Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has 338 friends. That's more than double Dunbar's number, which posits that people can only maintain real friendships and acquaintances with a total of 150 people.As a result, Facebook has stretched our definition of a "friend." If you are a decade or more out of high school, for instance, you may have unwisely friended all your former classmates, only to find that you now have excruciatingly quotidian updates from people you don't really know or care about anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Sponsored content by Parse.ly The post Question of the day:... Continue reading at Digiday
[ Digiday | 2017-04-14 00:00:00 UTC ]
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Hodder has pre-empted BBC journalist David Robson’s The Intelligence Trap, a book that has now sold in six territories internationally, with US rights snapped up in a six-figure deal at auction. Continue reading at The Bookseller
[ The Bookseller | 2017-04-12 00:00:00 UTC ]
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John Murray publisher Mark Richards has pre-empted a novel about a "psychopathic but glamorous and alluring" Russian assassin, Codename Villanelle, by Luke Jennings. Continue reading at The Bookseller
[ The Bookseller | 2017-04-07 00:00:00 UTC ]
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Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-06 00:00:00 UTC ]
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The first novel in Elena Ferrante's four part series, My Brilliant Friend, is to be adapted into an eight-episode Italian drama series for HBO and Italian state broadcaster Rai. Production is set to begin this summer. Continue reading at The Bookseller
[ The Bookseller | 2017-04-01 00:00:00 UTC ]
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Elena Ferrante’s bestselling book “My Brilliant Friend” is headed to the small screen, courtesy of HBO and RAI, Italy’s national public broadcasting company. Set in Naples, “My Brilliant Friend” centers on Elena Greco, as she recalls her lifelong relationship with dear friend — and dear enemy —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-31 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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Bloomsbury Children’s Books has bought world rights to a debut YA novel by Mary Watson and one other title ahead of Bologna Children’s Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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It's not being confused with altruism, but Google's way of working with publishers has made it more of a friend to publishers than Facebook. The post From frenemy to friend: How Google won publishers over appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-21 00:00:00 UTC ]
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One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek
[ AdWeek | 2017-03-17 00:00:00 UTC ]
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Hodder Children’s Books has secured a two-book deal with award-winning author Nikesh Shukla, after a “hotly contested” auction. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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Icon Books’ Duncan Heath has acquired In Search of the Lost Chord by “rock music veteran” Danny Goldberg. Continue reading at The Bookseller
[ The Bookseller | 2017-03-16 00:00:00 UTC ]
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Endeavour Press has snapped up two titles it will issue through its new print arm, Endeavour Ink, this year. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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An “extraordinary” literary debut from a 29-year-old Fulbright scholar has been snapped up by Scribner UK in a six-figure pre-empt as well as Knopf in a two book deal. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek
[ AdWeek | 2017-03-06 00:00:00 UTC ]
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As the name of the award implies, the New York Public Library's Helen Bernstein Book Award for Excellence in Journalism is dedicated to honoring notable works of non-fiction written by journalists. The winner among the just-announced five finalists, to be revealed May 22, will join a group that... Continue reading at AdWeek
[ AdWeek | 2017-02-25 00:00:00 UTC ]
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Through disruptive thinking, Jay Lauf and Sam Olstein have taken two of America's oldest brands to the forefront of media Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted... Continue reading at Digiday
[ Digiday | 2017-02-18 00:00:00 UTC ]
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Faber Children's will publish a YA verse novel about American gun crime from author Jason Reynolds. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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Simon & Schuster UK has promoted Sara-Jade Virtue to a newly created role, special sales director and brand director for commercial fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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