One in five Brits blocks ads

An increasing aversion to online ads amongst British adults is posing a threat to online publishers, new figures show. The latest figures from IAB in conjunction with YouGov reveal that more than one in five British adults, or 22 percent, are now using ad-blockers, representing a four percent rise compared to previous results in October 2015. Among the over 2,000 adults involved in the survey, respondents in the 18 to 24 age range show the biggest distaste for ads when browsing the internet, with 47 percent using ad-blockers. Meanwhile, only 16 percent in 45 to 54 year-olds are using ad-blockers.… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2016-03-03 00:00:00 UTC ]
News tagged with: #online ads #online publishers #figures show #latest figures

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In Post-Trial Briefs, DOJ Says PRH Deal for S&S Must Be Blocked

DOJ attorneys say the proposed acquisition is “precisely the march toward concentration and monopsony power that Congress enacted the Clayton Act to prevent.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
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Opening Arguments, Pietsch Testimony on Day One of DOJ Trial to Block PRH/S&S Merger

After the government and PRH reiterated their positions in opening arguments, HBG CEO Michael Pietsch testified to a number of concerns he has if the PRH-S&S merger is approved and said he hoped his parent company would bid on S&S if the deal is blocked. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-02 04:00:00 UTC ]
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DOJ Trial to Block PRH/S&S Merger Begins; Evidence Dispute Looms

The government’s bid to block Penguin Random House’s acquisition of rival Big Five publisher Simon & Schuster gets underway today, with opening arguments before judge Florence Pan in Washington, D.C. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-01 04:00:00 UTC ]
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Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
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Showdown: DOJ’s Bid to Block PRH Acquisition of S&S Is Heading to Trial

With oral arguments set to begin on August 1, the closely watched case holds major implications for a publishing industry grappling with consolidation and for government regulators facing growing calls for more vigilant antitrust enforcement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
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A Group of Louisiana Libraries Block Cultural Displays

A group of Louisiana libraries block cultural displays, including Pride, Black and Woman's History Month, and others. Continue reading at Book Riot

[ Book Riot | 2022-06-02 22:08:33 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
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Court Blocks Maryland’s Library E-book Law

In ruling for the AAP, judge Deborah L. Boardman held that "striking the balance between the critical functions of libraries and the importance of preserving the exclusive rights of copyright holders" is "squarely in the province of Congress and not this Court or a state legislature." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-16 05:00:00 UTC ]
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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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