Overwatch League is working with Nielsen to make its viewership metrics compatible with traditional sports, helping sponsors and investors to feel more confident in the data from the property. Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2019-09-09 22:15:00 UTC ]
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Why publishers are rethinking the ways they prove value to advertising partners. The post Beyond Impressions: A Look Into Deeper Attention Metrics appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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The highly anticipated “60 Minutes” interview with adult film star Stormy Daniels on Sunday, during which she discussed President Trump, was watched by 21.3 million viewers, the CBS program’s largest audience since 2008. Data from Nielsen showed that was most viewers an episode of the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-26 00:00:00 UTC ]
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Blizzard has a habit of seasonally opening up its hero shooter Overwatch for everyone to try every couple months, typically just after it announces a new hero, event or map. Fittingly, the publisher announced that new PC, PS4 and Xbox One players can... Continue reading at Engadget
[ Engadget | 2018-02-13 00:00:00 UTC ]
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Now that Facebook is all but turning off publishers’ reach in the news feed, audience engagement pros feel vindication but also face new pressures. The post Facebook news feed changes shift publisher audience development priorities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-27 00:00:00 UTC ]
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Book industry leaders are divided in terms of their outlook for 2018, with some optimistic about growth and others more cautious about the delicate state of high street retailing and the impact of continued political instability. Continue reading at The Bookseller
[ The Bookseller | 2018-01-08 00:00:00 UTC ]
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It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek
[ AdWeek | 2018-01-06 00:00:00 UTC ]
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The unpredictable climate throughout the U.S. in December, both environmental and political, didn’t stop consumers from shopping at independent bookstores—and they have the sales to show for it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
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An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past. The post Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-04 00:00:00 UTC ]
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Head of Zeus’ new lifestyle imprint Anima has snapped up the rights to body-positive activist and Instagram star Michelle Elman’s "incredible" debut memoir. Continue reading at The Bookseller
[ The Bookseller | 2017-12-07 00:00:00 UTC ]
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Since its inception in 2014, BookCon has mainly drawn women in the 18 to 30-year-old age bracket, but organizer ReedPop is adding more programming for the 2018 event to attract readers interested in literary fiction, mystery/thriller, sci fi/fantasy and romance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
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Statutory targets for improving diversity and inclusion are "patronising" and "too easy", according to digital and culture minister Matt Hancock. Continue reading at The Bookseller
[ The Bookseller | 2017-11-14 00:00:00 UTC ]
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Many comic book heroes lay claim to the moniker "iconic", though few are as iconic as DC's holy trinity: Superman, Batman and Wonder Woman. And between them they possess some of comic book history's most recognisable toys: Superman's bullet-deflecting supersuit, Batman's Batmobile and Wonder... Continue reading at Stuff
[ Stuff | 2017-11-09 00:00:00 UTC ]
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From Facebook to Go90 to Nielsen, video publishers have a lot on their minds. The post ‘Facebook views are a vanity metric’: Overheard at the Digiday Video Anywhere Summit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-06 00:00:00 UTC ]
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The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
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The world's controversies and struggles, say Frankfurt Book Fair organizers, are opportunities for the books industry to show the world the value of literature. The post Frankfurt Book Fair, Highlights and Outlooks: ‘Optimism and Confidence’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-18 00:00:00 UTC ]
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Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek
[ AdWeek | 2017-08-01 00:00:00 UTC ]
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Facebook announced a revamp of the insights it shares with video creators and publishers on reshares of their videos, as well as with the pages doing the resharing. The social network said in a blog post that the changes were made based on feedback from creators, which sought more information on... Continue reading at AdWeek
[ AdWeek | 2017-07-31 00:00:00 UTC ]
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Ezra Miller is the Flash for Warner Bros.' next big superhero production, "Justice League." So naturally, he was on hand at Comic-Con to rally the geek troops for their premiere in November. However, Miller isn't just any old celebrity putting in the basic due diligence at the comic book... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-23 00:00:00 UTC ]
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From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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#ad format