What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
News tagged with:
#recent acquisition
#parting ways
#paid media
#parted ways
#important skill
#decades ago
In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-12-23 17:08:10 UTC ]
More news stories like this | News stories tagged with:
#$12 million
#business leaders
This year, we asked our readers to tell us who they think are some of the industry’s most valuable players. Here’s what some of them wrote. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#pw notables
The head of Essex's libraries has branded the county's current library IT system "clunky and out of date", as she hails the opportunity to invest in the service. Continue reading at The Bookseller
[ The Bookseller | 2019-12-23 00:45:10 UTC ]
More news stories like this | News stories tagged with:
#essex libraries
#libraries
While 2019 winds down, many of us are reflecting on the year that was. We talk about our favorite movies, TV shows, records, etc. But here at Folio:, one of our favorite things to look back at are the year's best magazine covers. As an annual tradition, we reach out to some of the top designers... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-19 19:17:56 UTC ]
More news stories like this | News stories tagged with:
#facebook founder
#single-copy sales
#bloomberg businessweek
In his new role as chair of the Book Industry Study Group, industry vet Andrew Savikas discusses the challenges and opportunities facing publishers in an age of rapidly evolving technology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book industry
In an open letter sent today (Tuesday 17th December) to research funder consortium cOAlition S, Springer Nature has urged the coalition to make amendments to its proposed framework on transformative journals, currently out for consultation. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 23:07:57 UTC ]
More news stories like this | News stories tagged with:
#open letter
#transformative journals
#springer nature
L.A. Times Book Club reads "Barking to the Choir" by Gregory Boyle. Here's 5 things to know. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-13 18:54:51 UTC ]
More news stories like this | News stories tagged with:
#gregory boyle
#times book
“I’m fascinated by stories of how the various plant specimens we take for granted today were originally discovered,” says the actor, whose latest book is “Home Work: A Memoir of My Hollywood Years.” Continue reading at The New York Times
[ The New York Times | 2019-12-05 10:00:03 UTC ]
More news stories like this | News stories tagged with:
#granted today
#memoir
Prolific children's author Andrew Clements, best known for his popular middle grade novel 'Frindle,' died on November 28 in West Baldwin, Me., following an illness; he was 70. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-03 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#prolific children
#children's author
Registration opens for London Book Fair's Writers' Summit programming for authors on March 10, opening day of the 2020 fair. Author HQ program is included. The post Industry Notes: London Announces Writers’ Summit; Reed Completes India Event Buys appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-02 06:30:47 UTC ]
More news stories like this | News stories tagged with:
#registration opens
#opening day
So-called "transformative" deals, also known as "read and publish" deals, are seen by many as an effective way to achieve a widespread transition to Open Access, a report for the Publishers Association has said. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 02:00:43 UTC ]
More news stories like this | News stories tagged with:
#open access
#publishers association
The years from 2021 to 2022 will be tough for academic publishers as they struggle to adapt to the requirements of Plan S, a FutureBook panel on Open Access heard yesterday Continue reading at The Bookseller
[ The Bookseller | 2019-11-26 00:03:26 UTC ]
More news stories like this | News stories tagged with:
#academic publishers
#futurebook panel
Hachette in London is creating a Basic Books imprint for the UK in cooperation with the New York Hachette house of that name. The post Industry Notes: John Murray Press Launches US Basic Books Imprint in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-20 04:30:58 UTC ]
More news stories like this | News stories tagged with:
#uk appeared
#hachette
#books imprint
Bodley Head will publish MSNBC news anchor Rachel Maddow’s take on "the unimaginably lucrative and equally corrupting oil and gas industry". Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 02:47:32 UTC ]
More news stories like this | News stories tagged with:
#bodley head
Conde Nast has greenlit a half-dozen series for IGTV designed to anchor ad programs that will sew many different Facebook ad products together at once. The post How Conde Nast plans to make money from Instagram TV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-11-18 05:01:31 UTC ]
More news stories like this | News stories tagged with:
#make money
#conde nast
More small strides were made in 2018 toward addressing issues of pay disparity and diversification of the workforce. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#addressing issues
#publishing industry
Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 23:07:47 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 15:26:55 UTC ]
More news stories like this | News stories tagged with:
#nielsen
As the writing challenge turns 20, it’s time for the publishing industry to challenge itself. Continue reading at HuffPost
[ HuffPost | 2019-11-01 09:45:13 UTC ]
More news stories like this | News stories tagged with:
#book industry
#diversity problem
#publishing industry
The trade turned out in force last night to bid a fond farewell to Booksellers Association executive chair Tim Godfray as he departed the organisation after 47 years – over 30 of them as the BA’s chief executive. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 18:17:36 UTC ]
More news stories like this | News stories tagged with:
#tim godfray
#booksellers association