Overwatch League is working with Nielsen to make its viewership metrics compatible with traditional sports, helping sponsors and investors to feel more confident in the data from the property. Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2019-09-09 22:15:00 UTC ]
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#nielsen
The National Literacy Trust and the Premier League are teaming up to distribute nearly 25,000 books to five to 11-year-olds from disadvantaged backgrounds this World Book Day, Thursday (4th March). Continue reading at The Bookseller
[ The Bookseller | 2021-03-02 18:07:28 UTC ]
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#disadvantaged backgrounds
#premier league
In an open letter published on the company's website, PRH UK c.e.o. Tom Weldon has expressed confidence in the industry's prospects on entering a third lockdown, and revealed Penguin Random House UK is donating a further 15,000 more books to communities most affected by the coronavirus... Continue reading at The Bookseller
[ The Bookseller | 2021-01-12 10:23:48 UTC ]
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#penguin random house
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#prh uk
Author Lauren James has established The Climate Fiction Writers League, a group of over 50 international published authors writing about climate change. Continue reading at The Bookseller
[ The Bookseller | 2020-12-07 22:31:59 UTC ]
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#climate change
Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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#urged publishers
Audience Synergy LLC provides digital publishing and advertising tools to reach physicians and nurses. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-11-14 02:38:07 UTC ]
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#digital publishing
#advertising tools
Waterstones m.d. James Daunt has admitted local lockdowns have been “devastating” for sales but says he is confident stores can meet demand in the run-up to Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 14:54:03 UTC ]
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#meet demand
#james daunt
Hornby writes insightfully about the daily disappointments, both professional and personal, that haunt ordinary lives. Continue reading at The Washington Post
[ The Washington Post | 2020-10-09 08:28:06 UTC ]
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#audience guessing
#nick hornby
Nielsen ratings were down from 2016, though younger viewers watched online and MSNBC nearly doubled its usual audience. Continue reading at The New York Times
[ The New York Times | 2020-08-18 23:35:17 UTC ]
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Marketers and publicists have been encouraged to know their audience and be "direct" and "transparent" in their approach, in a keynote at The Bookseller's marketing and publicity virtual conference. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 06:40:23 UTC ]
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PW asked a sampling of agents and editors about the challenge of publishing books keyed to headline news and the future audience for titles addressing racism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-24 04:00:00 UTC ]
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#pw asked
The UK's first academic study on diversity in trade publishing and fiction has called for the industry to “radically reimagine” its audience and value readers outside the white middle classes. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 22:54:17 UTC ]
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#trade publishing
#academic study
Ten years after his award-winning début burst onto the scene, Ross MacKenzie looks back on how his writing, and the Scottish children’s scene, has grown Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 13:33:13 UTC ]
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#scottish children
#ten years
Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-15 04:00:00 UTC ]
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#hearst
#instagram live
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Last week, six new adult fiction titles were among NPD BookScan's top 50 print bestsellers. Three weeks ago, 15 new releases made the top 50 list. The situation was similar for new adult nonfiction titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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#fiction titles
Gabby Rivera is adapting her queer coming-of-age story, "Juliet Takes a Breath," into a graphic novel with artist Celia Moscote and colorist James Fenner. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-03-18 15:00:57 UTC ]
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#graphic novel
#gabby rivera
German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
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#news publisher
HarperCollins has bought a “joyous” book by Chessie King that aims to spread body confidence for women of all ages. Continue reading at The Bookseller
[ The Bookseller | 2020-02-24 08:50:13 UTC ]
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#harpercollins
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The Paris Review editor has crafted a panoramic portrait, centered on multiple characters in chapters numbered as innings. Continue reading at The Washington Post
[ The Washington Post | 2020-02-01 12:00:00 UTC ]
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#emily nemens
Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO... Continue reading at AdWeek
[ AdWeek | 2020-01-09 00:45:55 UTC ]
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#time warner
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#hbo max
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