PRH unveils new branding

Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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Check Out the Top 10 Brands on Tumblr

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking... Continue reading at AdWeek

[ AdWeek | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global brands #data points

On YouTube, Brand Fans Are Just Like Comic Geeks and Shippers

There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a... Continue reading at AdWeek

[ AdWeek | 2013-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hermione granger #fully formed

Apple unveils iPad Air tablet

Apple has released “the lightest full size tablet” onto the market in time for... Continue reading at The Bookseller

[ The Bookseller | 2013-10-23 00:00:00 UTC ]
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Red House Children's Book Award shortlist unveiled

Ten books have been shortlisted for the Red House Children's Book Award, the only national... Continue reading at The Bookseller

[ The Bookseller | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ten books #book award

NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #content marketing #core business #media partners #fast company #entry point

How Trome’s Ladder Brand Strategy Made it the World’s Largest Spanish-Language Newspaper

In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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T-Mobile reportedly set to unveil global data plans with service in 100+ countries

Could this be the global data plan of our dreams? A fan site for Shakira, the artist set to perform at T-Mobile's UnCarrier event tonight, published a teaser on its Facebook page today. The image above suggests that the carrier will announce data plans that include global roaming in more than... Continue reading at Engadget

[ Engadget | 2013-10-10 00:00:00 UTC ]
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Frankfurt Book Fair 2013: Redmayne Talks New Storytelling Models and Competing With PRH

The CEO of HarperCollins U.K. talked about taking his new job and how he plans on taking HC into the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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New branding for Faber

Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller

[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding goals #working alongside #customer feedback

Changes Coming Slowly to PRH

Ever since the Penguin–Random House merger was announced, Markus Dohle, CEO of the new company, has promised that the integration of the two publishers would be handled carefully and deliberately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming slowly #markus dohle

Alcatel unveils 6-inch One Touch Hero smartphone with E Ink and LED cover options

Alcatel's pen-toting One Touch Scribe HD now has a larger counterpart: meet the One Touch Hero. The new Android 4.2 smartphone upgrades to a 6-inch 1080p LCD, and gets a raft of optional cover accessories that augment the giant display. An E Ink cover lets owners read books without using the... Continue reading at Engadget

[ Engadget | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #expandable storage

Amazon unveils MatchBook; service isn't money saver for ebook buyers

Now when you buy a print book from Amazon, you might be able to get a cheap ebook version of the same title. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #service isn #ebook buyers #print book

Gap And Other Brands Are Already Using Facebook Gifs

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek

[ AdWeek | 2013-08-29 00:00:00 UTC ]
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LinkedIn Partners With Startup to Curate Content for Brands

More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek

[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter page #big step

Morrison and Peacock appointed at PRH

Neil Morrison has been appointed as group HR director and Helena Peacock as group legal director... Continue reading at The Bookseller

[ The Bookseller | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neil morrison #helena peacock

Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing #increasing number

Brands for Babies

The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #licensing deals

Perform hires Martyn Jones as its global brand sponsorship director

Perform has hired Martyn Jones, the former publishing director for Stuff and FourFourTwo, as its global brand sponsorship director as part of the company's expansion. Continue reading at Media Week

[ Media Week | 2013-07-05 00:00:00 UTC ]
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