What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Jhalak Prize co-founder Sunny Singh has called out the industry’s “moral failure” to reflect diversity at every stage of publishing. Continue reading at The Bookseller
[ The Bookseller | 2020-06-28 12:52:03 UTC ]
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Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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In foreword to report into diversity in publishing, Booker prize-winning author rails against ‘ridiculous’ beliefsBernardine Evaristo, the first black woman to win the Booker prize, has hit out at “ridiculous” and “misguided” beliefs in the publishing industry, where “black and Asian people are... Continue reading at The Guardian
[ The Guardian | 2020-06-23 11:06:09 UTC ]
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Being a book publisher comes with a set of tough moral responsibilities. You provide livelihoods for authors and booksellers, your hiring decisions can greatly influence how UK culture is shaped, and you’re also a company with a duty of care towards your staff. Sometimes these duties come into... Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 03:23:48 UTC ]
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Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek
[ AdWeek | 2020-06-22 00:00:40 UTC ]
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Black & White Publishing has acquired world rights for Scottish sports commentator Andrew Cotter's story of his adventures with his dogs Olive and Mabel, who have become lockdown hits online. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 15:40:35 UTC ]
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The social media campaign could force publishers to focus on black writers by encouraging readers to buy their booksCould the New York Times’ Best Seller book list ever be filled entirely by black authors?As industries undergo reckonings around race, in the wake of international demonstrations... Continue reading at The Guardian
[ The Guardian | 2020-06-17 10:00:17 UTC ]
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Publishing staffers have spoken out on low pay and poor transparency on salaries in the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-06-17 02:56:57 UTC ]
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The new program is aimed at promoting new books to independent booksellers in the absence of the numerous trade shows that have been postponed because of the coronavirus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-16 04:00:00 UTC ]
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In the aftermath of last year's failed merger of two major publication printers, Quad/Graphics and LSC Communications—a deal that was abandoned after it was challenged by the Department of Justice on anti-trust grounds—both companies were vocal in their opinion that the DOJ's stance was based... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-11 18:41:59 UTC ]
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Apple is discontinuing two products you’ve probably forgotten about: iBooks Author and iTunes U. As of July 1st, iBooks Author will not be available to new users, and Apple plans to discontinue iTunes U at the end of 2021.Existing iBooks Author users... Continue reading at Engadget
[ Engadget | 2020-06-10 19:05:29 UTC ]
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I have to start by admitting that when I began writing this letter last week, I was boiling mad and ready to take everyone on. Now, in its tenth or twentieth draft (I don’t know which) I’m still boiling mad, but most of your gaslighting social media posts that sent me over the edge have gone, so... Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 12:34:21 UTC ]
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Publishers are currently exploring what a return to work will look like, with HarperCollins this week allowing staff to come into the office "for essential reasons" and Hachette and Simon & Schuster confirming a provisional return come September. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 22:45:56 UTC ]
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In response to Monday's Day of Solidarity, which saw more than 1,100 publishing workers demanding that the industry take action to diversity its workforce and to publish more black authors, three of the Big Five publishers issued statements pledging to do just that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-09 04:00:00 UTC ]
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Simon Sinek stresses the importance of every business finding its “WHY”. But it’s not often that an entire industry can develop a whole new “why” - an articulation of the social good generated by its products. That’s the position I believe the book industry is in. We’re at a pivotal moment, and... Continue reading at The Bookseller
[ The Bookseller | 2020-06-08 13:07:01 UTC ]
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As the sounds of helicopters and the chants of protesters rang in the distance, I couldn’t help but think about how I can make an impact. I was shocked—and frankly saddened—to see very little acknowledgement of the Black Lives Matter movement in the event industry, and even fewer actionable... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-04 20:29:21 UTC ]
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Asking consumers to remember what booksellers mean to them, Spain's publishing industry associations roll out a campaign to reopen book retailers. The post Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-04 13:07:04 UTC ]
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News Corp columnist accuses Australian Press Council of sabotaging debate and doubles down by repeating slurs about Thunberg’s autism Andrew Bolt’s mocking column about Greta Thunberg, which referred to the young climate campaigner as “deeply disturbed” and “freakishly influential”, breached... Continue reading at The Guardian
[ The Guardian | 2020-06-04 03:24:39 UTC ]
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It’s early 2012 and a young boy is walking home when he is fatally shot in the back by a neighbourhood watch officer. The officer claims the boy – only seventeen at the time – was reaching for a gun. All the boy had on him was a packet of Skittles and a can of Arizona iced tea. Now it’s the... Continue reading at The Bookseller
[ The Bookseller | 2020-06-02 22:33:58 UTC ]
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My approach to memoir writing demands a different schedule. It may be more organized. I take notes, I write in condensed bursts. I do that with poetry also, but the process is more alchemic. It’s uncontainable. It’s fluid, I can drift in another realm. The post I Didn’t Have a Plan: The Millions... Continue reading at The Millions
[ The Millions | 2020-05-29 10:00:01 UTC ]
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