‘Promise, Energy, Surprises’: A White Paper on ‘The Markets’ 2016

Download our free white paper on international publishing regions featured at Frankfurt Book Fair on October 18 in The Markets: Global Publishing Summit. The post ‘Promise, Energy, Surprises’: A White Paper on ‘The Markets’ 2016 appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
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Other Publishing stories related to: '‘Promise, Energy, Surprises’: A White Paper on ‘The Markets’ 2016'

Canongate scoops new nature writing The Oak Papers

Canongate is publishing a meditation on the natural world based on one man’s relationship with a tree, The Oak Papers by James Canton. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 08:58:23 UTC ]
More news stories like this | News stories tagged with: #canongate scoops #nature writing

Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #joaquin phoenix #major cities #online chatter #committing acts #ahuntington beach #warner bros #instagram posts #times square #sunset strip #comic book

TikTok users are surprised to find themselves in ads for the app

Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 09:00:00 UTC ]
More news stories like this | News stories tagged with: #e-mail statement #bad form #full-time job #twin brother #digital media

ANA’s annual meeting begins with major focus on multicultural marketing

For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 15:40:12 UTC ]
More news stories like this | News stories tagged with: #program aimed #roughly half #study published #recent study #overwhelming majority #digital media

Russia’s Book Business Statistics Chief: Some Market Contraction

Industry output in Russia continues to slide, according to figures cited by the market's book chamber, even as book prices rise. The post Russia’s Book Business Statistics Chief: Some Market Contraction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-02 03:20:55 UTC ]
More news stories like this | News stories tagged with: #post russia #book prices #book business

ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
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Vicky Photiou joins Michael Joseph as marketing director

Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 12:36:32 UTC ]
More news stories like this | News stories tagged with: #marketing director #penguin random house

A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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Williams leaves Bounce to set up marketing firm

Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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Brackstone to launch White Rabbit imprint with Cox, Nightingale and Frantz

Lee Brackstone’s new imprint for Orion, White Rabbit, will launch in April 2020 with twelve titles scheduled for its inaugural year, including memoirs from music industry legends Carl Cox, Richard Russell, Annie Nightingale and Chris Frantz. Continue reading at The Bookseller

[ The Bookseller | 2019-09-23 04:12:12 UTC ]
More news stories like this | News stories tagged with: #lee brackstone #white rabbit #inaugural year

In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
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How economists turned all of society into a market

From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 01:24:30 UTC ]
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Paula White wins Templar Illustration Prize

The 2019 Templar Illustration Prize has been awarded to Paula White for her story Bread, Buns and Biscuits. Continue reading at The Bookseller

[ The Bookseller | 2019-09-19 09:52:03 UTC ]
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Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with: #growing exponentially #digital media

Audials One 2020 stream recording suite promises 'ground-breaking recording quality and speed'

Audials AG has released Audials One 2020, a major new version of its comprehensive stream capture suite. The suite brings together all the tools available separately in three other products: Audials Music 2020 (music and audiobook recording), Audials Movie 2020 (video streams) and Audials Radio... Continue reading at Betanews

[ Betanews | 2019-09-16 13:08:51 UTC ]
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SIBA 2019: Spartanburg Hosts High Energy Show

The Southern Independent Booksellers Alliance Discovery Show in Spartanburg, S.C. this past weekend was one of the best attended in years and offered an enthusiastic kick-off to the fall regional season, and a rousing send-off for outgoing executive director Wanda Jewell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-16 04:00:00 UTC ]
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The (Surprisingly) Small World of Bookselling (shelftalker)

A bookseller says goodbye to a colleague and reflects on the ways industry relationships come back around. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 11:00:53 UTC ]
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Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Taking Middle Grade to Market

With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #publishers share