Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 18/08/2011 - 15:17 Titan has acquired an accompaniment to the Harry Potter film franchise, which drew to a close this summer with Harry Potter and the Deathly Hallows: Part II. Harry Potter: Page to Screen: The Complete Film-making Journey will... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Written By: Lisa Campbell and Graeme Neill Publication Date: Fri, 19/08/2011 - 08:55 Waterstone's is shaking up its buying team, seeking people for its new regional commercial and buying posts as it begins to move from local to central buying. Current Waterstone's staff have been asked to... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 16/08/2011 - 09:30 Co-edition publisher Quarto has bought illustrated publisher Frances Lincoln for £4.5m. The cash deal was announced this morning (16th August) as Quarto also revealed its interim results for the six months ending 30th June... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 16/08/2011 - 09:15 UK ebook buyers are expecting heavier discounting on digital titles than their counterparts across the Atlantic, a new survey has found. The survey, undertaken in April by consultants Simon-Kucher and Partners among 250 book... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 15/08/2011 - 08:20 Abrams has bought a book looking at the history of Oprah Winfrey's US chat show. Abrams c.e.o. and president Michael Jacobs and editorial director Deborah Aaronson bought world rights from Erik Logan, president of Harpo, Inc,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Bonniers Parenting website announced its partnership with the TODAY shows website; offering Parenting.com and Today.com users a wider breadth of content, and advertisers a greater reach for their campaigns. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-11 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 10/08/2011 - 08:43 Polygon has bought a novel by the Private Eye writer and cartoonist Barry Fantoni. Publishing director Neville Moir bought UK & Commonwealth rights to Harry Lipkin through David Riding of MBA Literary Agents. The book,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 09/08/2011 - 09:14 Pearson has bought German educational materials company Stark Holdings. The company provides text preparation resources for pupils and teachers. It had sales of 20m for its most recent financial year and has gross assets... Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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January to June 2011 saw mixed results for major publishers ad page results. Bonniers 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apples subscription mandates for publishers selling their wares through the App Store and those stepping away from Apples model to go the HTML route for app offerings. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 05/08/2011 - 11:07 HarperCollins has bought the life story of Thelma Madine, the dressmaker from the Channel 4 documentary series My Big Fat Gypsy Wedding. World rights were bought by Vicky McGeown, commissioning editor for Harper non-fiction,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-05 00:00:00 UTC ]
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The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World
[ PC World | 2011-08-04 00:00:00 UTC ]
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Time Warner Inc. released its second-quarter results today, posting its highest growth rate since third quarter 2007. Overall revenues rose 10 percent to $7 billion compared to same period 2010. Its publishing division also did wellTime Inc. boosted revenues 3 percent for the quarter, with... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 03/08/2011 - 11:36 Orion has bought world rights to an Andy McNab novel tying into the forthcoming Battlefield 3 videogame. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 03/08/2011 - 09:10 Sceptre has acquired the latest novel by Cold Mountain author Charles Frazier, to be published on 27th September 2011. Publishing director Carolyn Mays bought British Commonwealth, excluding Canada, rights in the title,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 02/08/2011 - 08:53 Quercus has bought another two books by its young adult fiction author Cat Clarke. Roisin Heycock, editorial director at Quercus Children's Books, bought the rights from Victoria Birkett of Miles Stott. The first of the two... Continue reading at The Bookseller
[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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