Penguin Children's UK acquires tween brand

Penguin Children's UK has acquired intellectual property rights in a new 7+ tween brand, and... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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AWP 2016: Writers Walking the Talk About Diversity in Children's Publishing

This year's AWP, held at the Los Angeles Convention Center from March 31–April 2, was a vibrant mélange of multicultural voices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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Cullen promoted at PRH Children’s

Penguin Random House Children's division has promoted Shannon Cullen to the role of publishing director. Continue reading at The Bookseller

[ The Bookseller | 2016-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh children


Salomonsson Agency Acquires Storytellers Agency

Storytellers Agency, a literary agency owned by Swedish publishing group Bonnierförlagen and authors Alexandra and Alexander Ahndoril, is being sold to the Salomonsson Agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexander ahndoril #salomonsson agency


Facebook Opens the Gates to Branded Content

Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are... Continue reading at Advertising Age

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook opens #branded content #taking advantage #prior permission


Brands Can Now Produce Native Ads on Facebook More Effectively

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing efforts #social site #video game #video hub #pay publishers #menlo park


Viking acquires 'major' debut novel All the Good Things

Viking has acquired All the Good Things: a "major" debut novel by Clare Sita Fisher. Continue reading at The Bookseller

[ The Bookseller | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viking acquires #good things


Sphere non-fiction acquires Instagram star's 'Fit in 3'

Sphere non-fiction has acquired a debut health and fitness book by Instagram sensation Faya Nilsson, a personal trainer and winner of Cosmopolitan’s Lifestyle Blogger of the Year for her blog, fitnessontoast.com. Continue reading at The Bookseller

[ The Bookseller | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sphere non-fiction #fitness book #personal trainer


Facebook opens the door to branded content from top publishers

Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rules apply #facebook opens #branded content #post ads #media outlets


Facebook Opens Up Branded Content to Publishers

Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #facebook opens #branded content


Can Cash Back for Ad Fraud Make Brands Trust the Web Again?

Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age

[ Advertising Age | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars


Faber Children's signs second Dozy Bear picture book

Faber Children’s has bought a second Dozy Bear picture book by author Katie Blackburn and illustrator Richard Smythe. Continue reading at The Bookseller

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #faber children


Walker to publish Scott Bergstrom YA novel in UK

Walker Books has acquired the UK and Commonwealth rights to The Cruelty, a YA thriller by Scott Bergstrom. Continue reading at The Bookseller

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walker books #ya thriller


'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company,... Continue reading at The Bookseller

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important role #wider company #remain relevant


What Verizon Learned From a Pivot to Brand Journalism

A modern storytelling strategy, aimed at being relevant, authentic, and contextual, isn't all that different for publishers. The post What Verizon Learned From a Pivot to Brand Journalism appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-07 00:00:00 UTC ]
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German Children’s Book Publishers on the Language of Illustration

Can a country have a particular illustration style or aesthetic? Four German publishers tackle this question as the Bologna Book Fair takes place. The post German Children’s Book Publishers on the Language of Illustration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german children #book publishers


‘Occupy Carnegie’: The UK’s Fast-Growing Library Crisis

According to a recent BBC report, some 15,000 volunteers have been recruited to run UK libraries, the paid staffers of which have been laid off. A standoff in south London is throwing the situation into sharp relief. The post ‘Occupy Carnegie’: The UK’s Fast-Growing Library Crisis appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south london #sharp relief


Kik Is Launching a Shop for Users to Interact With Chatbots From Brands

Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek

[ AdWeek | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gain momentum #younger generations #adobe photoshop #home screen


Magazine Brands Well-Represented Among Webby Awards Finalists

Vice and National Geographic lead the way. The post Magazine Brands Well-Represented Among Webby Awards Finalists appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-05 00:00:00 UTC ]
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China author wins children's book prize

Beijing-based author Cao Wenxuan becomes the first Chinese author to win the Hans Christian Andersen award for children's literature. Continue reading at BBC News

[ BBC News | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #chinese author


BFG tops lists of children's books which develop empathy

Roald Dahl’s BFG and Harper Lee’s To Kill a Mockingbird have topped the list of books parents said best helped children develop empathy. Continue reading at The Bookseller

[ The Bookseller | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #roald dahl #harper lee