06-20 02:25:33 UTC ]
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Bonnier’s Scuba Diving Mag Sold to the Professional Association of Diving Instructors

Bonnier Corp.'s Diving Media Group, which includes Scuba Diving and Sport Diver magazines, was sold to the Professional Association of Diving Instructors (PADI) on Wednesday for an undisclosed sum. Effective immediately, PADI now has full ownership of Scuba Diving magazine, scubadiving.com,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-19 17:13:10 UTC ]
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Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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At Cannes, Comcast urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Inside Snapchat's new pitch to video advertisers: A penny a view

Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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Jon Werther Is Out at Meredith After 3 Years as President | People on the Move

[caption id="attachment_160093" align="alignright" width="150"] Jon Werther[/caption] National Media Group president Jon Werther is out at Meredith Corp. after seven years with the company, effective immediately. In a statement from president and CEO Tom Harty, he said that there aren’t any... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-12 20:33:28 UTC ]
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Amazon Kindle now supports Arabic language books

Amazon’s Kindle hardware and associated online ebook store have revolutionized the reading experience. While some folks are scared of change, and desperately clutch their paper books, the future is clearly digital. Quite frankly, it’s wasteful to produce paper books. Not to mention, they take up... Continue reading at Betanews

[ Betanews | 2018-06-26 00:00:00 UTC ]
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Out of print: NME’s demise shows pressure on consumer magazines

Niche publications hold on to readership as general titles yield to onslaught from digital mediaThe closure of NME magazine after almost seven decades is the latest warning sign that the shift to digital media is threatening to kill the British love affair with print magazines.NME.com continues... Continue reading at The Guardian

[ The Guardian | 2018-03-12 00:00:00 UTC ]
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Amelia Edwards obituary

Founding art director of Walker Books who oversaw some of the company’s great children’s classics including We’re Going on a Bear HuntAmelia Edwards, who has died aged 77, was the art director of Walker Books and one of the most important influences on children’s book publishing in the 20th... Continue reading at The Guardian

[ The Guardian | 2017-12-13 00:00:00 UTC ]
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Digital Editors Significantly Out-Earn Those at Print Magazines

And while narrowing slightly, the gender gap persists — especially among editors-in-chief — according to our annual editorial salary survey. The post Digital Editors Significantly Out-Earn Those at Print Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-08 00:00:00 UTC ]
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Believe It: Far Off the Radar, Print Magazines Are Thriving

Two observers of the smaller-magazine market describe a world of growth and optimism. The post Believe It: Far Off the Radar, Print Magazines Are Thriving appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-01 00:00:00 UTC ]
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The biography of a paperback – books podcast

We chart the business of making books from manuscript to bookshop shelf and beyondThis week the books podcast takes a physical turn, shifting away from the intangible business of writing to consider the hunks of wood we haul around for our reading pleasure. With sales of printed books on the... Continue reading at The Guardian

[ The Guardian | 2017-01-28 00:00:00 UTC ]
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The latest bid to keep print relevant: Hearst offers print-to-digital targeting

Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday

[ Digiday | 2016-05-11 00:00:00 UTC ]
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Google Is Making the Mobile Web Faster for Publishers and Their Readers

Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece... Continue reading at AdWeek

[ AdWeek | 2015-10-08 00:00:00 UTC ]
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Sarkar launches mobile publisher Juggernaut

The former publisher of Penguin India, Chiki Sarkar, has founded her own publishing company, Juggernaut. Sarkar left Penguin Random House India in April this year and Juggernaut’s first 25 titles will be released in April next year. The company will publish in physical and digital, but with an... Continue reading at The Bookseller

[ The Bookseller | 2015-09-24 00:00:00 UTC ]
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5 things to know about the Meredith-Media General deal

Media General and Meredith Corp. are combining to form the third biggest TV broadcaster. What you need to know: This is the latest in a TV consolidation wave as broadcasters seek a hedge against declining audiences and a shift to digital and try to capitalize on political ad spending. It looks... Continue reading at Digiday

[ Digiday | 2015-09-08 00:00:00 UTC ]
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Why the Video Network StyleHaul Hired a Veteran Print Executive as Its Revenue Chief

A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position... Continue reading at Advertising Age

[ Advertising Age | 2015-08-26 00:00:00 UTC ]
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Flipboard moves to the web with plans to host some news publishers' content

After attracting more than 50m monthly readers on tablets and smartphones, US startup smashes down its walled garden and hopes partners will see the potentialFlipboard came to prominence as a news-reading app for tablets and smartphones, attracting more than 50 million monthly active readers by... Continue reading at The Guardian

[ The Guardian | 2015-02-10 00:00:00 UTC ]
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