Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 16:00 Territorial rights are "obsolete", and contribute to the erosion of publishers' margins, but publishing remains an "intimate" business that would not be improved if local nuances are not respected, delegates at Publishers... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 22/06/2011 - 12:07 HarperCollins has made a series of senior level promotions, with current commercial managing director Simon Johnson becoming managing director, HarperCollins, and Tom Fussell moving into the role of group commercial... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 22/06/2011 - 09:14 A social enterprise group has bought a struggling bookshop in a bid to support community spirit and help prevent loneliness. The Baraka Foundation runs two coffee shops and recently bought Garforth Bookshop in Garforth, near... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 20/06/2011 - 14:14 Osprey Group has completed a "major" refinancing to fund expansion. The publisher, which targets enthusiasts in specialist areas such as military history, heritage and antiques, has obtained £4m from London-based private... Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 16/06/2011 - 15:40 Accent Press has bought world rights to a memoir by Hayley Okines, who suffers from a rare genetic condition that means she ages eight times faster than healthy people. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed,... Continue reading at AdWeek
[ AdWeek | 2011-06-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 13/06/2011 - 08:45 Quercus has acquired a history of Latin American football, written by Constable publishing director Andreas Campomar. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-13 00:00:00 UTC ]
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Google is in talks to buy AdMeld, a display advertising company, for $400 million, according to the New York Times. TechCrunch first reported the acquisition, but inside sources told the Times that the deal hadnt been finalized and that negotiations could still fall apart. An acquisition of... Continue reading at AdWeek
[ AdWeek | 2011-06-11 00:00:00 UTC ]
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Northstar Travel Media has acquired PhoCus Wright, Inc. a b-to-b information company serving the travel and meetings industries. PhoCus Wright offers the annual PhoCus Wright Conference, which serves global travel industry leaders. PhoCus Wright founder Philip Wolff will become chairman of the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-10 00:00:00 UTC ]
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Publication Date: Fri, 10/06/2011 - 10:36 Octopus has acquired a vegetable cookery title by chef, eco-restauranteur and star of "The People's Supermarket" Arthur Potts Dawson. Publishing director Stephanie Jackson acquired world rights to Eat Your Veg from Sophie Laurimore of Factual... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 09/06/2011 - 15:14 Quercus has acquired an authorised biography of WBA world heavyweight boxing champion David Haye. Non-fiction publishing director Richard Milner bought world rights in Making Haye: The David Haye Story by sports writer... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 03/06/2011 - 09:59 Constable & Robinson has acquired a non-fiction title about looking on the bright side by University College London neuroscientist Tali Sharot. Commissioning editor Jamie Joseph, who is building the publisher's... Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 25/05/2011 - 09:20 Two titles picked for BBC2s "Culture Show" special on debut novelists, broadcast in March, have made it to the shortlist for the Desmond Elliott Prize 2011. Ned Beaumans Boxer Beetle (Sceptre), also shortlisted for the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Is the time ripe to place a bet on a brighter and profitable future for the grand dame of the publishing world? Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-24 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 24/05/2011 - 08:25 Sam Harrison at Aurum has bought a biography of Cold War spy George Blake by journalist Roger Hermiston. Harrison acquired UK and Commonwealth rights for a "significant" five figure sum from Andrew Gordon at David Higham... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 23/05/2011 - 09:39 Pan Macmillan has acquired the novelisations to Danish TV series "The Killing", shown on BBC4 in the UK this spring and which triumphed at last nights Baftas. Senior commissioning editor for fiction Trisha Jackson... Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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