Penguin Children's UK has acquired intellectual property rights in a new 7+ tween brand, and... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
News tagged with:
#penguin children
It's a new--wait for it--chapter for bookseller Barnes & Noble, which will be acquired by U.K. investment firm Elliott Advisors in an all-cash deal worth $683 million. Barnes & Noble joins a portfolio that also includes U.K. bookseller Waterstones, which Elliott acquired in June 2018.... Continue reading at AdWeek
[ AdWeek | 2019-06-07 20:03:20 UTC ]
More news stories like this | News stories tagged with:
#$683 million
#bookseller waterstones
#operate independently
The momentum around Pride month and the LGBTQ+ community is only growing. More brands than ever are donning rainbows and equal signs, donating to LGBTQ+ causes and launching their own Pride-themed events and merchandise to show their support and connect with people who back the cause. This... Continue reading at Advertising Age
[ Advertising Age | 2019-06-07 18:05:34 UTC ]
More news stories like this | News stories tagged with:
#defining moment
Penguin Random House is acquiring the book publishing assets of F+W Media, which include the Writer's Digest catalog. Communities to be auctioned separately June 13. The post Penguin Random House Buys F+W Media’s Books at Auction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-07 16:05:51 UTC ]
More news stories like this |
While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR... Continue reading at Digiday
[ Digiday | 2019-06-07 04:01:57 UTC ]
More news stories like this | News stories tagged with:
#marketing strategies
#direct-to-consumer brands
#time spent
Penguin Random House has posted the winning bid to acquire the book publishing assets of F+W Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
More news stories like this |
The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
More news stories like this | News stories tagged with:
#pr firm
Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek
[ AdWeek | 2019-05-31 19:45:16 UTC ]
More news stories like this | News stories tagged with:
#ad community
Crankstart officially takes over as the supporter of the Booker Prize on 1st June, ending 18 years of sponsorship by The Man Group. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 17:35:51 UTC ]
More news stories like this | News stories tagged with:
#booker prize
#1st june
#man group
Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
More news stories like this | News stories tagged with:
#aggressive moves
#holding companies
Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week
[ Media Week | 2019-05-31 08:06:09 UTC ]
More news stories like this | News stories tagged with:
#uk don
Simon & Schuster Children’s UK has acquired two more YA novels by Nic Stone, author of Dear Martin and Odd One Out. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 01:37:52 UTC ]
More news stories like this | News stories tagged with:
#ya novels
Faber remains tight-lipped as Moby cancels his UK and Ireland book tour after a row with Natalie Portman over sections of his memoir Things Fall Apart. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 01:28:12 UTC ]
More news stories like this | News stories tagged with:
#faber tight-lipped
#natalie portman
Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
More news stories like this |
Footwear Plus and 103-year-old Earnshaw's magazines join Wainscot's growing roster of titles. The post Wainscot Media Acquires Pair of Fashion Industry B2B Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-28 20:57:54 UTC ]
More news stories like this | News stories tagged with:
#growing roster
Quercus has acquired the “provocative” 28-day guide to anti-racism and recognising white privilege by Layla Saad. Continue reading at The Bookseller
[ The Bookseller | 2019-05-28 07:07:07 UTC ]
More news stories like this | News stories tagged with:
#quercus acquires
Delegates to the IPA Nairobi seminar will hear about the work of Puku, a foundation rushing to generate children's books in endangered African languages. The post South Africa’s Puku Foundation: Children’s Books To Save Languages appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-28 05:30:54 UTC ]
More news stories like this | News stories tagged with:
#south africa
Tom Burlison from Epsom, who is seven years old, has won this year’s Bedtime Story Competition, ran by Save the Children and The Book People. Continue reading at The Bookseller
[ The Bookseller | 2019-05-28 01:00:26 UTC ]
More news stories like this | News stories tagged with:
#book people
Translator Damion Searls has received the US$10,000 Wolff Translator's Prize, and the Women Poet's Prize announces a collection of Rebecca Swift's work. The post Searls Wins Wolff Translator’s Prize; UK’s Women’s Poets Announce Swift Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-24 05:31:10 UTC ]
More news stories like this | News stories tagged with:
#prize announces
#rebecca swift
Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
More news stories like this | News stories tagged with:
#post digital
#online brands
Penguin has donated £10,000 to the crowdfunding campaign to keep a historic copy of Lady Chatterley’s Lover in the UK. Continue reading at The Bookseller
[ The Bookseller | 2019-05-24 03:23:01 UTC ]
More news stories like this | News stories tagged with:
#lady chatterley
#crowdfunding campaign
#historic copy