Overwatch League is working with Nielsen to make its viewership metrics compatible with traditional sports, helping sponsors and investors to feel more confident in the data from the property. Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2019-09-09 22:15:00 UTC ]
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The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-23 00:00:00 UTC ]
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Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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A stat-driven update on the majors for May Day: 1. Bryce Harper scored 32 runs in April, a major league record for the month. The Kansas City Royals scored 63. 2. Anthony Rendon drove in 10 runs on the final day of April. Players who did not drive in 10 runs all month included Jose Bautista,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-02 00:00:00 UTC ]
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In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek
[ AdWeek | 2017-04-20 00:00:00 UTC ]
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Facebook Monday announced a host of updates to its video metrics in page insights. The social network said in a Facebook Media blog post that it made the following changes "based on feedback from our publisher partners": Adding aggregate minutes viewed. Simplifying aggregate video views. Making... Continue reading at AdWeek
[ AdWeek | 2017-04-11 00:00:00 UTC ]
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Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail,... Continue reading at Digiday
[ Digiday | 2017-04-05 00:00:00 UTC ]
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Facebook has replaced a key metric it made available on Facebook Insights, which allows publishers and other page owners to track video performance on the platform. The post Facebook wants longer videos, but takes away key view metric appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-24 00:00:00 UTC ]
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Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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As a case of 'pop-up publishing' takes hold in the news sector—and print sells—not everyone agrees there's a takeaway here for books. The post When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
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Down by seven points in the third quarter, South Gate got its act together and rallied for a 59-48 victory over Los Angeles Roosevelt on Monday, improving to 8-0 in the Eastern League. David Mixon scored 11 of his 15 points in the fourth quarter. In the Western League, Fairfax got a scare but... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-01-31 00:00:00 UTC ]
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Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at AdWeek
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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Shappi Khorsandi has expanded on the reasons for her decision to withdraw Nina is Not OK (Ebury) from the Jhalak Prize longlist, saying she wants her writing to be "inclusive" to all her readers. Continue reading at The Bookseller
[ The Bookseller | 2017-01-10 00:00:00 UTC ]
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Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
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Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week... Continue reading at AdWeek
[ AdWeek | 2016-12-17 00:00:00 UTC ]
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Most publishers would agree that Facebook metrics have never been perfect. But the latest blunders have rocked confidence among some big media owners, forcing them to reassess where and how they should be allocating budget and resources to specific social platforms. Others believe the public mea... Continue reading at Digiday
[ Digiday | 2016-11-22 00:00:00 UTC ]
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[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
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Facebook Inc. said it has found several errors in calculating how many people view content on Pages, the profiles with features tailored for businesses and well-known personalities. The Menlo Park social media giant said Wednesday that the seven-day and 28-day summary number over-counted how many... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-17 00:00:00 UTC ]
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Prince performing in 2013. Prince’s songwriting rights are being sold to the Universal Music Publishing Group for an undisclosed sum. Continue reading at The New York Times
[ The New York Times | 2016-11-03 00:00:00 UTC ]
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Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age
[ Advertising Age | 2016-10-31 00:00:00 UTC ]
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