You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform that has attracted celebrities like Jennifer Lopez and Paul McCartney. People says it's the first media brand to sign on with Community, which launched last July and doesn't carry any advertising. Instead, it's monetized by its celebrities, called "Leaders," who pay a fee to use the platform as a means of connecting with fans, although the exact nature of People's deal is unclear. The magazine says it intends to continue its partnership with Community beyond the Oscars, providing users with news and insider content throughout the year, especially around other tentpole events and franchises, like "Sexiest Man Alive." In the age of TikTok and Alexa Skills, when digital strategy for mass-market media brands has essentially become an unending quest to meet smartphone users exactly where they are at exactly the right time, good old-fashioned SMS seems almost quaint. But People believes that texting offers several advantages. For one, the onboarding process is quick, relatively easy and doesn't require users to download an app—everybody texts. More importantly, however, texting is inherently interactive, as opposed to the one-way nature of push notifications or Apple News alerts. "It's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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Françoise Mouly, New Yorker art director, cofounder (with husband Art Speigelman) of the seminal comics magazine RAW, and founder of the award-winning Toon Books line of comics for early readers, is launching Toon Graphics for Visual Readers, a new imprint for older readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Hearst Magazines UK, the principal business for Hearst in the United Kingdom, has named Anna Jones its new chief executive officer per a joint announcement Monday by Hearst Magazines president David Carey and Duncan Edwards, president and CEO of Hearst Magazines International, to whom Jones will... Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-28 00:00:00 UTC ]
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Sales of books and magazines fell about 9% at Books-A-Million in the year ended February 1, 2014 compared to the prior year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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Two familiar Bible stories get do-overs in newly illustrated children's picture books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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A look at DC Comics periodical sales trends in 2013 shows strong titles at the top buoying some weaker titles at the bottom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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There is a “disconnect between readers and between those who produce the books they read... Continue reading at The Bookseller
[ The Bookseller | 2014-04-08 00:00:00 UTC ]
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My Independent Bookshop allows book-lovers to set up a virtual bookstore, share their favorite reads and discover, recommend and review books online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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B&H's newest Spanish-language study Bible includes 15,000 study notes; a 3D Bible for kids. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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New York—In the 10 years since Facebook launched, it has changed the face of communications and media. In doing so, it also made itself a tool for content publishers for both encouraging engagement and driving revenue. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-04 00:00:00 UTC ]
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Powering more than 50 e-bookstores for publishers specializing in such subjects as fiction, academic, professional and romance has given Qbend COO Kaushik Sampath many unique insights on e-retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Time magazine has announced several staff changes to its editorial team: • Tom Weber has been promoted to executive editor. He was previously serving as assistant managing editor. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-03 00:00:00 UTC ]
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DC Entertainment’s list of serialized superhero comics will now be available for sale on Google Play along with digital editions of DC and Vertigo original graphic novels and collected editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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Reader's Digest is alleged to have censored stories in its publication to maintain a cheap publishing deal in ChinaThe notion that the formerly mighty American publisher Reader's Digest would allow the Chinese Communist party to censor its novels would once have appeared so outrageous as to be... Continue reading at The Guardian
[ The Guardian | 2014-03-30 00:00:00 UTC ]
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The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-03-29 00:00:00 UTC ]
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The gay lifestyle magazine Attitude was launched in 1994 and to celebrate its 20th anniversary, the editor Matthew Todd, who says it feels serendipitous that Attitude turns 20 just as people of the same sex can begin marrying in England and Wales, has picked some of his favourite covers from... Continue reading at The Guardian
[ The Guardian | 2014-03-28 00:00:00 UTC ]
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In a nod to the growing number of digital-first outlets recognized, the American Society of Magazine Editors took over Twitter on Thursday morning, tweeting out the Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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Time Inc.’s People and WhoSay, a digital-only social magazine powered by the celebrities it features, have teamed to develop a new branding opportunity for stars and advertisers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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Antony Loewenstein: Is the future an interactive novel read on a Google Glass? One thing's for certain: the transformation of the written word is one of the defining issues of our ageAntony Loewenstein Continue reading at The Guardian
[ The Guardian | 2014-03-26 00:00:00 UTC ]
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If you bought a lot of bestsellers, you could see a hefty credit on your Amazon account on Tuesday. Continue reading at PC World
[ PC World | 2014-03-25 00:00:00 UTC ]
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"The Handy Bible Answer Book" is a Bible FAQ compendium; the "Hope in the Mourning Bible" addresses those who are grieving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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