Conde Nast didn't have to go too far find talent for a new advertising campaign about creativity, called "Create. Connect. Cond Nast."On Thursday, Conde Nast kicked off the initiative with a series of short videos on social media channels in which employees from across the company's suite of media properties -- along with a few celebrities -- talk on camera about what creativity means to them.Even the folks at Pitchfork, the alternative music magazine acquired by Conde Nast in October, pitched in. "They gave us two really good [videos]," CMO Edward Menicheschi told Ad Age. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-14 00:00:00 UTC ]
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Libraries Connected held its first ever awards this week, to recognise and celebrate the achievements of library staff over the past year. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 05:39:05 UTC ]
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This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok. Continue reading at Advertising Age
[ Advertising Age | 2021-10-16 17:30:00 UTC ]
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Springer Nature is joining the Business Ambition for 1.5°C campaign, a call-to-action for companies to set emissions reduction targets that can collectively limit global temperature increases. Continue reading at The Bookseller
[ The Bookseller | 2021-10-15 02:29:56 UTC ]
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Commentator adds voice to backlash against Mission Zero editorial project which has been criticised by some longtime supporters of climate actionGet our free news app; get our morning email briefingThe prominent Murdoch commentator Andrew Bolt says News Corp Australia’s major editorial campaign... Continue reading at The Guardian
[ The Guardian | 2021-10-12 16:30:58 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2021-10-08 08:50:51 UTC ]
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The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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A number of the larger publishers have set up internal networks to improve access to the industry for minority communities; here are six essential steps to ensure their success Continue reading at The Bookseller
[ The Bookseller | 2021-09-26 12:53:06 UTC ]
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Amazon is planning a global recruitment drive to hire 55,000 staff, including 2,500 in the UK, to accommodate the demand for online retail and digital advertising. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 19:48:27 UTC ]
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Organisers of the Save Our Books campaign against changes to the UK’s copyright laws have called on supporters to make their voice heard before the government’s consultation ends on 31st August. Continue reading at The Bookseller
[ The Bookseller | 2021-08-27 05:38:21 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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The marketing and publicity team behind Maggie O'Farrell's Hamnet (Tinder Press) have unfurled a living billboard in south London, as part of their summer reading campaign. Continue reading at The Bookseller
[ The Bookseller | 2021-08-17 10:34:54 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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#LoveAudio, the Publishers Association's annual audiobook campaign, will return for a fifth year this month. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:47:32 UTC ]
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Staff at the academic publisher Springer Nature are being given an extra day of holiday on 2nd July to thank them for their "extraordinary efforts" during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 17:57:04 UTC ]
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Wildfire has signed memoir We Will Not Be Saved, a “clarion call” to protect the rainforest and respect tribespeople by Nemonte Nenquimo and Mitch Anderson. Continue reading at The Bookseller
[ The Bookseller | 2021-06-24 23:25:53 UTC ]
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Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
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After the Civil War, monuments aimed to cast the South in a positive light, writes Karen Cox. Continue reading at The Washington Post
[ The Washington Post | 2021-05-21 12:00:00 UTC ]
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BIPOC employees represented 47.8% of new hires by the Hachette Book Group in 2020, and the percentage of titles acquired from BIPOC authors and illustrators increased to 29%, from 22%. CEO Michael Pietsch acknowledged that despite the improvement, much more work needs to be done. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-13 04:00:00 UTC ]
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