Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday. The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots. Perplexity’s initial partners include TIME, Fortune, The Texas Tribune, Der Spiegel and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer." He also said that the partnership would extend across multiple years without specifying how many. What this wasn’t, Shevelenko insisted repeatedly, was a response to the critical press coverage in the last few months. “We’ve been talking to publishers since January,” he... Continue reading at 'Engadget'

[ Engadget | 2024-07-30 13:00:52 UTC ]
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Publishing cheer for interesting reads

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[ BBC News | 2013-01-21 00:00:00 UTC ]
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Advance Buys Digital Ad Agency Pop

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[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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9 Other Things That Harper's Publisher Rick MacArthur Googles

"Try finding Harper's Magazine when you Google "magazines that publish essays" or "magazines that publish short stories" -- it isn't easy." No, Rick, no it's not. Continue reading at The Atlantic

[ The Atlantic | 2013-01-18 00:00:00 UTC ]
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Hearst starts publishing iPad magazines days before print editions

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[ Engadget | 2013-01-18 00:00:00 UTC ]
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'Minimal exposure' for publishers over HMV

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[ The Bookseller | 2013-01-18 00:00:00 UTC ]
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The Predecessor To Google Books, Facebook Graph Search, And Rewind.me--In The Early 1900s

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[ Fast Company | 2013-01-17 00:00:00 UTC ]
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Publishing CEOs on Direct-to-Consumer Sales and Marketing

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[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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Publishing Executive Survey Shows Industry Settling into Digital

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Dan Brown of 'The Da Vinci Code' to publish 'Inferno' in May

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[ Los Angeles Times | 2013-01-15 00:00:00 UTC ]
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[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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[ Publishers Weekly | 2013-01-14 00:00:00 UTC ]
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[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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Why Native Ads Are Bad News for Some Agencies

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