Political advertising online to be reformed, says UK data regulator

Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the Information Commissioner’s Office, said that her organisation’s forthcoming report into the use of personal data for political purposes “will change the behaviour and compliance of all of the actors in the political campaigning space”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2018-06-05 00:00:00 UTC ]
News tagged with: #facebook told #elizabeth denham #personal data #political purposes

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Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app publishers #weather channel #big player #consumer data

Amazon Demands New Terms from UK Publishers

The Bookseller reports that Amazon is making new demands on UK publishers, including the right to deliver POD titles to customers should a book be out of stock. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #bookseller reports

Auto publishers show how valuable data can be

Publishers like MotorTrend and Hearst's Jumpstart Automotive Group are using their reader data to offer up valuable insights to their ad partners. The post Auto publishers show how valuable data can be appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reader data #ad partners

Amazon pressing for new terms in UK

UK publishers have raised concerns about Amazon’s new contractual arrangements, with the... Continue reading at The Bookseller

[ The Bookseller | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #raised concerns

Google's Acquisition Shows It's Hungry for More Digital Video Advertising

Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek

[ AdWeek | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #apple tv #media companies

Mail Online chief in clash with Australian reporter over copyright

Media journalist from Rupert Murdoch paper tried to confront Martin Clarke over alleged lifting of articles from other sitesThe spat between News Corp and Mail Online over copyright in Australia has spilled over to the Cannes Lions advertising festival, with a late night altercation between... Continue reading at The Guardian

[ The Guardian | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mail online

First Melville House UK titles set for autumn

Melville House UK will launch its first titles this autumn, starting with a novel by Goldsmiths... Continue reading at The Bookseller

[ The Bookseller | 2014-06-19 00:00:00 UTC ]
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Hachette UK merges sales teams

Hachette UK is to create a new sales structure, merging the teams of Little, Brown and Orion, and... Continue reading at The Bookseller

[ The Bookseller | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #sales structure

Netflix Looking To Pursue More Native Advertising

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online brand #vice president #branded content

News Corp and Mail Online plagiarism spat goes to Cannes Lions festival | Media Monkey

The ongoing Antipodeon spat between News Corp and Mail Online over the latters alleged plagiarism appears to have spilled over onto waterfront at this weeks Cannes Lions advertising festival. The Daily Mail websites publisher, Martin Clarke, never known for half measures, is schmoozing... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
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A L Kennedy: 'access to books diminishing in UK'

Author A L Kennedy has warned that Britain has suffered from "a generation of dedicated book... Continue reading at The Bookseller

[ The Bookseller | 2014-06-16 00:00:00 UTC ]
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Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek

[ AdWeek | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing partners

New UK Competition to Find the “Next Big Thing” in Kids Books

A new competition to find the “next big thing” in children’s literature is being launched by the UK’s National Literary Trust and Bloomsbury Children’s Books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk competition #kids books #bloomsbury children #big thing

UK Book Trade Marvels at the New Foyles

Waterstones MD James Daunt summed it up when he said in reaction to visiting the new Foyles: 'This is a serious, serious investment in physical bookselling.' Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-13 00:00:00 UTC ]
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The Internot: Billions of people choose not to go online

Google, Facebook and other tech giants are investing in ways to bring Internet access to those far flung parts of the world which are still offline. Creative methods include using balloons, satellites, drones and lasers. Despite this concerted effort, an estimated 4 billion people still don't... Continue reading at Betanews

[ Betanews | 2014-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech giants #concerted effort

Major UK campaign for Hillary Clinton memoir

A prominent media and advertising campaign will back Simon & Schuster's global... Continue reading at The Bookseller

[ The Bookseller | 2014-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising campaign

Middle Eastern online bookseller plans to create a banned books section

Ala Alsallal, founder of the website Jamalon, says there will be an entire section on the website devoted to selling banned books. Alsallal hopes to make banning books so pointless that governments stop doing so. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-07 00:00:00 UTC ]
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Ebooks on course to outsell printed editions in UK by 2018

Consumer ebook market set to almost triple over next four years while PwC predicts sales of printed editions will fallThe ebook will overtake the paperback and hardback as Britons' preferred format for reading their favourite novels by 2018, according to a report. The UK consumer ebook market... Continue reading at The Guardian

[ The Guardian | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading habits #printed editions #educational books #country expected

Byliner, an Online Publisher of Long-Form Writing, Seeks Partners

Byliner, a company that publishes long, literary journalism and fiction online and as ebooks, told its contributors Tuesday that it has been struggling and is seeking partners to ensure its future. The company started in 2011 with some fanfare. It ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company started #online publisher #long-form writing #literary journalism