Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-05-22 04:01:36 UTC ]
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Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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The UK-born father of two and CEO of Hachette Australia was washed on to a dangerous rocky area at the Sydney beachA surfer who died after hitting his head at a popular Sydney beach has been named as publishing company boss Matthew Richell.Paramedics were called to Tamarama beach about 2pm... Continue reading at The Guardian
[ The Guardian | 2014-07-03 00:00:00 UTC ]
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Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
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Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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William Heinemann has acquired a non-fiction title about “desk killers” by Dan... Continue reading at The Bookseller
[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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Yellow Jersey Press has signed a book about the new Manchester United manager Louis van Gaal by... Continue reading at The Bookseller
[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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The European and International Booksellers Federation has supported the German Publishers... Continue reading at The Bookseller
[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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PORTLAND, Ore. – Detroit will serve as the host city for the 75th Anniversary celebration of the National Newspaper Publishers Association (NNPA)–an African-American organization which focuses on supporting and advocating for publ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-02 00:00:00 UTC ]
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Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Vanessa Fox O’Loughlin, the chair of Irish PEN, outlines how Ireland continues to punch above its weight in the literary world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-01 00:00:00 UTC ]
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#small presses
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In appeal filings last week, lawyers for Simon & Schuster and Macmillan contend that Judge Denise Cote's injunction against Apple has made a timely return to a “no-discount” agency model for ebooks all but impossible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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And whoever comes out on top, you can bet the poor old writer won't be any better offA few weeks ago, we published a book called Denglisch for Better Knowers, a (hopefully) humorous book about how the English language could be improved by taking new words and concepts from German. Like "ear... Continue reading at The Guardian
[ The Guardian | 2014-06-30 00:00:00 UTC ]
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The 2014 Self-Publishing Book Expo, first held in 2009, will take place at the Roosevelt Hotel in New York City on November 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
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Brick-and-mortar book stores have clearly been on the decline for a while -- just look at Barnes & Noble's rocky finances. However, there's now some tangible evidence that the pendulum has swung in favor of internet-based sales. BookStats estimates... Continue reading at Engadget
[ Engadget | 2014-06-30 00:00:00 UTC ]
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Gallimard has been home to many of the most prestigious writers in French literature throughout the 20th century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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The Bonnier Group is a family-owned international media group based in Sweden with 160 companies in 16 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Pearson is the world’s leading educational company, with 40,000 employees in 80 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-27 00:00:00 UTC ]
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Simon & Schuster is owned by CBS Corporation and its imprints include Pocket Books, Scribner, and Atria. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Cengage is a U.S.-based educational publisher with products adapted and distributed in over 110 countries by Cengage International. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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