One in five Brits blocks ads

An increasing aversion to online ads amongst British adults is posing a threat to online publishers, new figures show. The latest figures from IAB in conjunction with YouGov reveal that more than one in five British adults, or 22 percent, are now using ad-blockers, representing a four percent rise compared to previous results in October 2015. Among the over 2,000 adults involved in the survey, respondents in the 18 to 24 age range show the biggest distaste for ads when browsing the internet, with 47 percent using ad-blockers. Meanwhile, only 16 percent in 45 to 54 year-olds are using ad-blockers.… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2016-03-03 00:00:00 UTC ]
News tagged with: #online ads #online publishers #figures show #latest figures

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This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company

[ Fast Company | 2024-05-14 22:45:00 UTC ]
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Librarians, Advocates Sue to Block Restrictive New Alabama Library Policies

The suit comes amid a months-long drama which saw allies of a right-wing group take over the library board and abruptly fire the library director. “This is about who should get to decide what books our kids get to read—parents or politicians,” said Angie Hayden of Read Freely Alabama, one of the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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Best Buy and CNET Are Combining Their Ad Inventory

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek

[ AdWeek | 2024-04-25 12:00:00 UTC ]
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PW Bookstore of the Year 2024 Finalist: Writer’s Block Bookstore

In the past decade, Writer’s Block, which sells new books for both adults and children, has become a literary hub of the Greater Orlando metro area. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

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[ The Guardian | 2024-02-28 19:24:36 UTC ]
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U.K. Publishing Spotlight: Advice for Americans Working with Brits

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[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

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[ Digiday | 2024-02-06 05:01:00 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

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[ AdWeek | 2024-01-23 13:42:51 UTC ]
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In Major Win, Appeals Court Upholds Block on Texas Book Rating Law

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[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
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Judge Blocks Key Provisions of Iowa Book Banning Law

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[ Publishers Weekly | 2023-12-29 05:00:00 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

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[ Digiday | 2023-12-22 05:01:00 UTC ]
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A History of Ad Tech Chapter 4: The Privacy Reckoning

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[ Digiday | 2023-12-22 05:01:00 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

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[ Digiday | 2023-12-11 05:01:00 UTC ]
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[ Digiday | 2023-12-05 15:08:37 UTC ]
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[ Engadget | 2023-12-01 14:00:31 UTC ]
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Penguin Random House, Authors Sue to Block Iowa Anti-LGBTQ Book Banning Law

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