Nomad Editions Pivots, Again

Nearly two years after launching a digital publishing company for mobile devices, Nomad Editions founder Mark Edmiston is still figuring out how to make a business model that works in the electronic age. Edmiston—who was president/CEO of Newsweek before going into media investment banking—was shooting to have 20 titles and 200,000 in combined circulation within a year, but for Nomad, a virtually unknown startup with little promotion, that’s been harder than expected. Along the way, he’s tweaked the model, shedding titles that didn’t take off and lowering the subscription price. One title remains, a weekly wine magazine called Uncorked, that sells for $1.99 for four issues or $19.99 a year in the Apple App Store and as an HTML5 Web version. Edmiston's main complaint is discoverability. Even after Apple launched its Newsstand, making it easier for publications to be found, it’s been hard for them—especially the less-established pubs—to get noticed in a sea of titles. Industry observers have also criticized the Newsstand as difficult to search and opaque about the criteria it uses to decide which titles to promote. “When people subscribed, they were renewing at 60 percent," Edmiston said. “The trouble is, there just aren’t enough downloads. We weren’t getting people aware of what we were doing. “Even in the Newsstand, there are hundreds of publications,” he added. “Everyone faces exactly the same problem.” Now, after experimenting with different approaches... Continue reading at 'AdWeek'

[ AdWeek | 2012-06-19 00:00:00 UTC ]
News tagged with: #industry observers #struck deals #registered users #ve decided #find people #custom publishing

Other Publishing stories related to: 'Nomad Editions Pivots, Again'


PRH to Issue Two New Editions of 'Becoming'

Michelle Obama’s 'Becoming' will be released in a young reader’s edition and in trade paperback on March 2; originally published in 2018, the former First Lady’s memoir became a #1 international bestseller, with sales topping more than 15 million copies worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
More news stories like this | News stories tagged with: #michelle obama #young reader #trade paperback #originally published #memoir


Read Harder: An SFF Anthology Edited by a Person of Color

In this Read Harder Challenge post, we're recommending books for the task asking you to read an SFF anthology edited by a person of color. Continue reading at Book Riot

[ Book Riot | 2020-12-18 11:31:00 UTC ]
More news stories like this | News stories tagged with: #read harder #recommending books #anthology


‘Tehran Book Fair Uncensored’ Is Now Underway in Its Fifth Edition: Online

The Tehran Book Fair Uncensored program is online this week, with as many as a dozen independent publishers of Persian literature. The post ‘Tehran Book Fair Uncensored’ Is Now Underway in Its Fifth Edition: Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-08 17:56:35 UTC ]
More news stories like this | News stories tagged with: #online appeared #book fair


New Picador edition to mark 25th anniversary of Bridget Jones's Diary

Picador will release Bridget Jones's Diary (And Other Writing) in February 2021, a new edition of the novel with more than 100 pages of extra material from author Helen Fielding. Continue reading at The Bookseller

[ The Bookseller | 2020-12-03 05:25:26 UTC ]
More news stories like this | News stories tagged with: #bridget jones #extra material #picador


Mitchell Beazley continues to get organised with The Home Edit

Octopus imprint Mitchell Beazley has acquired The Home Edit Workbook by Clea Shearer and Joanna Teplin of the Netflix series "Get Organized with The Home Edit".  Continue reading at The Bookseller

[ The Bookseller | 2020-12-01 20:51:40 UTC ]
More news stories like this | News stories tagged with: #netflix series


California Publishers of Illustrated Books Pivot

Publishers of illustrated books in California are changing to respond to crises and to expand their audiences Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #illustrated books


Parodi joins Europa Editions in new sales and marketing role

Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 23:35:04 UTC ]
More news stories like this | News stories tagged with: #marketing role #octopus books #marketing manager


The Fragile Earth Edited by David Remnick and Henry Finder, Read by Kaleo Griffith, Gabra Zackman, and Cat Gould

Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. AudioFile’s Alan Minskoff and host Jo Reed discuss The Fragile Earth, an eye-opening... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-02 16:59:56 UTC ]
More news stories like this | News stories tagged with: #david remnick #editors recommend #audiobook listening #audiobook clips #featured listens #fragile earth #literary hub #audiobook


The Salt Lake Tribune Ends Daily Print Edition After Nearly 150 Years

The Salt Lake City newspaper will move to weekly editions. The change will not result in any layoffs in the 65-person newsroom, according to the newspaper’s interim editor. Continue reading at The New York Times

[ The New York Times | 2020-10-27 14:16:05 UTC ]
More news stories like this | News stories tagged with: #weekly editions


PRH Partners with Black Women’s Health Imperative on New Edition of 'The Cancer Journals'

To highlight the publication of the new edition of 'The Cancer Journals' by Penguin Classics, Penguin Random House is partnering with the Black Women’s Health Imperative to connect the real-world impact of Audre Lorde’s work with the community that influenced it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #black women #penguin classics #audre lorde #penguin random house


Can’t get enough Game of Thrones or Star Wars? New editions on cult favorites are here to satisfy.

Escape again into the worlds created by George R.R. Martin, Ray Bradbury, Lewis Carroll and more. Continue reading at The Washington Post

[ The Washington Post | 2020-10-06 10:57:16 UTC ]
More news stories like this | News stories tagged with: #star wars #ray bradbury #lewis carroll


Fox to voice audio edition of Hislop’s One August Night

Emilia Fox is narrating Victoria Hislop’s One August Night (Headline Review), 15 years after reading for its predecessor, The Island. Continue reading at The Bookseller

[ The Bookseller | 2020-10-02 09:10:58 UTC ]
More news stories like this |


Editing Justice Ginsburg

An editor recalls the experience of working with Justice Ginsburg to bring an unpublished memoir to print.  Continue reading at The Paris Review

[ The Paris Review | 2020-09-22 16:44:31 UTC ]
More news stories like this | News stories tagged with: #justice ginsburg #memoir


Fall Regionals 2020: The Virtual Edition

This year’s bookseller shows are moving online, but still have plenty of author events, education, and exhibits. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #author events #bookseller


Faber to release special editions of Ishiguro's latest novel for indies and Waterstones

Faber is to release two special editions of Kazuo Ishiguro's lastest novel, Klara and the Sun, which will be published next spring, tailored for Waterstones and for independent bookshops. Continue reading at The Bookseller

[ The Bookseller | 2020-09-09 12:17:42 UTC ]
More news stories like this | News stories tagged with: #independent bookshops


Frankfurter Buchmesse Pivots From the Exhibition Hall to Its Digital Evocation

COVID-19 travel restrictions prevent a physical exhibition at the 2020 Frankfurt Book Fair, as the trade show turns its focus to digital. The post Frankfurter Buchmesse Pivots From the Exhibition Hall to Its Digital Evocation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-08 13:19:02 UTC ]
More news stories like this | News stories tagged with: #digital evocation #exhibition hall #physical exhibition #frankfurter buchmesse


Dark Horse to Publish, Distribute Print Editions of Comixology Originals

Comixology Originals, Amazon’s digital-first original comics publishing platform, has reached an agreement with Dark Horse Comics to publish and distribute print editions of four new Comixology Original graphic novels. The four titles will be released in March 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #dark horse #comixology originals


”Pivot” has been the word’: How travel publishers are navigating the coronavirus pandemic

After seeing advertising in the travel category disappear, publishers including Insider, BuzzFeed and Condé Nast Traveler are seeing signs of life. The post ”Pivot” has been the word’: How travel publishers are navigating the coronavirus pandemic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #post pivot #travel publishers #coronavirus pandemic #publishers including


Chair of A-Level Law Review resigns over editing of transgender article

The chairman of the editorial board of A-Level Law Review, Ian Yule, has quit his role after an article he wrote for the education magazine was heavily edited and put through a sensitivity reading from transgender rights charity Mermaids. Continue reading at The Bookseller

[ The Bookseller | 2020-08-10 16:33:55 UTC ]
More news stories like this |


Vermilion releases 10-year anniversary edition of Brown's Gifts

Ebury imprint Vermilion is releasing a 10th anniversary edition of Brené Brown’s The Gifts of Imperfection. Continue reading at The Bookseller

[ The Bookseller | 2020-08-07 00:31:24 UTC ]
More news stories like this | News stories tagged with: #bren brown