What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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The bold $1.9 trillion measure signed into law yesterday includes $200 million in pandemic relief funding for the Institute of Museum and Library Services, the largest single increase in the agency's history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
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Comic-Con International announced that it will once again replace WonderCon, its annual spring convention in Anaheim, and the San Diego Comic-Con in the summer, with free virtual events in 2021. In addition, CCI plans to launch a new and as yet unnamed in-person pop culture event in November 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-03 05:00:00 UTC ]
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The reopening of bookshops and potential return of live events in the summer will be a “huge landmark” for the industry, leading figures say, as they weigh up the implications of the government's roadmap out of lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 16:16:51 UTC ]
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Press watchdog says News Corp columnist breached two rules. Plus: Daily Mail pushback on media bargaining codeAndrew Bolt has received a rap over the knuckles from the Australian Press Council for attributing the spread of the coronavirus in Melbourne to multiculturalism. Two columns were found... Continue reading at The Guardian
[ The Guardian | 2021-02-26 02:43:00 UTC ]
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Bonnier Books UK has published its inaugural Diversity and Inclusion Action Plan to boost representation and discussion across its workforce, publishing lists and the wider industry. Continue reading at The Bookseller
[ The Bookseller | 2021-02-24 08:37:27 UTC ]
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Surprisingly, despite the heavy toll taken by the COVID-19 pandemic on brick and mortar bookstores (especially independent brick and mortar bookstores) nationwide, US book sales actually increased by 8 percent in 2020. What demographic is responsible for keeping the industry alive and thriving... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-23 19:04:39 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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Jonathan Karp, who took the helm at Simon & Schuster after the loss of its formidable former c.e.o. Carolyn Reidy, reveals how he intends to navigate the pandemic, a Penguin Random House takeover, and US politics Continue reading at The Bookseller
[ The Bookseller | 2021-02-11 15:06:22 UTC ]
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Over the past 20 years, industry shifts have funneled more novelists into TV rooms than ever. It's salutary in many ways — beginning with health insurance. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-02-11 15:00:05 UTC ]
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Claire Danes has been cast as the lead role in the screen adaptation of The Essex Serpent by Sarah Perry (Serpent's Tail). Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 23:44:25 UTC ]
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Five prominent figures from the literary world discuss the vexed debates surrounding cultural appropriation, authenticity and the growing trend for sensitivity readers. Continue reading at The Bookseller
[ The Bookseller | 2021-01-15 06:28:34 UTC ]
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In an open letter, more than 250 authors, agents, booksellers, and publishers urged publishers not to sign book deals with members of the Trump Administration or anyone "who incited, suborned, instigated, or otherwise supported the January 6, 2021, coup attempt." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
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Senior figures in the trade have said support for bookshops is a high priority in the coming year, while promising further steps to improve diversity across the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-01-08 04:59:16 UTC ]
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The publisher faced calls to drop the Missouri Republican’s upcoming book, “The Tyranny of Big Tech,” following criticism of his efforts to overturn the presidential election. Continue reading at The New York Times
[ The New York Times | 2021-01-07 23:20:50 UTC ]
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Senior figures from across the publishing industry have shared their predictions for the year ahead with The Bookseller, with support for high-street retailers and further implementation of diversity practices cited as essential steps. Continue reading at The Bookseller
[ The Bookseller | 2021-01-07 21:52:12 UTC ]
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Simon & Schuster has canceled its planned June publication of 'The Tyranny of Big Tech' by Sen. Josh Hawley, one of the main drivers in the Republican effort to challenge the Electoral College results that led to the attack on the Capitol on Wednesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
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A second-half rally helped to limit the decline of the Publishers Weekly Stock Index to 4% in 2020, as four of the seven companies on the PWSI managed to post an increase in their stock prices compared to the beginning of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-05 05:00:00 UTC ]
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Finding solace and humor in gems from by P.G. Wodehouse, Daisy Ashford, Barry Pain and more. Continue reading at The Washington Post
[ The Washington Post | 2020-12-16 14:00:00 UTC ]
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