Pitchfork Staff, Kendall Jenner and Ronda Rousey Appear in New Conde Nast Ad Campaign

Conde Nast didn't have to go too far find talent for a new advertising campaign about creativity, called "Create. Connect. Cond Nast."On Thursday, Conde Nast kicked off the initiative with a series of short videos on social media channels in which employees from across the company's suite of media properties -- along with a few celebrities -- talk on camera about what creativity means to them.Even the folks at Pitchfork, the alternative music magazine acquired by Conde Nast in October, pitched in. "They gave us two really good [videos]," CMO Edward Menicheschi told Ad Age. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-01-14 00:00:00 UTC ]
News tagged with: #advertising campaign #short videos #conde nast

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Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
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Toronto airport boss tries to rally staff amid continued disruptions

The head of Canada's busiest airport sought to rally staff on Thursday, amid its continued disruptions and delays, but warned they might encounter more angry customers if the problems continue at Pearson International Airport.  Continue reading at CBC

[ CBC | 2022-06-09 23:40:46 UTC ]
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Toyota and Remezcla Partner for a Campaign That Examines Latinx Expression

As authentic representation in advertising remains a critical industry talking point, some brands and platforms are partnering to offer a real understanding of Latinx culture. As part of its ongoing multicultural outreach effort, Toyota is continuing its 13-year collaboration with Latin digital... Continue reading at AdWeek

[ AdWeek | 2022-06-02 20:51:12 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Seven Seas Staff Launches Effort to Form Union

Staff at independent manga publisher Seven Seas Entertainment have announced plans to seek to form a union in affiliation with the Communications Workers of America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Outside Inc. Lays Off 15% of Staff as It Transitions to Digital

Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce--between 85 to 90 people--as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36... Continue reading at AdWeek

[ AdWeek | 2022-05-21 00:26:05 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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More than 25 Organizations Join ALA's 'Unite Against Book Bans' Campaign

“Our partners and supporters are critical in moving the needle to ultimately bring an end to book bans," said Deborah Caldwell-Stone, director of the ALA’s Office for Intellectual Freedom. “It’s time that policymakers understand the severity of this issue.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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There is ‘no one News Corp view’ on election, head of company’s Australian arm tells staff

News Corp Australasia executive chairman issues all-staff memo, with scrutiny on election coverage likely to increaseGet our free news app; get our morning email briefingFollow our Australia news live blog for the latest updatesRupert Murdoch’s Australian lieutenant has told News Corp... Continue reading at The Guardian

[ The Guardian | 2022-04-13 07:57:04 UTC ]
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Do libraries need social workers on staff? Some librarians say yes

As London Public Library in southwestern Ontario commits to adding a full-time addiction and mental health specialist to its staff, experts say more social work training and support is exactly what urban libraries need. Continue reading at CBC

[ CBC | 2022-03-16 19:33:18 UTC ]
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Ukraine: Germany’s Börsenverein Joins Leipzig’s ‘Right to Peace’ Campaign

Ahead of the ceremony for the 2022 Leipzig Book Prize for European Understanding, demonstrators will call for Ukraine's 'Right to Peace.' The post Ukraine: Germany’s Börsenverein Joins Leipzig’s ‘Right to Peace’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-15 17:43:51 UTC ]
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Walter R. Mears, Pulitzer-winning reporter featured in classic book on campaign journalists, dies at 87

He was featured in Timothy Crouse's "The Boys on the Bus," about the 1972 presidential campaign, then won a Pulitzer in 1977. Continue reading at The Washington Post

[ The Washington Post | 2022-03-06 00:22:57 UTC ]
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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The New York Times Focuses New Ads on How It Reflects and Enriches Readers’ Lives

Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek

[ AdWeek | 2022-02-07 11:00:00 UTC ]
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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Campaigns for Ishiguro, Rooney and Grohl shortlisted for PPC awards

Campaigns for titles by Kazuo Ishiguro, Sally Rooney and Dave Grohl are among those shortlisted for this year's Publishers Publicity Circle (PPC) Awards, which celebrate the best campaigns carried out by publicists in 2021. Continue reading at The Bookseller

[ The Bookseller | 2022-01-26 08:44:27 UTC ]
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Dutch Writing Campaign returns for fourth year

The Dutch Foundation for Literature has announced the New Dutch Writing campaign will return to the UK for the fourth year.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-25 17:20:43 UTC ]
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Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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