‘Promise, Energy, Surprises’: A White Paper on ‘The Markets’ 2016

Download our free white paper on international publishing regions featured at Frankfurt Book Fair on October 18 in The Markets: Global Publishing Summit. The post ‘Promise, Energy, Surprises’: A White Paper on ‘The Markets’ 2016 appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
News tagged with: #white paper

Other Publishing stories related to: '‘Promise, Energy, Surprises’: A White Paper on ‘The Markets’ 2016'


Under Armour converts energy to light at new pop-up lab

Under Armour’s new UA Rush fabric claims to recycle the body’s energy during performance—and the sportswear brand is putting a lot of its own marketing energy behind the product. Baltimore-based Under Armour will host an interactive pop-up performance lab for consumers in New York City... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium pricing


BookExpo 2019: Karin Slaughter Is Killing the Crime Market

With her singular surname, it’s no surprise that bestselling crime writer Karin Slaughter ('The Last Widow', Morrow, Aug.) was destined to write about crime. Slaughter laughs and says, “It was either that or become a serial killer.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #karin slaughter #serial killer


Conde Nast launches new ad program for performance marketers

The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-23 04:01:28 UTC ]
More news stories like this | News stories tagged with: #ad units


Congress members, Luke Mill owner scheduling meeting to discuss Western Maryland paper factory's closure

Federal lawmakers from Maryland and West Virginia have demanded a meeting with the owner of the Luke Mill, a Western Maryland paper factory shutting down this month. A Verso Corp. spokeswoman said CEO Les Lederer “expects to have a conversation” with the members of Congress and officials are... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-21 23:00:00 UTC ]
More news stories like this | News stories tagged with: #west virginia


A primer for using music in marketing

Indoor cycling company Peloton pedaled into some legal trouble in March—to the tune of $150 million—when the brand was sued for trademark infringement by a group of music publishers representing the likes of Lady Gaga and Bruno Mars. For Peloton, which has made a name for itself by selling a... Continue reading at Advertising Age

[ Advertising Age | 2019-05-15 00:00:00 UTC ]
More news stories like this |


The new Normal: Rooney grabs first Mass Market number one as Pinch of Nom rolls on

A day after winning two British Book Awards for Novel of the Year and the overall Book of the Year, Sally Rooney has claimed her first Mass Market Fiction number one.  Continue reading at The Bookseller

[ The Bookseller | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sally rooney


BookExpo's Librarians' Lounge 2019: Sweet Summer Reads, Courtesy of Penguin Random House Adult Library Marketing

On Thursday, May 30, from 3:30 to 4:30 p.m., join Penguin Random House in the Librarians' Lounge (Booth 557) for a meet and greet with some of the publishers' hottest authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
More news stories like this |


Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #boosting sales #publishing partners


Go West: Publisher services operation looks to UK market to fuel growth

After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic.   Continue reading at The Bookseller

[ The Bookseller | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #fuel growth #history press


Forget what you think you know about content marketing: B-to-B CMO Spotlight

There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age

[ Advertising Age | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email marketing #trojan horse #dive deeper #sales reps #important part


Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year

Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year appeared


131-year-old Luke paper mill in Western Maryland to close, Verso Co. announces, eliminating 675 jobs

The Luke paper mill, an economic engine in Western Maryland for 131 years, will close by June 30, owner Verso Co. announced Tuesday. The shutdown means 675 people spread across Maryland, Pennsylvania and West Virginia will lose their jobs, the company said. The company said it had explored... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-30 22:00:00 UTC ]
More news stories like this | News stories tagged with: #announced tuesday #west virginia


New York's BISG explores 'new normal' of printing and paper problems

Kobo c.e.o. Michael Tamblyn gave the closing keynote at the Book Industry Study Group's annual meeting in New York last week, describing how publishers lose money by leaving it on the digital table. Continue reading at The Bookseller

[ The Bookseller | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual meeting


BISG Annual Meeting Examines Paper and Printing Challenges

The BISG annual meeting, held April 26 at the Harvard Club in New York City, opened with a panel focused on the challenge of meeting demands for paper and printing after a year of dramatic declines in paper capacity in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harvard club #panel focused


White Supremacists Take Over D.C. Bookstore Reading

White supremacists briefly took over a reading by author Jonathan Metzl at the flagship location for Politics and Prose Bookstore in Washington, D.C., on Saturday, shouting “this land is our land” and marching through the store yelling the name of a group that helped to organize the 2017... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #white supremacists #prose bookstore


Onwuemezi wins White Review Short Story Prize

Vanessa Onwuemezi has won this year’s £2,500 White Review Short Story Prize for her tale "At the Heart of Things". Continue reading at The Bookseller

[ The Bookseller | 2019-04-27 00:00:00 UTC ]
More news stories like this |


'This generation is different'; Frances-White says women will take trade's top jobs

Almost 200 people attended the first official Conduit event, as host Deborah Frances-White spoke of how soon the industry’s top jobs will “routinely” be taken by women as this generation smashes the glass ceiling. Continue reading at The Bookseller

[ The Bookseller | 2019-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top jobs #glass ceiling


Sharjah Is Announced London Book Fair’s Market Focus 2020

In an announcement made at Sharjah Publishing City this morning (April 25), Sharjah has been named the 2020 London Book Fair Market Focus. The post Sharjah Is Announced London Book Fair’s Market Focus 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post sharjah


Sharjah to be LBF 2020 market focus

Sharjah in the United Arab Emirates (UAE) will be the market focus for The London Book Fair 2020 (LBF), organisers have revealed.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market focus


The Mueller report isn’t just a legal document. It’s also the best book on the Trump White House so far.

Review of “Report on the Investigation Into Russian Interference in the 2016 Presidential Election” by Special Counsel Robert S. Mueller III Continue reading at The Washington Post

[ The Washington Post | 2019-04-19 20:30:51 UTC ]
More news stories like this | News stories tagged with: #russian interference #mueller iii