What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Adam Kay, Julie Andrews, Jojo Moyes and Michael Morpugo are among the high-profile authors on the line-up for Fane Productions’ autumn programme, featuring tours and live shows across the country. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 13:24:17 UTC ]
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The publisher of Flatiron Books now leads Macmillan's Henry Holt. And New York's Scandinavia House hosts a reception for Frankfurt Guest of Honor Norway. The post Industry Notes: Amy Einhorn Named Macmillan Henry Holt’s President and Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-16 19:38:39 UTC ]
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In his poignant and strikingly insightful novel of 1956, The Lonely Londoners, Samuel Selvon shapes his narrative through the eyes of Caribbean migrants (now commonly referred to as the Windrush generation) upon their arrival to London post-World War II. His Trinidadian characters, having been... Continue reading at Electric Literature
[ Electric Literature | 2019-09-12 11:00:55 UTC ]
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Two Roads will head up Sir Billy Connolly’s first ever book publicity campaign for Tall Tales and Wee Stories. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 13:05:19 UTC ]
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In its annual update, the show will feature new hours and introduce a ticket exchange and a different venue for Anime Fest @ NYCC. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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Charlotte, N.C.-based private equity firm Falfurrias Capital Partners has acquired a majority stake in Industry Dive, the seven-year-old B2B media company whose online verticals span 19 different sectors including banking, construction, retail and supply chain. Contacted via email, Industry... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-05 16:26:03 UTC ]
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The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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Amid extensive renovations, refurbishment, and rebuilding, 'Future Frankfurt' maps out the ground plan for next year's trade show. The post Frankfurter Buchmesse Outlines Renovation Plans for 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-03 11:12:16 UTC ]
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Library campaigners in Essex are gearing up for a county wide day of action next month, as more than 1,600 people sign a petition against plans for volunteers to run some facilities. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 05:47:04 UTC ]
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Treating the U.S. tariffs as another business challenge—along with rising production costs, slimmer profit margins, and more stringent regulations—is the pragmatic way forward for Hong Kong and China print manufacturers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
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Book tours are a wonderful way to connect with readers. Indie author John Peragine shares his experience planning his latest book tour for his book Iowa Wine. The post Four Tips for Indie Authors on Planning a Successful Book Tour by John Peragine appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-21 14:00:23 UTC ]
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Toronto-based Wattpad announces another international content development deal for Asian markets, and Sweden's Bonnier has a film option for 'Spotify Untold.' The post Industry Notes: Wattpad and Viu in Partnership; Yellow Bird Options ‘Spotify Untold’ appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-21 05:30:06 UTC ]
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“Fleabag” actor Andrew Scott has joined the cast for the BBC adaptation of Philip Pullman’s His Dark Materials trilogy. Continue reading at The Bookseller
[ The Bookseller | 2019-08-21 01:32:35 UTC ]
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David Cameron will give a series of television and radio interviews to mark the publication of his autobiography, For the Record (William Collins), including John Humphrys' final "big" interview for the "Today" show next month. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 19:08:40 UTC ]
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Essex library campaigners are warning community groups could face an “unsustainable burden” of nearly £50,000 a year if they choose to run a local library service - and are calling on more to withdraw their offers to run local libraries. Continue reading at The Bookseller
[ The Bookseller | 2019-08-19 21:57:18 UTC ]
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The BBC has revealed plans for a special 2D animated adaptation of Sir Michael Morpurgo’s children’s book Mimi and the Mountain Dragon. Continue reading at The Bookseller
[ The Bookseller | 2019-08-18 15:46:37 UTC ]
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Benedicte Page reflects on the changing landscape for high-discount retailing, amid The Book People's recent restructure. Continue reading at The Bookseller
[ The Bookseller | 2019-08-16 02:48:07 UTC ]
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Lottery funds in the UK have generated more than £1.85 million for Book Aid International, and F+W Media's assets in arts and crafts go to Peak Media. The post Industry Notes: UK Postcode Lottery Helps Book Aid; F+W Fine Arts Sold to Peak Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-15 05:30:02 UTC ]
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Steven Greenhouse recounts unions’ failures and breakthroughs, and the new challenges they face. Continue reading at The Washington Post
[ The Washington Post | 2019-08-09 15:15:08 UTC ]
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An Atlantic crossing for Joseph O'Connor's 'Shadowplay' from Europa Editions, and a boomerang career move for publishing director Clare Hey in London. The post Industry Notes: Europa Buys ‘Shadowplay’ US rights; S&S UK Hires Back Clare Hey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-09 01:30:08 UTC ]
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