What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Simon & Schuster has canceled its planned June publication of 'The Tyranny of Big Tech' by Sen. Josh Hawley, one of the main drivers in the Republican effort to challenge the Electoral College results that led to the attack on the Capitol on Wednesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
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A second-half rally helped to limit the decline of the Publishers Weekly Stock Index to 4% in 2020, as four of the seven companies on the PWSI managed to post an increase in their stock prices compared to the beginning of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-05 05:00:00 UTC ]
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Finding solace and humor in gems from by P.G. Wodehouse, Daisy Ashford, Barry Pain and more. Continue reading at The Washington Post
[ The Washington Post | 2020-12-16 14:00:00 UTC ]
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Corporate streamlining and the associated reduction in staffing has been completed, Frankfurt Book Fair reports, and plans are coming together for 2021. The post Frankfurter Buchmesse Restructuring Concludes, 2021 Planning Begins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-16 11:48:26 UTC ]
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News Corp columnist felt ‘threatened’ by Melburnians accepting lockdown. Plus: Rudd on ‘Murdoch playbook’After months of a “claustrophobic” lockdown under a “crazy government”, News Corp star columnist and broadcaster Andrew Bolt has sold his $2.8m four-bedroom federation home in Melbourne and... Continue reading at The Guardian
[ The Guardian | 2020-12-04 02:34:48 UTC ]
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The International Green Book Supply Chain Alliance has this week launched a global industry survey, to gather data about the publishing industry's environmental intiatives. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 20:48:23 UTC ]
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Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4. Continue reading at Media Week
[ Media Week | 2020-12-03 09:34:13 UTC ]
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With Tuesday's news that ReedPop was pulling the plug on the current version of BookExpo and BookCon, most people contacted by 'PW' expressed little interest in returning to the same kind of show—but nearly all hoped some type of annual event could be created. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-02 05:00:00 UTC ]
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Bloomsbury has launched its marketing and publicity campaign for Zakiya Dalila Harris' publishing-set novel, The Other Black Girl, with a proof going exclusively to industry professionals. Continue reading at The Bookseller
[ The Bookseller | 2020-12-01 04:30:21 UTC ]
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Andrew Hunter Murray was out walking when an image occurred to him: a still Earth, half in light, half in darkness, no longer rotating. Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 04:30:33 UTC ]
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Penguin Random House Canada’s plans to publish a new work by the ‘professor against political correctness’ has reportedly prompted numerous complaintsThe announcement of a new book from Canadian psychologist Jordan Peterson, the self-styled “professor against political correctness”, has prompted... Continue reading at The Guardian
[ The Guardian | 2020-11-25 14:35:10 UTC ]
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The two medal winners will be announced by selection committee chair Bill Kelly at the Reference and User Services Association’s Book and Media Awards (BMAs) event, which will take place online on February 4, 2021, 3-4pm CST. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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Long-term industry-wide collaboration is "essential" for a greener future, but sustainable measures can be put in place now, delegates at The Bookseller's Futurebook conference have heard. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 04:39:13 UTC ]
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Musing on books' resilience in the pandemic, Tom Weldon talks with Philip Jones; and Penguin Random House India partners with Pippa Rann. The post Industry Notes: Tom Weldon at FutureBook; Penguin Random House UK and India appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-19 18:15:54 UTC ]
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Bonnier Books UK c.e.o. Perminder Mann has suggested, for all of the damage caused by the pandemic, the industry's long-term prospects may have improved, with the industry having "future-proofed" itself. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 16:07:00 UTC ]
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The publishing industry should trust and listen to its communications teams to see greater change and audience growth, PR professionals said at The Bookseller's FutureBook conference on Tuesday (17th November). Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 06:55:46 UTC ]
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A trio of booksellers from a variety of stores as well as a documentarian of reading trends discussed what ails the industry as well as what has to be done to make it more sustainable at a PubTech Connect session. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-18 05:00:00 UTC ]
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Let’s start our morning right with the latest book news. Today, the American Library Association announced the shortlist of the 2021 Andrew Carnegie Medals for Excellence in Fiction and Nonfiction, which honors the best fiction and nonfiction books for adult readers published in the U.S. in the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-17 15:48:43 UTC ]
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When the United States entered the Great Recession, newsroom employment started to plummet. During the first half of 2009, more than a hundred papers closed; ten thousand news workers lost their jobs. In the years that followed, even after the economy picked up, outlets continued shedding... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-16 18:55:53 UTC ]
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The industry needs to expand what it considers "normal", breaking a current way of thinking which considers black authors niche and prevents books representing society, Black Writers' Guild co-founder Nels Abbey has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 16:45:55 UTC ]
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