Nearly two years after launching a digital publishing company for mobile devices, Nomad Editions founder Mark Edmiston is still figuring out how to make a business model that works in the electronic age. Edmiston—who was president/CEO of Newsweek before going into media investment banking—was shooting to have 20 titles and 200,000 in combined circulation within a year, but for Nomad, a virtually unknown startup with little promotion, that’s been harder than expected. Along the way, he’s tweaked the model, shedding titles that didn’t take off and lowering the subscription price. One title remains, a weekly wine magazine called Uncorked, that sells for $1.99 for four issues or $19.99 a year in the Apple App Store and as an HTML5 Web version. Edmiston's main complaint is discoverability. Even after Apple launched its Newsstand, making it easier for publications to be found, it’s been hard for them—especially the less-established pubs—to get noticed in a sea of titles. Industry observers have also criticized the Newsstand as difficult to search and opaque about the criteria it uses to decide which titles to promote. “When people subscribed, they were renewing at 60 percent," Edmiston said. “The trouble is, there just aren’t enough downloads. We weren’t getting people aware of what we were doing. “Even in the Newsstand, there are hundreds of publications,” he added. “Everyone faces exactly the same problem.” Now, after experimenting with different approaches... Continue reading at 'AdWeek'
[ AdWeek | 2012-06-19 00:00:00 UTC ]
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Faber is to publish a new edition of the diary and essays of musician, producer and artist Brian Eno this autumn. Continue reading at The Bookseller
[ The Bookseller | 2020-07-31 00:02:54 UTC ]
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Duckworth Books will publish a new edition of Ann Thwaite's Beyond the Secret Garden—a biography of children's author Frances Hodsgon Burnett—with an introduction by Jacqueline Wilson. Continue reading at The Bookseller
[ The Bookseller | 2020-07-30 20:13:37 UTC ]
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Nosy Crow is to release a new print edition of Coronavirus: A Book for Children About Covid-19, following high demand for the digital version. Continue reading at The Bookseller
[ The Bookseller | 2020-07-23 07:39:44 UTC ]
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Rolf Grisebach has become the chair of classical music publishers Edition Peters. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 14:31:49 UTC ]
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After six years and 40 issues, The California Sunday Magazine is saying goodbye to print. The bimonthly title produced by parent company Pop-Up Magazine Productions, which in its relatively short life has garnered national acclaim for its design, photography and long-form feature writing, will... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-08 20:18:29 UTC ]
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“The Rat Began to Gnaw the Rope,” by C.W. Grafton, first published in 1943, is an offbeat, old-school suspense story. Continue reading at The Washington Post
[ The Washington Post | 2020-06-05 14:00:00 UTC ]
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Fitzcarraldo Editions is embarking on a new audiobook programme, starting with its first two audiobooks produced in house in partnership with Cast Iron. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 02:23:23 UTC ]
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Whether delving into chunky historical narratives or listening to short story podcasts, we’ve all been approaching reading differently during lockdown. Our reading habits can take us back in time, allow us to examine our present, or give us hope for the future. In time for the May bank holiday... Continue reading at British Council global
[ British Council global | 2020-05-07 13:58:54 UTC ]
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Author Juno Dawson has won the Visionary Honours Book of the Year for Proud, published by Little Tiger Press. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 10:59:40 UTC ]
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Octopus imprint Cassell is to publish a new edition of The Rolling Stones In the Beginning by photographer Bent Rej. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 01:30:07 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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When beloved bookstore and cafe The Wild Detectives had to close alongside most Dallas businesses due to Covid-19 quarantine measures, it faced the daunting challenge of shifting its business to being online-only. So the shop owners turned to agency partner Dieste, which has created several... Continue reading at AdWeek
[ AdWeek | 2020-04-30 19:09:51 UTC ]
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Magazine publishers are making tough decisions about print issue runs during COVID-19 — and taking a second look at their digital editions in the process. Paul DeHart, CEO of digital publishing platform BlueToad, shares some best practices and possibilities. Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-23 20:45:07 UTC ]
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Thea Lenarduzzi has won this year's Fitzcarraldo Editions, Mahler and LeWitt Studios Essay Prize, for her "family memoir and social history" proposal Dandelions. Continue reading at The Bookseller
[ The Bookseller | 2020-04-22 06:21:34 UTC ]
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He wielded his pencil at Random House for more than 50 years, nurturing the writing of Seymour Hersh, Neil Sheehan, Pete Dexter and other authors. Continue reading at The New York Times
[ The New York Times | 2020-04-20 22:42:26 UTC ]
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On Monday, Joshua A. Bickel, on assignment for the Columbus Dispatch, took a photo that went viral. Bickel was in the Ohio statehouse, where he’d been sent, in the absence of a furloughed colleague, to film a briefing by Mike DeWine, the governor. His photo captured a group of protesters,... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-17 12:00:34 UTC ]
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Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-15 04:00:00 UTC ]
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With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-06 15:15:47 UTC ]
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• Tom Kerr: ‘We have been left with no other choice’• Cork racecourse becomes coronavirus testing centre The Racing Post, the sport’s trade newspaper, will “temporarily suspend” publication of its print edition from Friday, leaving a number of its journalists “temporarily stood down” while the... Continue reading at The Guardian
[ The Guardian | 2020-03-25 17:30:32 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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