Penguin Children's UK has acquired intellectual property rights in a new 7+ tween brand, and... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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This year's AWP, held at the Los Angeles Convention Center from March 31–April 2, was a vibrant mélange of multicultural voices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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Penguin Random House Children's division has promoted Shannon Cullen to the role of publishing director. Continue reading at The Bookseller
[ The Bookseller | 2016-04-12 00:00:00 UTC ]
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Storytellers Agency, a literary agency owned by Swedish publishing group Bonnierförlagen and authors Alexandra and Alexander Ahndoril, is being sold to the Salomonsson Agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Viking has acquired All the Good Things: a "major" debut novel by Clare Sita Fisher. Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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Sphere non-fiction has acquired a debut health and fitness book by Instagram sensation Faya Nilsson, a personal trainer and winner of Cosmopolitan’s Lifestyle Blogger of the Year for her blog, fitnessontoast.com. Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age
[ Advertising Age | 2016-04-07 00:00:00 UTC ]
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Faber Children’s has bought a second Dozy Bear picture book by author Katie Blackburn and illustrator Richard Smythe. Continue reading at The Bookseller
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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Walker Books has acquired the UK and Commonwealth rights to The Cruelty, a YA thriller by Scott Bergstrom. Continue reading at The Bookseller
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company,... Continue reading at The Bookseller
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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A modern storytelling strategy, aimed at being relevant, authentic, and contextual, isn't all that different for publishers. The post What Verizon Learned From a Pivot to Brand Journalism appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-07 00:00:00 UTC ]
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Can a country have a particular illustration style or aesthetic? Four German publishers tackle this question as the Bologna Book Fair takes place. The post German Children’s Book Publishers on the Language of Illustration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-06 00:00:00 UTC ]
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According to a recent BBC report, some 15,000 volunteers have been recruited to run UK libraries, the paid staffers of which have been laid off. A standoff in south London is throwing the situation into sharp relief. The post ‘Occupy Carnegie’: The UK’s Fast-Growing Library Crisis appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-05 00:00:00 UTC ]
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Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek
[ AdWeek | 2016-04-05 00:00:00 UTC ]
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Vice and National Geographic lead the way. The post Magazine Brands Well-Represented Among Webby Awards Finalists appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-05 00:00:00 UTC ]
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Beijing-based author Cao Wenxuan becomes the first Chinese author to win the Hans Christian Andersen award for children's literature. Continue reading at BBC News
[ BBC News | 2016-04-05 00:00:00 UTC ]
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Roald Dahl’s BFG and Harper Lee’s To Kill a Mockingbird have topped the list of books parents said best helped children develop empathy. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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