Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday. The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots. Perplexity’s initial partners include TIME, Fortune, The Texas Tribune, Der Spiegel and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer." He also said that the partnership would extend across multiple years without specifying how many. What this wasn’t, Shevelenko insisted repeatedly, was a response to the critical press coverage in the last few months. “We’ve been talking to publishers since January,” he... Continue reading at 'Engadget'

[ Engadget | 2024-07-30 13:00:52 UTC ]
News tagged with: #$5 million #$250 million #ai-generated answers #shows follow- #ad formats #video unit #run ads #makes sense #summarize answers #ad impression #declining traffic #toshit panigrahi #recent controversies #great place #publishers make #publishers including

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Porter Anderson Joins Publishing Perspectives as Editor-in-Chief

Most recently associate editor of FutureBook, Porter Anderson will join international publishing trade magazine Publishing Perspectives as editor-in-chief. The post Porter Anderson Joins Publishing Perspectives as Editor-in-Chief appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-25 00:00:00 UTC ]
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The publisher homepage is making a comeback

In the age of Facebook, new publishers have thrived when it comes to building traffic quickly. More difficult, however, has been building brands. Facebook has excelled at getting people to be loyal to Facebook, not the publishers on its platform. As a result, many publishers are trying out ways... Continue reading at Digiday

[ Digiday | 2016-01-25 00:00:00 UTC ]
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PRH to publish beauty tips by consultant to the A-list

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[ The Bookseller | 2016-01-23 00:00:00 UTC ]
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George Weidenfeld’s death marks the end of a publishing era

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[ The Guardian | 2016-01-22 00:00:00 UTC ]
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Legendary publisher Klaus Flugge launches picture book prize

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[ The Guardian | 2016-01-22 00:00:00 UTC ]
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Top Publishing Links of the Week: January 18-22, 2016

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[ Publishing Perspectives | 2016-01-22 00:00:00 UTC ]
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In India, Education and the Government Drive the Publishing Market

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[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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The Jobs in Books guide to publishing

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[ The Bookseller | 2016-01-22 00:00:00 UTC ]
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Tribute to Lord Weidenfeld, One of the Last Great Émigré Publishers

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[ Publishing Perspectives | 2016-01-21 00:00:00 UTC ]
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[ The Guardian | 2016-01-20 00:00:00 UTC ]
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Publishing giant George Weidenfeld dies aged 96

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[ The Guardian | 2016-01-20 00:00:00 UTC ]
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Ukrainian Publishers Inspired by Expert Training in Tbilisi

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[ Publishing Perspectives | 2016-01-20 00:00:00 UTC ]
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Publishers scramble to prepare for Google’s fast mobile pages initiative

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[ Digiday | 2016-01-20 00:00:00 UTC ]
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French Readers Put Arab Authors on the Bestseller List

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[ Publishing Perspectives | 2016-01-19 00:00:00 UTC ]
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[ Digiday | 2016-01-18 00:00:00 UTC ]
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[ The Bookseller | 2016-01-15 00:00:00 UTC ]
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[ Publishing Perspectives | 2016-01-15 00:00:00 UTC ]
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How Slate, The Washington Post, Bloomberg fight ad blocking

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[ Digiday | 2016-01-15 00:00:00 UTC ]
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