Overwatch League is working with Nielsen to make its viewership metrics compatible with traditional sports, helping sponsors and investors to feel more confident in the data from the property. Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2019-09-09 22:15:00 UTC ]
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Facebook Inc.’s top executive in charge of all products, Chris Cox, the longtime confidant of Chief Executive Mark Zuckerberg, is leaving the company. It’s the highest-level departure at the social media giant amid nearly two years of sustained crises. Cox’s unexpected departure, which he... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-14 22:45:00 UTC ]
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In 'No Ivy League,' Hazel Newelvant’s forthcoming graphic memoir, the author looks back on the summer when Hazel was 17 years old and is forced to confront youthful illusions about the world and white privilege. An excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-20 00:00:00 UTC ]
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Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Quercus is publishing the hit legal memoir of barrister William Clegg QC, who has acted as counsel in high profile murder trials including the acquittal of Colin Stagg during the Wimbledon Common Murder case and the shooting of Jill Dando. Continue reading at The Bookseller
[ The Bookseller | 2018-12-01 00:00:00 UTC ]
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A tour of former Children’s Laureates and a celebratory anthology are just some of the plans being put together to mark next year’s 20th anniversary of the Waterstones Children’s Laureate role. Continue reading at The Bookseller
[ The Bookseller | 2018-11-02 00:00:00 UTC ]
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New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek
[ AdWeek | 2018-10-19 00:00:00 UTC ]
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[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age
[ Advertising Age | 2018-10-18 00:00:00 UTC ]
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One of the core promises of digital media and advertising has always been its measurability. The post How publishers inflate audience numbers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-26 00:00:00 UTC ]
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According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek
[ AdWeek | 2018-09-20 00:00:00 UTC ]
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If you haven't heard of Humble Bundle, it's a service that offers discounted games and ebooks for charity. You purchase a pre-selected bundle that offers a very good value, and part of your money goes to charity. It's pretty simple and offers a win-w... Continue reading at Engadget
[ Engadget | 2018-09-07 00:00:00 UTC ]
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Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-07 00:00:00 UTC ]
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Earlier this postseason, Gage Everson of the Huntington Valley Little League 12-and-under All-Stars made up a phrase to describe his team’s power-hitting prowess. “We can just drop tanks and bang,” Everson said. Well, Huntington Valley unleashed its full arsenal Thursday night to stay alive in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-27 00:00:00 UTC ]
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Last month, Folio: celebrated the Top Women in Media awards and highlighted achievements made by over 100 women across the industry. From Up & Comers to Corporate Champions, these women have done everything from achieving new revenue streams for their companies to building new brands from... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-17 00:00:00 UTC ]
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The Polari First Book Prize longlist shows that LGBT+ writing in the UK is "growing in scope and confidence,” the prize founder has said. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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A Dodgers outfielder who was acquired primarily as a cost-cutting move last winter appears destined to start the July 17 All-Star game at Washington. Matt Kemp moved past Bryce Harper of the Nationals and into second place in voting among National League outfielders on Monday. With 10 days left... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-26 00:00:00 UTC ]
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Following Facebook’s algorithm change, media companies are turning to Instagram, which is also turning them back to Facebook, albeit in a different way. The post How publishers are bridging their Instagram and Facebook audiences appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-18 00:00:00 UTC ]
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Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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Why publishers are rethinking the ways they prove value to advertising partners. The post Beyond Impressions: A Look Into Deeper Attention Metrics appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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