You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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In a cycle seemingly as old as the literary world itself, Tartt's Pulitzer Prize-winning novel is now the subject of criticism after first experiencing major success. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-25 00:00:00 UTC ]
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According to a study released by Digimarc Corporation, magazines are increasing their use of digital watermarks to drive mobile engagement.The second annual Digital Watermarks in Magazines: Traction Report showed a continued growth in the number of magazine using Digimarc Discover to connect... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-24 00:00:00 UTC ]
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Known as the "first lady of food," Betty Crocker has spent more than 90 years dispatching kitchen advice, including selling more than 75 million cookbooks since its first one was published in 1942. But of late, the fictional brand icon has taken on a new mission as a supporter of gay... Continue reading at Advertising Age
[ Advertising Age | 2014-06-24 00:00:00 UTC ]
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Since digital publishing is perfect for serializing fiction almost as fast as authors can finish their latest installment, it makes sense that Christian publishers exploring that developing space are also making things up as they go along. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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After gaining more than 800 million reads on Wattpad, 25-year-old Anna Todd was given a six figure advance from Simon & Schuster. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-21 00:00:00 UTC ]
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Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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Gulfshore Media is adding Venice Magazine to its portfolio of city and regional titles in Central Florida. Terms weren't disclosed. Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-20 00:00:00 UTC ]
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They're singing a new slogan in the London headquarters of the UK's leading magazine publisher: "There's only one IPC."IPC Media's chief executive Marcus Rich has announced an internal restructure that does away with the company's current divisions (connect, inspire and southbank, since you... Continue reading at The Guardian
[ The Guardian | 2014-06-20 00:00:00 UTC ]
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The decade-long devastation of the print news business, crushed by the sagging economy, the evaporation of classified and display advertising, and a reader shift to digital media, has cost at least 54,200 newsroom jobs in newspapers and magazines a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-20 00:00:00 UTC ]
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Which authors would form your literary XI? Penguin have created a literary World Cup and we're joining the fun. Nominate the writers you would pick, and explain which positions you would place them in. We will unveil the Guardian readers' definitive team soonEverything is about football these... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
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A new publication about soccer--and nothing but--tries to be as visually dazzling as the game itself. Sketch Remembering the 1949 plane crash that killed the dominant Italian club team Torino A.C. meant a more sullen depiction. "That took just one sketch to make the finished product," Priest... Continue reading at Fast Company
[ Fast Company | 2014-06-18 00:00:00 UTC ]
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#beautiful game
Google Play is soon to make ebooks available in 13 more countries around the world. The company... Continue reading at The Bookseller
[ The Bookseller | 2014-06-12 00:00:00 UTC ]
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Google, Facebook and other tech giants are investing in ways to bring Internet access to those far flung parts of the world which are still offline. Creative methods include using balloons, satellites, drones and lasers. Despite this concerted effort, an estimated 4 billion people still don't... Continue reading at Betanews
[ Betanews | 2014-06-11 00:00:00 UTC ]
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Spain's Pentian crowdfunding platform for books offers a new business model: paying 50% of profits from book sales to backers of the book and 40% to the author. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-09 00:00:00 UTC ]
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Hearst Magazine Digital Media has named Lee Sosin as senior vice president. He was formerly the vice president of strategic solutions for Yahoo!. Peter van Roden has been appointed as senior vice president of global experiences and events at the National Geographic Society. Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-06 00:00:00 UTC ]
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Company hit by launch of Stylist in France and investment in fashion website Never UnderdressedMagazine publisher ShortList Media has reported a loss of almost £1m in its most recent annual accounts after being hit by the tough launch of Stylist in France and investing in fashion site Never... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Following the success of Anna Todd's After series, the wildly popular stories starring the boy band will be published at the end of the year Is fan fiction something to be feared? And where did it all begin?Simon & Schuster have inked a deal for worldwide rights to One Direction fanfic.... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
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Liane Moriarty is the Australian author of five internationally bestselling novels, including The Husband’s Secret. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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The Book People has taken on a loan of £2.5m from Gordon Brothers Europe, said to be to... Continue reading at The Bookseller
[ The Bookseller | 2014-05-28 00:00:00 UTC ]
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David Fishman is taking over as CEO of TV Guide Magazine after current chief exec Jack Kliger resigned Wednesday. The "planned transition" comes just six months after Fishman and Kliger were named COO and CEO, respectively, by the magazine's ownership group, OpenGate Capital. Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-09 00:00:00 UTC ]
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