Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Former Schofield Media employees are still wondering if there is a chance that select brands may be revived after the company shut down last week as a result of lender Wells Fargo pulling financing. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 26/07/2011 - 08:55 Digital is accounting for 75% of Taylor & Francis' parent company Informa's publishing sales, as it revealed half-year profits increased by 14.3% to £55.2m. For the first half of 2011, Informa's sales increased by 1.7% to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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In the latest development in Apples contentious relationship with booksellers, the countrys two biggest ebook retailersAmazon and Barnes & Noblehave stopped selling their wares directly to customers through their Apple apps, reports the Wall Street Journal. Canadian bookseller Kobo did... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek
[ AdWeek | 2011-07-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 25/07/2011 - 15:44 Summersdale has bought world rights to a book about anorexia by Emma Woolf, the writer of the Sunday Times column An Apple a Day. Commissioning editor Jennifer Barclay bought the rights from Sarah Such of Sarah Such Literary... Continue reading at The Bookseller
[ The Bookseller | 2011-07-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 22/07/2011 - 11:03 Chatto & Windus has signed a book by the Guardian journalist who revealed the News of the World hacked the mobile phone of murdered schoolgirl Milly Dowler. Senior editor Poppy Hampson bought UK & Commonwealth rights to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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Forbes Media has struck a strategic partnership with Techonomy Media, a new media business founded last year by former Fortune magazine editors and writers David Kirkpatrick, Peter Petre and Brent Schlender. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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Written By: Graeme Neill and Lisa Campbell Publication Date: Thu, 21/07/2011 - 15:58 Waterstone's is reintroducing central buying for both new books and replenishment but m.d. James Daunt insisted store staff would be able to order the books they want, when they want. Managing director James... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 20/07/2011 - 10:40 Simon & Schuster has bought a further two thrillers from husband and wife writing team Casey Hill. Fiction editorial director Maxine Hitchcock bough UK and Commonwealth rights to the books, which will be published in 2013... Continue reading at The Bookseller
[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 18/07/2011 - 09:25 Waterstone's managing director James Daunt has told staff "its approach to buying must change" and said he plans a "complete overhaul" of the chain's infrastructure. In an email to staff, Daunt said it was essential an... Continue reading at The Bookseller
[ The Bookseller | 2011-07-18 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 14/07/2011 - 15:02 Pan Macmillan has bought world rights in a novel discovered in the slush pile of Luigi Bonomi Associates. Publishing director Wayne Brookes bought rights to The Lost Library and a second book by AM Blake from Thomas Stofer. The... Continue reading at The Bookseller
[ The Bookseller | 2011-07-14 00:00:00 UTC ]
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Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek
[ AdWeek | 2011-07-14 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 11/07/2011 - 09:04 Bloomsbury has bought academic publisher Continuum in a deal worth £20.1m. The publisher described the buy, its sixth in the academic and professional field during the past five years, as "transformational" and said it would... Continue reading at The Bookseller
[ The Bookseller | 2011-07-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 11/07/2011 - 16:02 Quadrille has acquired a fourth book in its New Voices in Food series, written by food blogger Niamh Shields. Editorial director Anne Furniss bought world rights to Comfort and Spice through agent Clare Hulton. The book... Continue reading at The Bookseller
[ The Bookseller | 2011-07-11 00:00:00 UTC ]
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Amazon is making a move to become even more international. The online bookseller has just acquired the Book Depository International, a U.K. bookseller that distinguishes itself as being home to "the largest range of titles in the world." The terms of the deal have not yet been released, but the... Continue reading at AdWeek
[ AdWeek | 2011-07-05 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 04/07/2011 - 08:33 Pearson Australia is taking over the online business of collapsed Australian bookseller REDgroup, which includes the Borders and Angus & Robertson sites. The publisher said it wanted to maintain "continuity for the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 04/07/2011 - 08:31 University lecturers posting course notes online are "harming" academic booksellers, and the posts can also deter students from reading around the subject, the chairman of the Booksellers Association's Academic, Professional... Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 14:20 The O'Brien Press has bought rights to a memoir by "X Factor" contender Mary Byrne. Managing director Ivan O'Brien bought world rights from Will Talbot, at Modest Management. The book, This is My Life, will be published in... Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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