Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday. The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots. Perplexity’s initial partners include TIME, Fortune, The Texas Tribune, Der Spiegel and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer." He also said that the partnership would extend across multiple years without specifying how many. What this wasn’t, Shevelenko insisted repeatedly, was a response to the critical press coverage in the last few months. “We’ve been talking to publishers since January,” he... Continue reading at 'Engadget'

[ Engadget | 2024-07-30 13:00:52 UTC ]
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How publishing fiction online launched the career of this young writer | Beth Reeks

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[ The Guardian | 2013-12-09 00:00:00 UTC ]
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Doha’s Book Fair Strives to Put Qatar in a Positive Light

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[ Publishing Perspectives | 2013-12-09 00:00:00 UTC ]
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[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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Like This if You Like Pandas! Facebook Says Publishers Shouldn't Fret About News Feed Changes.

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Japan's publishers protest over secrecy threat

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[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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December’s Top Reviews of Self-Published Books from BlueInk Review

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[ Publishing Perspectives | 2013-12-05 00:00:00 UTC ]
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Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

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Medium brings design and photo improvements to its social publishing platform

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[ Engadget | 2013-12-05 00:00:00 UTC ]
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Ipso becomes a facto as 90% of publishers leap aboard their own train

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GameStick lands first major publisher deal with Ubisoft

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Amazon reveals quarter of Kindle ebook sales in US were for indie publishers

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Indies First: Authors share their experiences working as booksellers

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Are Nonprofit Publishers Smiling?

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Publishers, Book Fair Help Revive Cambodia’s Love of Reading

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Does Web Publishing Have a Looming DVR Problem?

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