Overwatch League is working with Nielsen to make its viewership metrics compatible with traditional sports, helping sponsors and investors to feel more confident in the data from the property. Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2019-09-09 22:15:00 UTC ]
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Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek
[ AdWeek | 2021-12-21 12:30:00 UTC ]
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Despite a number of concerns, many of the more than three dozen indies contacted by PW posted strong Thanksgiving weekend sales increases compared with 2019 and 2020, and even booksellers whose stores saw declines said they were cautiously optimistic about the weeks ahead. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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When Riot Forge said it would soon provide more long-awaited details about League of Legends spin-off Ruined King, few fans would have expected Riot Games' publishing arm to suddenly thrust the game into the world. But hey, guess what? That's exactly what happened. Ruined King: A League of... Continue reading at Engadget
[ Engadget | 2021-11-16 17:18:23 UTC ]
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Activision Blizzard is once again delaying Overwatch 2 and Diablo IV. Following months of upheaval at its Blizzard Entertainment subsidiary stemming from a sexual harassment lawsuit the State of California filed in July, the publisher announced during its recent third-quarter 2021 earnings call... Continue reading at Engadget
[ Engadget | 2021-11-02 21:20:39 UTC ]
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After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite,... Continue reading at AdWeek
[ AdWeek | 2021-10-07 12:00:00 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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Charity Libraries Unlimited, which aims to bring libraries’ work to new audiences, has come up with an innovative way to reach potential readers at libraries across Devon. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 22:53:52 UTC ]
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Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week
[ Media Week | 2021-08-06 14:45:38 UTC ]
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Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-22 04:01:00 UTC ]
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Margalit Fox’s new book is an enthralling tale about two British officers who broke out of a World War I POW camp with the help of a Ouija board. Continue reading at The Washington Post
[ The Washington Post | 2021-06-16 16:00:00 UTC ]
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At more than 800 pages, the biography also manages to be conversationally readable. Continue reading at The Washington Post
[ The Washington Post | 2021-04-06 12:00:00 UTC ]
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The National Literacy Trust and the Premier League are teaming up to distribute nearly 25,000 books to five to 11-year-olds from disadvantaged backgrounds this World Book Day, Thursday (4th March). Continue reading at The Bookseller
[ The Bookseller | 2021-03-02 18:07:28 UTC ]
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Author Lauren James has established The Climate Fiction Writers League, a group of over 50 international published authors writing about climate change. Continue reading at The Bookseller
[ The Bookseller | 2020-12-07 22:31:59 UTC ]
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Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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#urged publishers
Audience Synergy LLC provides digital publishing and advertising tools to reach physicians and nurses. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-11-14 02:38:07 UTC ]
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#advertising tools
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Waterstones m.d. James Daunt has admitted local lockdowns have been “devastating” for sales but says he is confident stores can meet demand in the run-up to Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 14:54:03 UTC ]
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Hornby writes insightfully about the daily disappointments, both professional and personal, that haunt ordinary lives. Continue reading at The Washington Post
[ The Washington Post | 2020-10-09 08:28:06 UTC ]
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