Publishers Are Reinvesting in the ‘Lean-Back’ Experience of Print Magazines

Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how they’re redesigning the magazine model and reading experience. Continue reading at 'Publishing Executive'

[ Publishing Executive | 2020-02-20 22:40:45 UTC ]

Other news stories related to: "Publishers Are Reinvesting in the ‘Lean-Back’ Experience of Print Magazines"


New York Fashion Week gets a fashionable pop-up newsstand

Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Burns leaves Bloomsbury for Bonnier Books UK

Elise Burns is leaving Bloomsbury to join Bonnier Books UK as its new trade sales and export director. Continue reading at The Bookseller

[ The Bookseller | 2019-09-02 22:43:52 UTC ]
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Blink nets football titles by Robbie Fowler and F2

Bonnier Books UK imprint Blink has netted two football titles with Robbie Fowler’s “definitive” autobiography and the fifth publication from freestylers The F2. Continue reading at The Bookseller

[ The Bookseller | 2019-08-29 13:07:40 UTC ]
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Harry Styles fronts the new Rolling Stone in a Ryan McGinley portrait

As part of Ad Age’s continuing media coverage, here’s our ever-expanding annual survey of the covers of the fall magazines that have been hitting (or are about to hit) newsstands and subscribers’ mailboxes. We’ll be adding to this post throughout August, so keep coming back. Rolling Stone has... Continue reading at Advertising Age

[ Advertising Age | 2019-08-26 15:40:00 UTC ]
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Departures celebrates its 30th anniversary with a little help from Lin-Manuel Miranda

As part of Ad Age’s continuing media coverage, here’s our ever-expanding annual survey of fall magazine covers, which have been hitting newsstands and subscribers’ mailboxes. We’ll be adding to this post throughout August, so keep coming back. Departures, the lifestyle magazine for American... Continue reading at Advertising Age

[ Advertising Age | 2019-08-22 20:29:00 UTC ]
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The Atlantic Names New Global Marketing Head | People on the Move

[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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FUSE Media Speaker Spotlight: Sheel Shah, Hearst Magazines

Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more about his role at Hearst and how he sees technology impacting the media landscape. Continue reading at Publishing Executive

[ Publishing Executive | 2019-08-21 19:07:07 UTC ]
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Industry Notes: Wattpad and Viu in Partnership; Yellow Bird Options ‘Spotify Untold’

Toronto-based Wattpad announces another international content development deal for Asian markets, and Sweden's Bonnier has a film option for 'Spotify Untold.' The post Industry Notes: Wattpad and Viu in Partnership; Yellow Bird Options ‘Spotify Untold’ appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-21 05:30:06 UTC ]
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Serena Williams fronts the new Essence (which is cutting frequency)

As part of Ad Age’s continuing media coverage, here’s our ever-expanding annual survey of fall magazine covers, which have been hitting newsstands and subscribers’ mailboxes. We’ll be adding to this post throughout August, so keep coming back. Serena Williams, photographed by Kwaku Alston, is... Continue reading at Advertising Age

[ Advertising Age | 2019-08-20 14:54:00 UTC ]
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Hearst Promotes Three Execs, Begins Search for Chief Business Officer | People on the Move

Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
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The Toyota Supra gets a sexy pin-up poster in Road & Track

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Joining us late? Here’s the previous edition. Driving force The September issue of Hearst Magazines’ Road & Track includes a cool little bonus for... Continue reading at Advertising Age

[ Advertising Age | 2019-08-14 18:25:45 UTC ]
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Kristen Stewart fronts the September Vanity Fair

As part of Ad Age’s continuing media coverage, here’s the start of our annual survey of fall magazine covers, which have begun hitting newsstands and subscribers’ mailboxes. We’ll be adding to this post daily, so keep coming back. Remember “Twilight”? Let’s ... not. In its September cover story,... Continue reading at Advertising Age

[ Advertising Age | 2019-08-14 16:45:00 UTC ]
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One Year In, Hearst Digital Media’s Revamped Global Ad Team Doubled Its Revenue

To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-14 14:50:56 UTC ]
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1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
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Meet the 2019 FUSE Media Summit Advisory Board

The FUSE Media Summit returns this Nov. 19-21, once again connecting digital media and technology executives for 2 ½ days of expert insights, boardroom case studies, and peer-to-peer discussion. To develop an impactful program, we're working closely with a group of all-star advisors that... Continue reading at Publishing Executive

[ Publishing Executive | 2019-08-13 16:55:01 UTC ]
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Here’s the cover of the first issue of Esquire from new Editor-in-Chief Michael Sebastian

As part of Ad Age’s continuing media coverage, here’s the start of our annual survey of fall magazine covers, which have begun hitting newsstands and subscriber’s mailboxes. We’ll be adding to this post daily, so keep coming back. In June, Hearst Magazines announced that Michael Sebastian was... Continue reading at Advertising Age

[ Advertising Age | 2019-08-12 17:35:00 UTC ]
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How Hearst’s Product Team Helps Build Audience, Revenues

“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
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Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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Nylon EIC Gabrielle Korn Steps Down | People on the Move

[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Nylon editor-in-chief Gabrielle Korn is stepping down from her role following last month’s sale of the magazine to Bustle Digital Group.  In her August editor's letter, Korn said, “I’ve weighed my options... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-01 19:59:47 UTC ]
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Wright joins Bonnier from PRH as King heads to Sweden

Bonnier Books UK has appointed Nick Wright from PRH as its new chief information officer following the departure of Justin King. Continue reading at The Bookseller

[ The Bookseller | 2019-07-31 23:50:44 UTC ]
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