What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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National Poetry Day is holding a mass 24-hour "share-a-poem" festival alongside hundreds of mini events to celebrate poetry on Thursday 1st October. Continue reading at The Bookseller
[ The Bookseller | 2020-09-15 10:46:22 UTC ]
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‘Mrs Dan’ called a ‘mean girl’ for liking positive tweets about her husband. Plus, AM and PM escape the big cities“A ban from Mrs Dan” were the words on the front page of the Australian on Thursday, pointing to a column inside that took issue with Catherine Andrews, the wife of the Victorian... Continue reading at The Guardian
[ The Guardian | 2020-09-11 02:08:51 UTC ]
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The former first daughter, a force in publishing because of her Read With Jenna book club, is the author of a new essay collection, “Everything Beautiful in Its Time.” Continue reading at The New York Times
[ The New York Times | 2020-09-06 09:00:16 UTC ]
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Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading at Media Week
[ Media Week | 2020-09-02 14:20:09 UTC ]
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The Publishers Association and Pearson are to sit in on the Creative Industries Advisory Group, to assist in steering "ongoing and upcoming trade negotiations" in the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 06:08:05 UTC ]
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Beyond the hiring of diverse editors, four publishing insiders said in a conversation sponsored by the Aspen Institute that if the needs of BIPOC readers are to be met, the industry must bring more diversity throughout the book publishing ecosystem. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-26 04:00:00 UTC ]
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Audible is launching Audible Plus, a $7.95 per month service that will provide listeners will unlimited access to more than 68,000 hours of original content. In conjunction with the launch, the company has restructured its traditional credit-based subscription service into a new $14.95 per month... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-25 04:00:00 UTC ]
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Keira Knightley is to star in an adaptation of Sarah Perry's novel The Essex Serpent for Apple TV+. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 14:09:10 UTC ]
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Aspen asks, 'Why is the world of publishing so reluctant to offer Black writers the same major book deals typically offered to white writers?' The post Aspen Institute Looks at a Publishing Industry Challenged to Embrace Diversity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-21 18:41:12 UTC ]
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Jessica Kingsley Publishing is to release the first guidelines for producing dyslexia-friendly texts and workplaces in the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-08-18 08:07:55 UTC ]
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San Antonio-based cloud services company Rackspace Technology Inc. could get investment from Seattle-based tech giant Amazon.com Inc., according to a Reuters report citing an anonymous source close to the deal. Amazon (Nasdaq: AMZN) would acquire a minority stake in Rackspace (Nasdaq: RXT) in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-08-17 16:02:51 UTC ]
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The full-service, partnership publisher collaborates with authors to elevate bookmaking to an art form. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-17 04:00:00 UTC ]
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The charity last year was at work in 23 refugee camps, 38 prison libraries, 1,567 schools, 635 public libraries, and more. The post Industry Notes: UK-based Book Aid International: 1.2 Million Books in 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-14 17:51:35 UTC ]
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The book trade continues a run of some 15 weeks of upward lift in the US market, says NPD's Kristen McLean, especially good 'for the dog days of summer.' The post US Book Industry: NPD Sees More Gains in July, 16 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-13 13:15:23 UTC ]
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Hodder Faith, in partnership with mini-chain St Andrew’s Bookshop, will launch a national church book club this autumn, to be known as The Big Church Read. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 13:00:50 UTC ]
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Best known for “The Blue Fairy Book,” Lang was an astonishingly productive and pivotal figure in late 19th-century English literature. Continue reading at The Washington Post
[ The Washington Post | 2020-08-12 07:22:09 UTC ]
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The director of an international publishing consultancy company has launched a crowdfunding campaign to support those who work in Beirut's book industry, following an explosion that killed over 200 people in the Lebanese capital last week. Continue reading at The Bookseller
[ The Bookseller | 2020-08-11 02:48:14 UTC ]
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The UK's authors' union opens a new push for grassroots funding of small emergency grants needed by authors in the pandemic. The post UK Book Industry: Society of Authors’ Hardship Fund Renews Appeal for Donations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-10 14:09:22 UTC ]
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News Corp columnist argues Victoria’s Covid-19 restrictions are stopping elderly from ‘dying a few months earlier’. Plus: ABC tweets paywalled Greg Sheridan pieceAndrew Bolt has doubled down on his argument that Covid-19 restrictions should be lifted because they are destroying the economy “to... Continue reading at The Guardian
[ The Guardian | 2020-08-07 01:07:39 UTC ]
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The NYC plan to provide education to 1 million students in the fall includes creating 100,000 "learning lab" seats in libraries and other community spaces. Continue reading at Book Riot
[ Book Riot | 2020-08-05 10:33:00 UTC ]
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