PRH unveils new branding

Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
News tagged with: #prh unveils

Other Publishing stories related to: 'PRH unveils new branding'

General Mills Ramps Up Social for 37 Brands

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn. The General Mills development... Continue reading at AdWeek

[ AdWeek | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community managers #paid ads #emerging platforms #weight watchers #community management #ad buying

Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
More news stories like this |

Foyles unveils Charing Cross Road artwork

Illustrator Rebecca Hendin has created a giant artwork entitled ‘All Paths Lead to Foyles... Continue reading at The Bookseller

[ The Bookseller | 2013-05-01 00:00:00 UTC ]
More news stories like this |

Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget

[ Engadget | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continue publishing #print formats #full statement #image credit

TOC: Interactivity and branding hot topics at Bologna

The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
More news stories like this |

New book prize unveils sponsor

The Folio Society is unveiled as the sponsor of new £40,000 literary award which will hand out its first accolade in 2014. Continue reading at BBC News

[ BBC News | 2013-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #folio society

Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns

Waterstones unveils new "leaner" structure

Waterstones has unveiled a new structure as m.d. James Daunt told staff the chain must “... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones unveils

Penguin Children's reveals brand plans for 2013

Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin children

PPC unveils 2012 awards shortlists

The Publisher's Publicity Circle has announced the shortlist for its annual awards, with... Continue reading at The Bookseller

[ The Bookseller | 2013-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity circle #annual awards

Big children's brands push up 2012 sales

The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big children #brands push

Newsweek unveils last print cover

Newsweek, the 80-year-old US current affairs magazine, features a Twitter-style hashtag on the cover of its last ever print edition. Continue reading at BBC World

[ BBC World | 2012-12-24 00:00:00 UTC ]
More news stories like this |

How Any Brand Can Become a Publisher

If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek

[ AdWeek | 2012-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #luxury hotel #human touch #financial services

Sainsbury's grows own brand book sales by 33%

Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #half-year results

Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions #research conducted

Apple Unveils 4th Generation iPad and iPad Mini

Apple unveiled today the 7" iPad Mini and a new, 4th generation iPad. The Mini will start at $329 and is aimed at book readers. iBooks has also been updated. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad mini #book readers

Apple unveils new version of iBooks with continuous scrolling, iBooks Author also updated

Apple CEO Tim Cook took to a San Jose theater stage today to unveil a new version of the company's literature-based digital storefront, iBooks. Cook says it integrates better with iCloud, allows for quote sharing on Facebook and Twitter, and has support for "over 40 languages." Beyond the app... Continue reading at Engadget

[ Engadget | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks author #apple unveils

Books as Brands

Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #incremental revenue